10 Things That Expose Good Sites to Google Panda
NOVEMBER 20, 2014
Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results.
13 Things to Include in a Communications Firm Business Plan
NOVEMBER 11, 2014
By Gini Dietrich On Thursday, Benson Hendrix is going to give you a really good rundown on what should be included in your communications plan (if you haven’t already registered for the free webinar, hustle over there!)
12 Essential Elements of a Social Media Marketing Strategy
OCTOBER 18, 2014
Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan.
The Psychology of Sharing
MARCH 31, 2014
How often do you find yourself sharing news with your followers on social media?
Why Customer Service is the Future of Social Marketing
Techipedia: Tamar Weinberg
OCTOBER 28, 2014
In 2006, social media was building steam in the United States. With the rise of Facebook’s popularity, the launch of Twitter, and the surge of influence from social news sites like Digg, social media looked to be a great breeding ground for marketers to make their mark.
7 NEW Social Media Solutions to Grow Your Business
OCTOBER 16, 2014
When it comes to creating buzz online, it’s hard to keep up. You want to hit your social media marketing out of the ballpark , but with so many changes, updates, and new features, how can you know you’re leveraging every avenue available?
Where does Google+ fit into your B2B Marketing plans? [infographic]
Buzz Marketing for Technology
JULY 9, 2014
Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience.
KLM Lets You Book Flights Via Facebook and Twitter
The Realtime Report
FEBRUARY 13, 2014
Here’s another first for airlines: KLM Royal Dutch Airlines is now allowing customers to book flights and pay via social media. A customer on Facebook or Twitter can now book or rebook a flight, reserve a seat, arrange extra baggage, and pay through the social networking platform.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.
DECEMBER 9, 2014
Google News has been in the news itself lately, from European efforts to impose taxes to questions about its value and even suggestions for giving it a full redesign. But just how much traffic is it currently driving to publishers?
The Five Parts to Brand Storytelling Nearly Everyone Misses
OCTOBER 27, 2014
By Gini Dietrich Last week, I had a fun email conversation with Patrick Coffee over at Mediabistro. He told me he was moderating a brand storytelling panel, which he thinks is the most over-blown buzzword today.
20 LinkedIn Mistakes That Turn Off Potential Customers
SEPTEMBER 7, 2014
Are you getting good results on LinkedIn? The professional social network is a force to be reckoned with. It’s a great tool for businesses looking to increase traffic and leads, as well as for people searching for new career opportunities who want to market their expertise.
It’s official – marketing will destroy everything good about social media.
JULY 30, 2014
Jay Baer posted a provocative post titled Why It Might Be Time to Completely Change Your Social Media Strategy.
The Complete Guide to Google+ for B2B Marketing [Infographic]
AUGUST 12, 2014
Guest post by Dave Landry. Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. This is particularly so in marketing. But it doesnt have to be that way.
Adjectives are Cheap: Sell Yourself with Nouns and Verbs
APRIL 2, 2014
Guest Post by Ann Wylie. “Adjectives are cheap. Everyone is a ‘best selling’ author or a ‘sought after’ speaker or a ‘world class’ coach. Nouns are more expensive: How many BOOKS, how many SPEECHES, how many CLIENTS?”
Google+ for Your Business
JANUARY 27, 2014
As promised in my blog post, Which Social Media Channels Should I Use For My Business? , I am following up with an in-depth look at Google+. Google+ has an estimated 300 million active users - far from the ghost town people believe it to be.
The CiscoLive Experience
MAY 27, 2014
I just got back from #CiscoLive last week. Man, what an event! 27,000 people poured into Moscone center in San Francisco, and Cisco invited 20 of us to attend as VIP social media ambassadors hand picked by Bryan Kramer of PureMatter.
The 2014 Digital Marketing Ecosystem
JANUARY 8, 2014
For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity.
7 Skills New Marketers Need to Succeed
Buzz Marketing for Technology
AUGUST 26, 2014
The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype? Checkout Formstack ’s new infographic on the “7 Skills Marketers Need to Succeed.”
#HashAtIt: Now You Can Search Hashtags Over Multiple Social Platforms
The Realtime Report
MAY 11, 2014
Are hashtags part of your brand’s marketing plan? Hashtags work on multiple social networks – but until recently there was no easy way to search them on all of these platforms.
The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive.
How to Be Social: A Social Media Manifesto
Learn the 10 worst social media marketing mistakes and how to avoid them.
The Five Communications Trends for 2015
DECEMBER 9, 2014
By Gini Dietrich On the fifth day of Christmas, Spin Sucks gave to you… five communications trends, four free webinars , three strategy games , two Crazies secrets , and the PR win of 2014. How clever are we to get the stuffy old, SEO-laden communications trends aka predictions in here in a fun way?
Don’t Make These 9 Social Media Marketing Mistakes
NOVEMBER 8, 2014
Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales.
Why Doesn’t Your Company Have a Social Media Voice Document?
OCTOBER 27, 2014
Well, why not? A few years ago, I think you could have gotten away with keeping the company ‘voice’ safely locked away in a few choice individuals’ minds at your company. This is no longer the case.
20 Expert LinkedIn Guides
JULY 7, 2014
LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network.
8 Stupid Simple Social Media Tricks to Boost SEO
Discover just how easy it is to boost SEO with social media.
Twitter and Television: A Match Made In Heaven
JULY 23, 2014
I have a confession to make. When I’m asked how I like to spend my free time, I tend to hem and haw. “Riding my bike,” or “reading up on the day’s news” are the answers I usually give, and those are true.
3 Super Quick Facebook Tips to Increase Fans
MAY 14, 2014
Here are three easy tips to organically increase your Facebook Fan base and engagement: 1. Link Your Facebook Business Page from Your Personal Facebook Profile .
Just get us the Millennials! #Marketing #Fail
DECEMBER 30, 2014
I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best!
Unlock these 6 Secrets to Better Email Marketing
NOVEMBER 27, 2014
Email marketing is dead! …at least that’s what some corners of the Internet would like you to believe. But take one look at the numbers and you’ll find that email marketing is not a dying breed. In fact, it remains one of the strongest channels for driving sales.