Sherrilynne Starkie
JULY 19, 2012
Good new for Android users! Now you can use voice commands to use Facebook thanks to a new app, Friends Aloud , created by VoiZapp Inc. It lets users access, listen to, and post status updates and comments – all by voice. Some voice command features include: •hearing the latest Facebook newsfeed posts and comments read out. •dictating status updates, comments, and “like” friends’ posts.
Firebelly
JULY 18, 2012
Ask for unlikes? I thought we wanted likes. At the AllFacebook Conference, one of the panelist suggested asking fans to unlike your Page. You could hear a few gasps around the room, but it actually makes a lot of sense when you think about. Let’s say you neglected advice about giving away an iPad to grow your community. Now you have a couple thousand fans – big deal.
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Mindjumpers
JULY 19, 2012
Tweet Facebook has announced that the timeline design will now also be implemented for pages on mobile devices, which can improve user engagement. The timeline design will make the Facebook experience more consistent and could also help improve conversations for mobile Sponsored Stories. A study made by AdParlor shows that the conversation rate of users who click a mobile Sponsered Story and then ‘like’ a page was lower than the average for desktop ads – 55 percent versus 72 percent.
Jason Yormark
JULY 19, 2012
The following is a guest post from Matt Davidson, an extremely talented search marketer. In an effort to bring more content and digital marketing expertise to my blog, I’ve brought Matt on to periodically contribute here. More information about Matt can be found below. I’m a very analytical person. I like to use logic and numbers in any decision that I make.
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Waxing UnLyrical
JULY 18, 2012
What do you get when you combine a U.S. Army Veteran, a Yale graduate, an investor, an entrepreneur and a gourmet food truck pioneer? The answer: Jeff Kelley. No, he isn’t five different people, he is just one person, and one extremely interesting person at that. I first met Jeff Kelley at UnCurbed DC, “a traveling restaurant that brings the enjoyment of the food truck experience off the curb and into various vacant spaces.”.
Firebelly
JULY 16, 2012
Big companies have been acquiring social media startups a lot lately. Here are 3 must-reads on some of the larger acquisitions and, more importantly, why these companies feel the need to become more social. Salesforce Buys Buddy Media To Ride Social Media Marketing Wave. By Trefis Team Salesforce.com has agreed to buy Buddy Media, a leading social media marketing platform for $689 million in cash and equity.
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The Realtime Report
JULY 17, 2012
Users are not happy with Facebook, according to a survey released today by the American Customer Satisfaction Index (ACSI). But Google+, a newcomer to the survey, tied for the highest score in the Social Media category. Facebook was already the lowest-scoring e-business company on the index, and this year suffered the largest decline in customer satisfaction, dropping 8% to a satisfaction level of only 61 (out of 100).
Waxing UnLyrical
JULY 19, 2012
I’ll admit that it’s fun to bash Klout. They are on the front lines of the Wild West of determining influence, and who is doing that influencing, online. Posts have been written ad nauseam (including on this blog, though they’re not the nauseating kind) on the plusses and minuses of Klout’s service , but I think I’ve finally nailed down what bothers me about the service (which I’m still a member of and will continue to use).
Direct Marketing Observations
JULY 19, 2012
I just came across a great study co-produced by FedEx and Ketchum, titled The 2012 FedEx/Ketchum Social Business Study. This study, updates and expands upon research first undertaken in 2010 and analyzes the changing impact of social media on business today. To quote, “Organizations are leveraging social media tools to evolve into social businesses – creating communities and relationships with external and internal stakeholders that are transforming the way they do business.
Mindjumpers
JULY 18, 2012
Tweet. Written by Sophia Kenvold who works as Consultant & Project Manager at Mindjumpers. Strategic HR entails attracting, developing and retaining high-performing candidates to your company. Previously, companies would communicate with employees and candidates via traditional push messages, but now they are required to adapt to the changing consumer and employee behavior, where the tendency is to rely on and trust peer recommendations.
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The Realtime Report
JULY 18, 2012
Mike’s Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and social-TV analytics company Bluefin Labs. The case study tracked responses on social media to the TV shows and ads that aired during the shows, revealing that viewers regarded both shows and commercials as “bits of entertainment.” According to AdAge, “From a social-TV perspective, shows and commercials are basically all progr
Waxing UnLyrical
JULY 17, 2012
I never thought that relentlessly planning for the future would teach me a lesson on being in the moment. But it did. You see, I’m a list-maker. I can’t help it, that’s what I do. I use both technology and paper for my task lists. At work I have a to-do list in my email program. At home I use Gmail’s “tasks” to make (and cross off) personal to-dos.
Techipedia: Tamar Weinberg
JULY 17, 2012
This is a guest post by Amanda DiSilvestro. One of the biggest problems for website owners is negative SEO or competitors pointing unwanted links toward their competitions website. Unfortunately, website owners have never had much control when it comes time to fix these unwanted links. The problem is actually quite similar to something you might have dealt with in school: If your friends were starting rumors about you, you want to stand up and do something about it, right?
Convince & Convert
JULY 16, 2012
Influencer outreach is a key element of many social media and modern public relations programs. But they often prove ineffective at driving behavior beyond social chatter. I wrote a post about why this is so, called “Why Online Influencer Outreach is Overrated and How to Fix It” The biggest issue is that we tend to confuse audience with influence.
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The Realtime Report
JULY 20, 2012
Blippar, the UK-based augmented reality app that lets you overlay digital information on real-world images, is coming to the U.S. market, and Budweiser is one of the first brands to take advantage of it. In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand.
Idaconcpts
JULY 18, 2012
Making the perfect bio page in WordPress is very important if you are looking to make conversions. According to many experts, the bio page is the most visited page on your website because people want to know who they are buying from. It has also been proven that those without a bio page often make fewer sales. If you have an ecommerce or service-based website, then you need a bio page to make it work.
Ari Herzog
JULY 16, 2012
BlogWorld and the New Media Expo starts up again next January in Las Vegas. I’d heard of the event since its creation in 2007 but I typically learned only at the last minute when it was 1) too late to submit a proposal to speak and 2) too expensive to attend. Marsha Collier tweeted a link about the NMX call for speakers and I promptly submitted the following which I hope is accepted: Title: How a Local Government Blog Can Be More Engaging.
Adam Sherk
JULY 17, 2012
Which news site has the highest customer satisfaction rating? FoxNews.com – by far. Who fared the worst? HuffingtonPost.com. These are the findings of the annual ForeSee American Customer Satisfaction Index (ACSI) E-Business Report that was released today. In the News and Information category FoxNews.com leads by a considerable margin. Its satisfaction score of 84 is six points higher than the #2 news site, ABCNews.com.
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The Realtime Report
JULY 16, 2012
The majority of internet users in China would buy a brand because a friend “liked” or followed that brand on a social network, according to March research by Ipsos. The report shows that social networks in emerging Asia-Pacific markets are more influential for consumers making brand decisions. Only 18% of internet users in the U.S. say they will buy a brand that a friend “likes” or follows on a social network ; but 54% of Chinese internet users will do so, 44% in India,
Socialized
JULY 19, 2012
News comes today that actor Fred Willard was arrested for alleged lewd behavior at a "Hollywood adult theater." PBS announced shortly thereafter: "Given the unfortunate news reported today, effective immediately, Fred Willard no longer will be involved with the Market Warriors series," said Jeanne Hopkins, a spokeswoman for WGBH, the Boston.
Kikolani
JULY 19, 2012
This is a guest post by Heather Higgins. “Quality over quantity” is one of those sayings that gets thrown around a lot, but when it comes to content publishing and marketing, they are truly words to live by. Blog development is more than presentation. Your success ultimately lies in the hands of your posts. The quality of your content is everything.
Small Business Mavericks
JULY 15, 2012
Constant Contact has a post listing 21 ways non-profit agencies can use Facebook to spread word about their missions. It’s a great post and made me think that small businesses can do the same thing. I think all of these could just as well apply to small businesses. Here’s the list: Behind the scenes footage - Yeah, why not take photos and video of your employees working and post them on your page?
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The Realtime Report
JULY 19, 2012
Lay’s is one of the latest brands to experiment with crowdsourcing on social media — by allowing consumers to submit recipes for a new chip, and fans on Facebook to vote for the best new flavor. The campaign is called “Do Us a Flavor” and entices consumers to submit their potato chip recipes with the promise of $1 million (or 1% of the flavor’s net sales in 2013) for the winning flavor.
Convince & Convert
JULY 19, 2012
Video production by my friends at Candidio. Fast, inexpensive, great service. (Abbreviated transcript below. Please watch video for entire interview.). Jay: Welcome everybody. It’s Jay Baer from Convince & Convert , joined today by a very special guest, my friend Mark Smiciklas. from Intersection Consulting in lovely Vancouver, Canada and. author of the new book “ The Power of Infographics: Using Pictures to Communicate and Connect With Your Audiences “ How are you, Mark?
Kikolani
JULY 18, 2012
This is a guest post by Kevin Lau. By now you will undoubtedly have worked with the new Facebook page design. Either you’ll like it or you won’t, and there are probably features you will think are pretty good and others you won’t be so keen on. This seems to be par for the course when it comes to Facebook. Here are some of the pros and cons to be aware of in terms of the new design.
Social Media Strategery
JULY 18, 2012
"The performance review of the future will include services like Salesforce.com's Chatter and its Influencers feature, which measures how much weight you carry among your peers" This is a quote from a recent Fast Company article discussing how enterprise social networks behind corporate firewalls are using Klout -like tools to measure how "influential" you are within your company and it terrifies me.
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The Realtime Report
JULY 20, 2012
The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 950 million active users. via Forbes. Twitter: over 500 million users. via Twopcharts. Qzone: 576 million active users. via TechCrunch. Sina Weibo: over 300 million users. via Bloomberg Businessweek. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 160 million members. via LinkedIn.
Convince & Convert
JULY 17, 2012
Did you cringe just a bit when you saw the word disclosure in the title? Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Well, relax. This post is about optimizing your social media activities for improved engagement and increased ROI by building your reputation and trustworthiness in the eyes of those in your social networks.
Kikolani
JULY 16, 2012
This is a guest post by Ruan Oosthuizen. Effective and complete domain management is a composition of processes with essential elements that if used together forms a system that determines the success of your business or blog online. Many start a blog without a “business plan” and soon find missing elements that are harder to implement at that point in time.
Small Business Mavericks
JULY 17, 2012
If you think people are happy using Facebook, then you just aren’t in touch with reality. According to a recent survey , Facebook has more users than any other social network but those users don’t necessarily like Facebook. Google+ users, on the other hand, score the highest on the Happy User Scale with a customer satisfaction score of 78 out of 100.
The Realtime Report
JULY 17, 2012
The number of U.S. unique visitors to Facebook rose to nearly 160 million in June, the first time this number has increased in at least three months, according to research released last week from comScore. U.S. visits in June were up 1.1% from May, and the average time spent by each user also increased. After a gain of less than 1% in May, the 5.1% increase in average time spent on Facebook (per U.S. visitor) is significant.
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