Sherrilynne Starkie

JUNE 29, 2012

Nicked from Marketing Pilgrim. Ever update your Facebook with a silly remark and then regret it? It happens all the time. Now, there’s a new website that collates people’s embarrassing updates, categorizes them and publishes them for all world to see (again). It’s called We Know What You’re Doing. “I love my work. I just hate my boss,” says Donovane van D, while Polly B announces, “One good thing about being super hungover is my mum gives me a lisence

Social Media 348

Social Media Foursquare Privacy Policies 348

SocMed Sean

JUNE 23, 2012

In 2011, Facebook announced a new advertising program called “Sponsored Stories” that basically told your friends what you were doing in the form of an add. For instance, if I posted “Grabbing my third cup of coffee from Starbucks today. Watch out co-workers!” as a Facebook status update, then Facebook could re-purpose that post and and add this advertisement to any of my friends’ news feeds: This blog post brought to you by Facebook Ads…just kidding Unfortuna

Facebook 279

Facebook Class Proposal FAQ 279

Mindjumpers

JUNE 25, 2012

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing. Facebook pages are the go-to destination.

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Report comScore Marketing Groups 277

Waxing UnLyrical

JUNE 27, 2012

Finally! I have a new car! It took me just 24 hours to gather advice from my friends and family and decide which car to buy (unlike how my dad used to endlessly agonize over the same decision). Social tools have helped break down barriers between people, and information sharing has become far easier and quicker. These days, it moves really quickly… we now get to know about earthquakes around the world on social media platforms even before the news reaches broadcasters.

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Social Media Campaign Flickr Buy 227

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Direct Marketing Observations

JUNE 29, 2012

According to Pew Internet Research which has been tracking Twitter use, there is a general upward trend in adopting Twitter for daily use. The bottom line? Don’t look now but Twitter might be the Facebook killer for the 18-24 demographic. With over 500 million registered users and 140 million daily users, it doesn’t seem like Twitter will be slowing down anytime soon.

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Twitter Trends Research Facebook 179

SocMed Sean

JUNE 24, 2012

People. PLEASE READ THE WHOLE ARTICLE before you tweet! Be sure that you understand what information you’re sharing. It’s important. Recently, Twitter published a blog post indicating that they are going to create a feature called “Expanded Tweets” In the post, they clearly indicate that: “When you expand a Tweet linking to a news article by The New York Times , The San Francisco Chronicle or Der Spiegel Online , you can see a preview with the headline, the introdu

Construction 276

Construction Publishing Twitter Advertising 276

Waxing UnLyrical

JUNE 29, 2012

If you’ve ever wondered what my politics are, you’ve probably been kept wondering for a while. Because I don’t usually talk, or write, politics. It’s not my bag, and it’s certainly not WUL’s bag. Which makes me quite a strange duck in terms of living and working in a town that eats, breathes, and sleeps politics, doesn’t it?

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Health Care Flickr Curation Cost 178

Justin Levy

JUNE 28, 2012

In a new CarMax commercial a moving start line leads the guy from his older van to the CarMax lot. The message that CarMax is getting across is that searching for a new car can be confusing, time consuming and such a daunting task that you don’t know where to start but that their team can help you in your search. While the commercial is about buying a vehicle, the underlying message applies to many aspects of our lives.

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SocMed Sean

JUNE 24, 2012

I finally got around to creating my Google+ page for SocMedSean. While I’m not really confident of the future of Google+, it doesn’t appear to be fading as fast as Google Wave did, so maybe Google is invested in the long-term search/social integration of the platform and is going to continue to shovel money into it. If that’s the case, then social media strategists shouldn’t ignore it, since it’s likely going to be a big part of the SEO formula going forward.

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URL Google WordPress SEO 273

Mindjumpers

JUNE 26, 2012

Tweet This infographic from MBA Programs takes a look at how and why social media is going corporate and how small and large businesses alike are tweeting, pinning and posting like never before to gain extra exposure and interact with their customers and fans. Corporate social media usage is skyrocketing. The social media landscape is constantly changing and expanding and more and more businesses are embracing social media as a powerful marketing tool.

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Social Media Sports Statistics B2B 229

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Waxing UnLyrical

JUNE 26, 2012

For those of you in the U.S., we’re approaching the height of summer vacations and travel. For those of you not in the U.S., we’re approaching the height of summer vacations and travel (unless you’re in the “other” hemisphere,” in which case you’re shivering your timbers off, and Jamie Garantziotis is going to have to take care of you).

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Travel Press Release Mobile Meeting 177

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Photo credit: DIY Marketers.

Social Media 176

Social Media Content Vimeo Marketing 176

SocMed Sean

JUNE 26, 2012

Developing a social media strategy isn’t easy, especially with so many channels out there…it sometimes feels like social media overload ! But ignoring social media outright definitely isn’t a good strategy. Your customers might already be engaged in conversations about your brand on sites like Facebook, Twitter, YouTube and Pinterest.

Social Media 272

Social Media Strategy YouTube Resources 272

Ari Herzog

JUNE 28, 2012

Photo by Sarah Altamimi. Corissa St. Laurent works for an email marketing company and has her own Facebook page to promote training events and ask her fans what they think about the evolution of social media. Christine Green offers web designing services to small business owners. She is self-employed and uses Facebook to share industry articles. Julia Campbell talks about the importance of social media marketing for nonprofits on her Facebook page.

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Facebook Loyalty Small Business Eventful 189

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Waxing UnLyrical

JUNE 28, 2012

I was having a conversation with a fellow member of the communication community recently when they mentioned that a certain pro wasn’t really a connector. Now, while this was in the context of making introductions, I was a little surprised. And it started thinking a bit more about the modern communicator as a “connector.” In the “hand-shaking” sense of the word, it’s true that some communicators are more extroverted than others … and are more than comfortable meetin

Flickr 174

Flickr Meeting Collaboration Eventful 174

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Photo credit: DIY Marketers.

Social Media 170

Social Media Vimeo Content Hubspot 170

SocMed Sean

JUNE 23, 2012

In 2011, Facebook announced a new advertising program called “Sponsored Stories” that basically told your friends what you were doing in the form of an advertisement. For instance, if I posted “Grabbing my third cup of coffee from Starbucks today. Watch out co-workers!” as a Facebook status update, then Facebook could re-purpose that post and and add this advertisement to any of my friends’ news feeds: Unfortunately, regardless of whether you liked being a pawn in F

Proposal 250

Proposal Facebook Class FAQ 250

Firebelly

JUNE 25, 2012

Social media sucks (but not really). Check out these 5 must-reads. Social Media Sucks For Businesses And Here’s Why. By Adam Helweh For years it’s been “business as usual” and then suddenly everyone is bouncing around words like “social”, “engage”, “community” and all kinds of other blather. Social media sucks and here’s a few reasons why. Top 10 Reasons Why Your Social Media Sucks.

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Social Media Communities Engagement Tools 168

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Mindjumpers

JUNE 25, 2012

Tweet Cannes Lions International Festival of Creativity 2012 was held last week and was the 59th annual festival. Cannes Lions Awards sets the benchmark for excellence in creative communications and this year Cannes Lions welcomes new entry sections for Mobile Lions and Branded Content & Entertainment Lions. The Grand Prix winners have been announced during the past week and the remaining winners was awarded last Saturday.

Film 168

Film Small Business Curation Mobile 168

Small Business Mavericks

JUNE 26, 2012

Marketing Pilgrim has an interesting take on video marketing. I like what Frank Reed says in this paragraph: You must consider how your product is able to be ‘pitched’ via video. It’s that simple. Whether your business is large or small people want to know what you do in the quickest and easiest format for them. So what if you feel that video is too expensive?

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Video Marketing Small Business Tools 170

Social Media Marketing

JUNE 28, 2012

I've been fortunate to be part of some amazing vehicle reveals and launches that involve social media during the four years that I've been at Ford. Each of them has involved a number of teams of very talented and smart people working on cutting edge ideas, as we've collectively pushed the boundaries for how it's done. Or, as MediaPost recently observed , Ford "could probably publish a textbook on social-media launch strategies for cars and crossovers.

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Case Study Flickr Team Social Media 167

Idaconcpts

JUNE 29, 2012

Google+, the social media product of the search behemoth Google, has made several changes recently in an effort to court new users and to continue developing the product as a key social tool. Some of the most recent developments include the interface overhaul, which has received a lot of criticism for the large amounts of white space left on the screen.

Google 160

Google Flipboard Trends MySpace 160

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Ari Herzog

JUNE 26, 2012

I write this sentence with 653 Facebook friends, 183 subscribers, and 38 people to whom I subscribe. Confused yet? I’ll try to explain… The Definition of a Friend. People who are my friends clicked the Add Friend button and waited for me to reciprocate. Others who didn’t want to be my friend and/or who I didn’t want to reciprocate clicked the Subscribe button.

Lurker 149

Lurker Facebook How To Foursquare 149

Small Business Mavericks

JUNE 25, 2012

After you develop your website and you’re ready to set it to live and go into business, how do you promote it? I’ve identified up to 12 ways you can promote your new website and drive traffic to your landing pages to get new business. Search engine optimization – The search engines will always be a good source of traffic for your website.

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Press Release Directory Flickr Engineering 168

Bill Hartzer

JUNE 28, 2012

Lately, there have been a flurry of Google Algorithm updates that seem to be targeting the overall over-optimization of web sites. Not only if you over-optimize the content on your page, you will undoubtedly run into search engine rankings problems. But what happens if the anchor text that links to your web site from other sites is over-optimized? Well, you will also run into search engine ranking problems.

Sites 150

Sites Widget Engineering How To 150

Idaconcpts

JUNE 28, 2012

On March 2012, Target Marketing revealed stats on customer acquisition topics of American business-to-business and business-to-customers marketing managers throughout 2011 and early 2012. Despite the rise of social media, email topped the list with 86.3% of marketers planning to deploy this digital tactic. If you have a blog you can capitalize on this trend by leveraging you existing articles.

Newsletter 150

Newsletter Skills Platform Trends 150

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Adam Sherk

JUNE 27, 2012

Now that the Hot Searches list on Google Trends has been stripped down publishers are moving to other sources for monitoring search trends. Specific to lifestyle publishers the Google data was never all that useful anyway since it was dominated by topics like breaking news, sports and entertainment. So what’s a lifestyle site covering things like food, fashion or home to do?

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Yahoo Trends Publishing Data 116

Small Business Mavericks

JUNE 23, 2012

Guest blogging is a great marketing method. I highly recommend it. You pick a few high profile, highly trafficked blogs in your niche and send them a query or a blog post and hope they publish it. If they do, you get a link back to your website and some additional reputation points. Good for you. But guest blogging is not the only marketing method to pursue online.

Reputation 161

Reputation SEO Meeting Publishing 161

Bill Hartzer

JUNE 29, 2012

I have written before about the perfect blog post. Does a perfect blog post really exist? Well, that really depends on how you define the phrase, “the perfect blog post” When it comes to a perfect blog post, I personally define it as being a blog post that meets its objectives. What are the goal(s) for the blog post? Why are you writing it, and what net effect do you want to get from it?

Meeting 130

Meeting Features Sites Tips 130

Convince & Convert

JUNE 25, 2012

Sometimes this notion of “storytelling” in business seems folly, conjuring up thoughts of bedtime, folklore, embellished narrative, and performance art. It reminds me of entertaining my young children on long car rides by listening to Kipling’s take on how the camel got his hump. (Spoiler: The camel was a jerk, and that hump was a magic curse.). In Content Rules (newly in paperback!

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eBook Consultant Organization Instagram 130

Kikolani

JUNE 27, 2012

This is a guest post by Andrew Kardon. I love the ’80s. It’s true. Give me a Rubik’s Cube, some Twisted Sister and a John Cusack movie and I’m in my eternal happy place. I’m also a huge comic book and video game fan (fine, geek), who is beyond ecstatic that the mainstream media has finally caught on to these two goldmines of content.

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Content Compete Meme Sports 122