Sat.Mar 31, 2012 - Fri.Apr 06, 2012

Trending Sources

10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”

SocMed Sean

Finding a social media professional to help you with your online activities can sometimes be a tough process. There are plenty of “experts”, “gurus” and “wizards” out there and many of them don’t have the experience you need.

PR Crisis for Skittles In Wake of Controversial Teen Shooting

Spin Sucks

I’ve been watching a different kind of PR crisis unfold with great interest – that of Skittles. Skittles, you say? Taste the fruity rainbow, Skittles? Yes, Skittles.

What is your Reach on Facebook? (Any why you shouldn’t care)

Janet Fouts

A client contacted me this morning, upset because her “reach” seems to be seriously declining on Facebook. For some reason Facebook chooses Reach to be the metric graphed on the insights page, and it’s little understood, so here’s the long and the short of it. Here’s how Facebook defines reach.

Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest

Adam Sherk

Yes, this is indeed another post about Pinterest. But fear not, I come with real data to share albeit it in aggregated and anonymized format. It is well established that Pinterest offers great opportunities for lifestyle publishers but how well is it paying off in actual site traffic?

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Inbound Marketing vs. Outbound Marketing [Infographic]


The Web has empowered consumers in many ways, giving them new methods for finding, researching, and buying products. Marketing communication as a two-way dialogue emerged in response to these changes in behavior. People no longer rely solely on TV/newspaper/magazine ads, billboards, direct mail, email, banner ads, and other traditional outbound marketing channels to learn about new products. [.].

Triple Bottom Line Thinking for Social Media

Techipedia: Tamar Weinberg

This is a guest post by Adam Leiter. We all know that social media is about more than just putting out messages and shouting with a bullhorn. While the copyright may still legally belong to the business, today it’s the audience that truly owns the brand.

2012 Social Media Marketing Industry Report


Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing.

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Being Busy is Not Being Productive

Puzzle Marketer

One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The problem is that the busy work for most people isn’t focused on the things that need to be done. It’s just that, busy work. People get into a mindset that these things have to be done and there is no other way.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Good Content vs. Bad Content

Spin Sucks

Today’s guest post is written by Jayme Thomason. I spoke at a content marketing conference a while back, and sat horrified in the audience while another speaker advised an audience full of newbies that 50 short, keyword optimized posts are better than a few longer pieces.

Leverage the Difference Between Online Influence and Popularity to Your Advantage


Altimeter Group just released “ The Rise of Digital Influence , A How-To Guide for Businesses to Spark Desirable Effects and Outcomes Through Social Media Influence.” ” This report by Principal Analyst Brian Solis caught my attention because of my focus on spotlighting the differences between online influence and online popularity. As my blog readers know, I always argue that popularity is not influence and vice versa.

Community Management Continues to Mature [REPORT]


The Community Roundtable’s essential 2012 State of Community Management Report is out. This report is a must read every year. Run, do not walk, to go download it. It’s free.

How I Fail At Social Media

Jason Yormark

Nobody is perfect right? I’m certainly not, and that is also the case as it pertains to my social media usage and strategies. I’d like to think I get a few things right of course, but I’m not without my failures and what better way then to parade them out into the open for all to see right?

A World Gone Social

Learn how companies must adapt to survive.

Five Things to Watch Out for as Facebook Goes Public

Spin Sucks

Because I had a lot of time to read last week (what with not sleeping and all), I got caught up on this month’s Fast Company. The cover story is called “ American Idol ,” and it’s about Mark Zuckerberg and the pending IPO for Facebook.

Meet Imogen: A Fake Wannabe Guest Blogger

Ari Herzog

On the heels of my popular advice why some people suck at emailing me requests to publish their guest blog posts, I received a message with the following subject line: Professional Copywriting for Sci Fi Talk. My first instinct was a recruiter found my resume on one of the online job boards where I posted it with my desire to work in social media marketing , and that this person wanted me to write articles for a science fiction website. Alas, no. Howdy Ari, I hope you’re keeping well.

Stats for Congress on Twitter [Data]


Slide deck from Edelman analysing data from Members of Congress on Twitter. Tip o’ the hat to Robert Hay for the find. Capitol Tweets: Yeas and Nays of the Congressional Twitterverse. View more presentations from Edelman Insights. Useful Data

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SEO For Small Business – Are You Getting The Most Out Of Old Links?

Small Business Mavericks

If you have been online for several years, you will probably have quite a lot of content published on website. This will certainly be true if you have a blog. Have you ever deleted anything from your site – old web pages, old blog posts? They may never have received much in the way of traffic, yet they may still carry inbound links. A link to a 401 page (page not found error) is not a good look, especially when you can redirect links to those old pages to other pages on your site.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

#FollowFriday: Easter Bunny

Spin Sucks

It doesn’t matter your religion or what you believe, the Easter Bunny is for all of us. As it turns out, he has absolutely nothing to do with the Christian traditions.

The Danger Of Doing Business Vicariously

Waxing UnLyrical

I had a colleague who was very “size” conscious. She wasn’t at an unhealthy weight, but she ate huge amounts of leafy greens every day because she wanted to avoid putting on an extra ounce.

Bridging the Social, the Human, and the Practical


This is a guest post by Carlos Restrepo, CAE, Managing Director at MemberFuse , which is the community platform provided by Avectra.

How Offline Marketing Techniques Can Radically Effect Your Online Business

Small Business Mavericks

Having an online business, or a bricks and mortar business with an online presence, doesn’t mean you need to reinvent the wheel when it comes to marketing. Most of the offline marketing techniques used still hold true to an online business. Segmenting your market, promoting in places where your potential customers hangout are just two good examples. I recently read a report that suggested businesses could increase their sales by using one single technique – removing the dollar sign.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Stay Relevant In an Accelerated World

Spin Sucks

Today’s guest post is written by Steve Kaplan. As I motor around today’s social media and mobile outlets, I’m both encouraged and discouraged by what I see.

How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing

Elad Blog. Wednesday, January 4, 2012. How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing. The most interesting wave hitting the social web in 2012 is social curation.

5 April Fools’ Day & Social Media Must-Reads


Here are 5 must-reads on April Fools’ Day and social media that we don’t want you to miss. The Internet Has Killed April Fools’. By Alexia Tsotsis The Internet has killed April Fools’.

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Why the advertising industry needs radical change


“We all know we’re living in a period of massive, accelerating change. Yet how we think, how we work and what we produce as an advertising industry has changed remarkably little.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Augusta National Faces Scrutiny on “No Women” Rule

Spin Sucks

I don’t know where to begin with this one. I’m astounded. Did you know Augusta National Golf Club does not allow women to join as members? And did you know they only began allowing African American members in 1990? Did something happen last night and I woke up in 1912?

I Am Terrific! A Lesson in StoryBranding

Dave Fleet

Note: I don’t run many guest posts here, but I found the piece below really interesting. The following is a guest post by Jim Signorelli. Let me know what you think. If you’ve gotten past the title of this article (and many don’t) you’re obviously intrigued. How could anyone expect to sell anything this way? Telling someone you’re terrific is so, well…crass, obnoxious, and Neanderthal, anything but effective. Right? Curious, I created an experiment.

If Facebook Were Invented In The 90s


Has wondering what Facebook might have looked like if it was launched a decade earlier – 1994 instead of 2004 – kept you up at night? Rest easy, my friends. Here is your look at Facebook as if it were invented in the 90s: [Video URL: [link] ].

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Making Data More Human


The title of this talk says it all, really – Making Data More Human. “Jer Thorp is an artist and educator from Vancouver, Canada, currently living in New York. Coming from a background in genetics, his digital art practice explores the many-folded boundaries between science and art.”

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.