Sat.Mar 31, 2012 - Fri.Apr 06, 2012

10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”

SocMed Sean

Finding a social media professional to help you with your online activities can sometimes be a tough process. There are plenty of “experts”, “gurus” and “wizards” out there and many of them don’t have the experience you need.

What is your Reach on Facebook? (Any why you shouldn’t care)

Janet Fouts

A client contacted me this morning, upset because her “reach” seems to be seriously declining on Facebook. For some reason Facebook chooses Reach to be the metric graphed on the insights page, and it’s little understood, so here’s the long and the short of it. Here’s how Facebook defines reach.

Trending Sources

Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest

Adam Sherk

Yes, this is indeed another post about Pinterest. But fear not, I come with real data to share albeit it in aggregated and anonymized format. It is well established that Pinterest offers great opportunities for lifestyle publishers but how well is it paying off in actual site traffic?

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Public Relations: Art or Science?

Waxing UnLyrical

I have to start with the caveat that this title is not original. I recently had the opportunity to participate in an amazing Tweetchat ( PRStudChat ) for public relations students, professionals, and professors with this exact name.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Being Busy is Not Being Productive

Puzzle Marketer

One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The problem is that the busy work for most people isn’t focused on the things that need to be done. It’s just that, busy work. People get into a mindset that these things have to be done and there is no other way.

Leverage the Difference Between Online Influence and Popularity to Your Advantage

Unspoken

Altimeter Group just released “ The Rise of Digital Influence , A How-To Guide for Businesses to Spark Desirable Effects and Outcomes Through Social Media Influence.” ” This report by Principal Analyst Brian Solis caught my attention because of my focus on spotlighting the differences between online influence and online popularity. As my blog readers know, I always argue that popularity is not influence and vice versa.

How I Fail At Social Media

Jason Yormark

Nobody is perfect right? I’m certainly not, and that is also the case as it pertains to my social media usage and strategies. I’d like to think I get a few things right of course, but I’m not without my failures and what better way then to parade them out into the open for all to see right?

Community Management Continues to Mature [REPORT]

SocialFish

The Community Roundtable’s essential 2012 State of Community Management Report is out. This report is a must read every year. Run, do not walk, to go download it. It’s free.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Meet Imogen: A Fake Wannabe Guest Blogger

Ari Herzog

On the heels of my popular advice why some people suck at emailing me requests to publish their guest blog posts, I received a message with the following subject line: Professional Copywriting for Sci Fi Talk. My first instinct was a recruiter found my resume on one of the online job boards where I posted it with my desire to work in social media marketing , and that this person wanted me to write articles for a science fiction website. Alas, no. Howdy Ari, I hope you’re keeping well.

SEO For Small Business – Are You Getting The Most Out Of Old Links?

Small Business Mavericks

If you have been online for several years, you will probably have quite a lot of content published on website. This will certainly be true if you have a blog. Have you ever deleted anything from your site – old web pages, old blog posts? They may never have received much in the way of traffic, yet they may still carry inbound links. A link to a 401 page (page not found error) is not a good look, especially when you can redirect links to those old pages to other pages on your site.

2012 Social Media Marketing Industry Report

Mindjumpers

Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing.

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Stats for Congress on Twitter [Data]

SocialFish

Slide deck from Edelman analysing data from Members of Congress on Twitter. Tip o’ the hat to Robert Hay for the find. Capitol Tweets: Yeas and Nays of the Congressional Twitterverse. View more presentations from Edelman Insights. Useful Data

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A World Gone Social

Learn how companies must adapt to survive.

The Danger Of Doing Business Vicariously

Waxing UnLyrical

I had a colleague who was very “size” conscious. She wasn’t at an unhealthy weight, but she ate huge amounts of leafy greens every day because she wanted to avoid putting on an extra ounce.

How Offline Marketing Techniques Can Radically Effect Your Online Business

Small Business Mavericks

Having an online business, or a bricks and mortar business with an online presence, doesn’t mean you need to reinvent the wheel when it comes to marketing. Most of the offline marketing techniques used still hold true to an online business. Segmenting your market, promoting in places where your potential customers hangout are just two good examples. I recently read a report that suggested businesses could increase their sales by using one single technique – removing the dollar sign.

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How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing

blog.eladgil.com

Elad Blog. Wednesday, January 4, 2012. How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing. The most interesting wave hitting the social web in 2012 is social curation.

Bridging the Social, the Human, and the Practical

SocialFish

This is a guest post by Carlos Restrepo, CAE, Managing Director at MemberFuse , which is the community platform provided by Avectra.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 April Fools’ Day & Social Media Must-Reads

Firebelly

Here are 5 must-reads on April Fools’ Day and social media that we don’t want you to miss. The Internet Has Killed April Fools’. By Alexia Tsotsis The Internet has killed April Fools’.

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I Am Terrific! A Lesson in StoryBranding

Dave Fleet

Note: I don’t run many guest posts here, but I found the piece below really interesting. The following is a guest post by Jim Signorelli. Let me know what you think. If you’ve gotten past the title of this article (and many don’t) you’re obviously intrigued. How could anyone expect to sell anything this way? Telling someone you’re terrific is so, well…crass, obnoxious, and Neanderthal, anything but effective. Right? Curious, I created an experiment.

Flash Mobs Go Social in India

Waxing UnLyrical

What the iPhone is to smart phones, flash mobs are to marketing. As organizations all over the globe try to use smart moves to attract and retain customers, the recent and ongoing turbulence in the global economy has only intensified this need.

Why the advertising industry needs radical change

SocialFish

“We all know we’re living in a period of massive, accelerating change. Yet how we think, how we work and what we produce as an advertising industry has changed remarkably little.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

If Facebook Were Invented In The 90s

Firebelly

Has wondering what Facebook might have looked like if it was launched a decade earlier – 1994 instead of 2004 – kept you up at night? Rest easy, my friends. Here is your look at Facebook as if it were invented in the 90s: [Video URL: [link] ].

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Can You Solve this Digital Marketing Puzzle? – #1950

Puzzle Marketer

For a fun Friday brain teaser, PuzzleMarketer.com brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped?

Why Pinterest Is So Addictive

www.fastcompany.com

); Copyright 1997-2007 Omniture, Inc. More info available at [link] -->. Fast Company. Subscribe. Newsletter. Search. Stumbleupon. linkedin. Google+. ); Co.DESIGN. Co.CREATE. Co.EXIST. Co.LEAD. TECHNOLOGY. MOST INNOVATIVE COMPANIES. MAGAZINE. Why Pinterest Is So Addictive. BY Lydia Dishman | 02-16-2012 | 7:18 AM. I would have written this article sooner, but I was busy on Pinterest.

Making Data More Human

SocialFish

The title of this talk says it all, really – Making Data More Human. “Jer Thorp is an artist and educator from Vancouver, Canada, currently living in New York. Coming from a background in genetics, his digital art practice explores the many-folded boundaries between science and art.”

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

No Pictures Allowed

Twist Image

I nearly got kicked out of a furniture store yesterday. Apparently, I broke a very strict rule of "no photography" while looking to make my purchases. Do you understand why this rule is in place? I'm going to guess that it's because a competitor can walk into the store, take a picture of a unique piece of furniture and soon be knocking it off? Could there be another reason? Maybe I can price compare?

March 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

The tables below are meant to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel). Very few of the most popular tweeps make the grade on the influence table. Also, quite a few influential tweeters don’t have that many followers, relatively speaking. Congratulations to @phdinparenting who continues to top both lists. Here’s how the Twitter top 20 is compiled: Only real humans are included (no brands, no publishers etc).

The Secret, Selfish Side Of Social-Curation Sites

www.fastcompany.com

); Copyright 1997-2007 Omniture, Inc. More info available at [link] -->. Fast Company. Subscribe. Newsletter. Search. Stumbleupon. linkedin. Google+. ); Co.DESIGN. Co.CREATE. Co.EXIST. Co.LEAD. TECHNOLOGY. MOST INNOVATIVE COMPANIES. MAGAZINE. Expert Blog. The Secret, Selfish Side Of Social-Curation Sites. BY Expert Blogger Brian Andreas | 03-08-2012 | 3:00 PM. This blog is written by a member of our expert blogging community and expresses that experts views alone.

The Best Adult Learning is Social Learning

SocialFish

Aaron Wolowiec (who’s recently launched EventGarde LLC , a brand new consulting firm for meetings and educational strategy) has a MUST READ post on adult learning principles and andragogy (which “places value on the process of learning.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.