Sat.Sep 14, 2019 - Fri.Sep 20, 2019

What Steps Should I Take When My Instagram Engagement Is Dropping?

SocMed Sean

SocMedSean - Social.Media.Sean. What Steps Should I Take When My Instagram Engagement Is Dropping?

How to Inspire More User-Generated Content for Your Brand

agora pulse

User-generated content (UGC) is a game-changer for businesses. It can help you foster stronger relationships with your audience while it simultaneously makes your brand more appealing (and more trusted) by new users discovering you. But is UGC worth all the effort?

UGC 114

What’s your social listening strategy?

Janet Fouts

Let’s face it, most of us make purchase decisions emotionally, rather than logically. However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants.

Facebook Publishes New Guide to Effective Brand Building

Social Media Today

Facebook has published a new overview of effective digital brand building techniques to help maximize your marketing efforts

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Four Public Relations Tips for Business

The Realtime Report

Four Public Relations Tips for Business. Are you an energy company that has seen a dip in customers as of late, or perhaps you’re a business in the midst of trying to grow your customer base and are having a hard time doing so?

Tips 164

More Trending

Why Even Smart Marketers and Communications Pros Get Their Customer Journeys Wrong

Meltwater

Businesses are racing to transform their customer experience (CX), with 80% of organizations expecting to compete mainly based on CX this year. This approach is taking hold in direct response to evolving customer… Read More >>>.

Google Adds New Features for Chrome, Including Improved Tab Management and Color Themes

Social Media Today

Google is rolling out some new updates for Chrome, which will make it easier to manage, and personalize, your Chrome browsing experience

How to Improve Your Business’ Physical Security

The Realtime Report

How to Improve Your Business’ Physical Security. It’s in the digital age and we have paid more attention to ensuring data privacy is upheld and that no data security breaches occur.

How To 143

Add a Poll to Facebook Video Ads and Posts

Jon Loomer

Facebook marketers are always looking for ways to create content that people actually want to engage with. Facebook video polls could be a great solution. Let’s take a closer look at an example of a Facebook video poll and how you can set one up yourself… Example of a Video Poll.

Video 105

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How Data Can Inform Your Marketing Campaigns: The Lion King Case Study

Meltwater

The global data collected and reported above were obtained within Nov 2018 and Jul 2019 through Meltwater’s Media Intelligence tool.Movie remakes are always a tricky business. The cinematic brilliance that… Read More >>>. PR & Comms

Facebook is Expanding its Playable and AR Ad options Ahead of the Holiday Season

Social Media Today

Facebook is expanding its interactive ad options to provide new ways to brands to engage their potential customers over the coming holiday season

Cool Side Jobs For Extra Cash

The Realtime Report

Cool Side Jobs For Extra Cash. With the current economic status, it seems the job market is running on a dry spell. Even if your current job is paying you well or not, you still need to have another source of income.

CPA 123

How to Use and Create Instagram AR Filters

Ignite Social Media

If you’ve been working in social media over the past few years, this will come as no surprise to you. Facebook-owned Instagram is “borrowing” yet another feature from Snapchat: the AR filter.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

What Does a Like-Less Instagram Mean For Influencer Marketing?

Meltwater

Influencer marketing is a powerful tool for aesthetically focused lifestyle, retail and travel brands in particular – as well as marketers who want to reach engaged audiences through the power… Read More >>>.

Retail 113

Pinterest Adds New Emoji Reactions and Chat Features to Group Boards

Social Media Today

Pinterest is adding some new interactive elements to its group boards feature

Groups 171

Trade Show Booth Design Ideas to Boost Your Business

The Realtime Report

Trade Show Booth Design Ideas to Boost Your Business. Want to make your booth stand out at the next trade show? Trade shows are a great way to get brand and product exposure beyond your established audience. But what is good for you is also good for your competitors.

How to Create Custom Metrics in Facebook Ads Reporting

Jon Loomer

Facebook Ads Manager and Ads Reporting have seemingly every metric possible. But sometimes, there’s a custom metric that isn’t there. What do you do?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

5 Examples of Account Based Marketing Done Right

Oktopost

What is the defining challenge of marketing in the current era of digital commerce? Cutting through the noise and confusion of an oversaturated media landscape to deliver your message to the people who truly need to see it. .

Snapchat Publishes New Research on Gen Z Brand Discovery and Loyalty Behavior

Social Media Today

Snapchat has published the findings from a new research report into Gen Z purchase behavior and brand expectations

Positive Signs the M&E Industry Can Handle + Deliver Equality

The Realtime Report

Positive Signs the M&E Industry Can Handle + Deliver Equality. Andy Marken. Have you ever wondered how the M&E industry, a business that had such a basic premise (entertain folks, give them a few minutes/hours of escape) has evolved into the point guard for change around the world?

Ingrid’s Journey: The Hard Decision to Turn Around and Lessons Learned

agora pulse

Ever hear a personal story that’s so captivating that you want to share it with others? At Agorapulse, we’ve heard some extraordinary stories from people who live life at a deeper, inspirational level. And we want to share them with you.

Film 90

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

UGC, Sponsored Are The Two New Nofollow Link Attributes Introduce By Google

BeingOptimist

Google is one of the top search engines in the world, and it is continuously upgrading the search engine to understand the behaviour of the links. That is why they have recently launched two more nofollow link attributes that is UGC and sponsored.

YouTube Looks to Clarify Verification Process with New Icons and Requirements

Social Media Today

YouTube is looking to clarify how its verification system works, with new processes to better represent official channels

Setting Actionable Facebook ROAS Benchmarks for E-commerce

Ignite Social Media

In experimenting with our own e-commerce platform, we thought long and hard about what these targets should be and how we should determine parameters for spend, optimization, and profit.

Buy 87

Influencer Marketing 201: Working With Influencers

Likeable

So, your brand wants to leverage an influencer. This is exciting! And it’s likely a good idea, considering that the influencer marketing industry is booming and it’s poised to reach between $5 billion and $10 billion by 2022.

2 Million People Said They Would ‘Storm Area 51’?—But Only 150 Showed Up

Forbes Social Media

The event went from a viral hit to an uninspired turnout

Twitter Provides Option to Hide Replies to Users in the US and Japan

Social Media Today

After first launching its test of the option to hide tweet replies back in June, Twitter is now expanding it to more regions

Stop Being Impatient if You Want Digital and Social Marketing Results

Pam Moore

Patience is one of those words that many business and marketing leaders struggle with. It's natural to want results and to want them right now at this very moment. As humans we tend to want what we want when we want it, right?

11 Important Skills for Social Media Managers (Free Resume Template!)

Hootsuite

Social media managers own the skills that brands need in order to succeed on social. With 3.5 billion people using social media —and a million more joining every day—we all know that no marketing strategy can survive without a social component.

Skills 106