Sat.Sep 14, 2019 - Fri.Sep 20, 2019

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What Steps Should I Take When My Instagram Engagement Is Dropping?

SocMed Sean

SocMedSean - Social.Media.Sean. What Steps Should I Take When My Instagram Engagement Is Dropping? Sometimes, Instagram can really set you in a foul mood… If you depend on social media platforms like Instagram as your marketing platform of choice, then you know how critical dropping engagement numbers can be for your brand. It can be frustrating and confusing because you’ve resisted the temptation of shortcuts and spam but still end up on the losing end.

Instagram 210
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How to Inspire More User-Generated Content for Your Brand

agora pulse

User-generated content (UGC) is a game-changer for businesses. It can help you foster stronger relationships with your audience while it simultaneously makes your brand more appealing (and more trusted) by new users discovering you. But is UGC worth all the effort? Consider the following statistics: 84% of consumers trust peer recommendations more than any other sources of advertising.

UGC 89
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What’s your social listening strategy?

Janet Fouts

Let’s face it, most of us make purchase decisions emotionally, rather than logically. However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. For decades brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first.

Strategy 111
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4 Tools to Help Personalize Your Marketing, and Increase Your Sales

Social Media Today

Marketing personalization generates more sales, drives impulse shopping, and builds customer loyalty. Here are some tips and tools to help you maximize your marketing personalization efforts.

Tools 167
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Add a Poll to Facebook Video Ads and Posts

Jon Loomer

Facebook marketers are always looking for ways to create content that people actually want to engage with. Facebook video polls could be a great solution. Let’s take a closer look at an example of a Facebook video poll and how you can set one up yourself… Example of a Video Poll. Here’s an example of a video post that I created on my page that includes a poll within it (click the link to engage with the poll yourself — polls don’t appear in embeds).

Video 167
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Four Public Relations Tips for Business

The Realtime Report

Four Public Relations Tips for Business. Are you an energy company that has seen a dip in customers as of late, or perhaps you’re a business in the midst of trying to grow your customer base and are having a hard time doing so? While there are many factors that contribute to customer growth and retention, a robust public relations team that is making use of offline and online marketing practices is an absolute must.

Tips 155

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LinkedIn Adds New 'Skill Assessments' Option to Beef Up Your LinkedIn Profile

Social Media Today

LinkedIn is rolling out a new tool which will enable users to display their competency in specific work skills, and link to relevant jobs or courses.

Skills 168
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How to Create Custom Metrics in Facebook Ads Reporting

Jon Loomer

Facebook Ads Manager and Ads Reporting have seemingly every metric possible. But sometimes, there’s a custom metric that isn’t there. What do you do? If you’re like most advertisers, you export your stats into a spreadsheet, create a new column, and use formulas to generate this new metric. Thanks to an update to Ads Reporting, this is no longer required.

Metrics 165
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Why Even Smart Marketers and Communications Pros Get Their Customer Journeys Wrong

Meltwater

Businesses are racing to transform their customer experience (CX), with 80% of organizations expecting to compete mainly based on CX this year. This approach is taking hold in direct response to evolving customer… Read More >>>.

Compete 123
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Cool Side Jobs For Extra Cash

The Realtime Report

Cool Side Jobs For Extra Cash. With the current economic status, it seems the job market is running on a dry spell. Even if your current job is paying you well or not, you still need to have another source of income. Ask yourself, what happens if you suddenly lose your job and you can no longer go to work, how long will you survive without actively working?

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Facebook Provides Stats on the Success of its Fundraising Tools in New Update

Social Media Today

Facebook says that, since launching its fundraising tools five years ago, more than $2 billion has been raised for a wide range of causes on its platforms.

Tools 163
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How to Get Verified on Instagram in 3 Simple Steps

Hootsuite

If you want to know how to get verified on Instagram, you’ve come to the right place. In this guide we’ll tell you how to apply for Instagram verification (that’s the easy part) and provide some tips to help you qualify (that’s the hard part). First, the easy part… Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.

Instagram 111
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How Data Can Inform Your Marketing Campaigns: The Lion King Case Study

Meltwater

The global data collected and reported above were obtained within Nov 2018 and Jul 2019 through Meltwater’s Media Intelligence tool.Movie remakes are always a tricky business. The cinematic brilliance that… Read More >>>.

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Trade Show Booth Design Ideas to Boost Your Business

The Realtime Report

Trade Show Booth Design Ideas to Boost Your Business. Want to make your booth stand out at the next trade show? Trade shows are a great way to get brand and product exposure beyond your established audience. But what is good for you is also good for your competitors. With all your competition in one room, it can be difficult knowing how to stand out from the crowd.

Compete 105
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Facebook is Expanding its Playable and AR Ad options Ahead of the Holiday Season

Social Media Today

Facebook is expanding its interactive ad options to provide new ways to brands to engage their potential customers over the coming holiday season.

Facebook 167
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10 Call to action phrase examples that increase clicks and conversions

Sprout Social

Creating social media content is much more than simply writing clever captions to accompany your photos and blog posts. While that’s still important to up your social media engagement , there’s more to it than that when it comes to getting your potential customers to take action. What’s equally important is getting people to click on your links, submit inquiries and ultimately become customers.

Examples 106
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What Does a Like-Less Instagram Mean For Influencer Marketing?

Meltwater

Influencer marketing is a powerful tool for aesthetically focused lifestyle, retail and travel brands in particular – as well as marketers who want to reach engaged audiences through the power… Read More >>>.

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Emotionally Intelligent Negotiation Workshop

Janet Fouts

If you know neither the enemy nor yourself, you will succumb in every battle.” –Sun Tzu. The word negotiation often implies there are a winner and a loser. If we don’t win, then we lose. But why is there a negotiation in the first place? Is the intent to co-create relationships and workable outcomes for all involved? In a perfect world, we can look at negotiations as more than a one-off situation, but a way to build lasting relationships that are for the betterment of all.

Skills 87
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Google Adds New Features for Chrome, Including Improved Tab Management and Color Themes

Social Media Today

Google is rolling out some new updates for Chrome, which will make it easier to manage, and personalize, your Chrome browsing experience.

Google 167
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How to do keyword research for SEO and beyond

Sprout Social

It’s common knowledge that keywords help you find a place in search engine results. But improving search engine visibility isn’t their only purpose. Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. With that said, not every keyword is going to make sense for your business, and not every query related to your niche is actually going to turn out to be a highly searched keyword.

Research 101
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Can AI Save our Oceans? Let's Start with the Data.

Forbes Social Media

Exciting innovations in AI for the ocean's benefit. This series will showcase the power of technology, and AI to restore and regenerate our oceans. When it comes to ocean data, the information is overwhelming, unavailable and always fragmented. Making sense of data is the key to creating solutions.

Data 98
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#281: How to Plan Your First (or Next) Photoshoot

Amy Porterfield

I've never loved having my picture taken. But eventually, I learned to at least get comfortable with it. It's so important that people see the real you. That your audience can connect with you and see you. Plus, you can use professional photos in soooo many places beyond just social media. Today, I'm taking the […]. The post #281: How to Plan Your First (or Next) Photoshoot appeared first on Amy Porterfield | Online Marketing Expert.

How To 95
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Facebook Adds New Video Publishing Tools, Including Live Rehearsals and Watch Party Replays

Social Media Today

Facebook has announced a new set of video creation and distribution tools at the International Broadcasting Convention in Amsterdam

Tools 168
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Positive Signs the M&E Industry Can Handle + Deliver Equality

The Realtime Report

Positive Signs the M&E Industry Can Handle + Deliver Equality. By. Andy Marken. Have you ever wondered how the M&E industry, a business that had such a basic premise (entertain folks, give them a few minutes/hours of escape) has evolved into the point guard for change around the world? We started thinking about the magnitude of the challenges and opportunities the industry faced as we began looking over the program for IBC next month.

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Our Cultural Need To Integrate Local Food Production And Artificial Intelligence

Forbes Social Media

With the rise of AI in farming, how might we better resist industrial farming by taking advantage of new technology and involving cultural notions of consumption of production?

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Setting Actionable Facebook ROAS Benchmarks for E-commerce

Ignite Social Media

In experimenting with our own e-commerce platform, we thought long and hard about what these targets should be and how we should determine parameters for spend, optimization, and profit. From this, we put together a few calculations to help you determine what ROAS benchmarks are best for your company. Disclaimer: this approach assumes you are running Facebook ads driving purchases of specific products and is not entirely applicable if you’re running dynamic ads (though if all your products’ gros

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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YouTube Adds New 'Masthead' Ad Option for TV-Connected Viewers

Social Media Today

YouTube is looking to help advertisers better connect with viewers via their home TV sets with a new Masthead ad placement option.

YouTube 167
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Influencer Marketing 201: Working With Influencers

Likeable

So, your brand wants to leverage an influencer. This is exciting! And it’s likely a good idea, considering that the influencer marketing industry is booming and it’s poised to reach between $5 billion and $10 billion by 2022. Audiences view influencers as both trusted content creators and advertisers, and influencers shape the lives and purchase decisions of their audiences to a degree that traditional marketing never could.

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Move Over Online Dating! Virtual Reality Is The Future Of Finding Love

Forbes Social Media

Technology has revolutionized how we find a partner. Looking to the future, we know that the way people meet, interact, and ultimately fall in love will continue to be redefined by advances in technology.

Meeting 79
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Ingrid’s Journey: The Hard Decision to Turn Around and Lessons Learned

agora pulse

Ever hear a personal story that’s so captivating that you want to share it with others? At Agorapulse, we’ve heard some extraordinary stories from people who live life at a deeper, inspirational level. And we want to share them with you. In this new series, we share the experiences of such people, one narrative at a time. We’ll dig deep into what inspires us about them, how they overcame daunting challenges that threatened to distract them from their focus, and what they’ve learned along their j

Film 69
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Pinterest Announces Lens Updates, Releases New Stats on Visual Search

Social Media Today

Pinterest has announced an upgrade to the capacity of its Lens visual identification process, and new tweaks to the Lens process.

Process 167