June, 2014

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product.

14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant.

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Internet Trends for 2014 Report is a must read

Dave Fleet

Tweet. Every so often you stumble across a report that contains so much insight that it’s futile to try to digest it all in one sitting.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? I used to write here all the time.

Now Might Be the Time to Switch from Internet Explorer

The Social Media Incubator

If you are still using Internet Explorer, you might want to consider replacing it with a better web browser – and soon. There are several reasons why Internet Explorer is a bad choice of web browsers for business. Here are a few: There are endless security issues.

More Trending

The Six Most Irrational Social Media Concerns of Brands

Webbiquity SMM

Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. Reprinted with permission. The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social.

Searching For A Social Media Marketing Agency: A Round Up

Firebelly

Beginning to think about escalating a social media marketing program or beginning a new one? These posts have been written to help you think through whether you need an agency, how to prepare for the search; and how to think through your use case. Best of luck!

Presentation: The Power of Loyalty in Social Media

Dave Fleet

Tweet. This afternoon I was pleased to have the opportunity to present at Sprinklr ‘s Social @ Scale event in Toronto, as part of an impressive lineup of speakers featuring Mitch Joel , Keith McArthur , Di Gallo , Mathieu Legace and Tara Hunt. In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty.

Weekly Roundup: Personal Branding

Waxing UnLyrical

Good morning! I hope everyone had a great week and is ready for the weekend ahead. Image: ryan_rancatore via Flickr, CC 2.0. Establishing a positive impression about yourself and your business can go a long way, especially in the social media world.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Personal or Business, Pictures Can Tell Your Story

The Social Media Incubator

photo: Krista Reynolds, Never Miss a Moment. As a photographer and visionary myself, it’s hard for me to imagine not sharing images. This world that we live in today is so visually based.

20% Of Apps Are Opened Only Once

The Realtime Report

So your brand has created a useful, engaging app for consumers, and seen a significant number of downloads. That’s great — except you don’t know how often consumers are actually using the app.

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The Worst Social Media Business Blunders

Webbiquity SMM

Guest post by Larry Alton. Businesses and celebrities are supposed to be professional, so why are there constantly mistakes being made, sometimes by even the largest of companies? Well, the answer is because there’s a human behind those Facebook post and endless tweets.

How to Prepare For A Search For A Social Media Marketing Agency

Firebelly

Questions To Guide You As You Start Thinking Social Did your VP of Marketing just walk in to your office and say “social media. we need it. make it happen. now”?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Start the Day

Direct Marketing Observations

I haven’t been posting much, for that I blame it on client work. With that being said, I stumbled on this and thought I would share. It comes from a site called Funders and Founders. Good stuff! Work Life #worklife work life balance

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How NOT to Run Your Social Media

Waxing UnLyrical

Guest Post by Josh Lyon. Social media is a great tool for engaging with consumers. It’s personable, it’s instant, and it’s highly visible. For the most part, brands use it well.

Internet Trends for 2014 Report is a must read

Dave Fleet

Every so often you stumble across a report that contains so much insight that it’s futile to try to digest it all in one sitting.

Trends 247

Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

5-Step Process For Finding Your Perfect Content Marketing Partners

Convince & Convert

Are you pulling your hair out trying to market your content on your own? It’s quite a big undertaking – that’s why you shouldn’t do it. Whoa now… I didn’t mean you should give up on marketing your business online. What I mean is you should never work by yourself.

Seeking Savvy Social Media Manager For Owned Media Team

Firebelly

Social Media Manager (Owned) and The Overall Firebelly Environment As a Social Media Manager at Firebelly, you’ll look at things differently. They will appear different to you. Innovative thinking and energy will be a part of your approach.

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Take Advantage of Additional Google News Opportunities for Publishers

Adam Sherk

Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results.

Monday Roundup: Conversations

Waxing UnLyrical

“Conversation.” ” It’s one of the great clichés of our field. But it’s become a cliché precisely because of how important it is. Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Choose (and Use) the Best Tools for Your Business

Kikolani

I must confess – I am a tool junkie. Apps, services, platforms – I like them all. I love trying out various analytics tools, SEO tools , social media tools, and so forth. Tools have the power to either make your life simpler, or more complicated, depending on what you choose.

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Social Media News Ticker: Crowdfunding Coming To YouTube Soon

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and YouTube: Facebook.

How to Choose the Right Social Channels to Reach Your Customers

Convince & Convert

The socialsphere continues to expand with new channels or new and improved features launching nearly every day. Twitter, Facebook, Instagram, YouTube, Google+… the list goes on.

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How To Determine Your Use Case To Work With Your Future Social Media Marketing Agency

Firebelly

Or Mix Cases Are More Common Than You Think So you’ve done some introspection and you’ve decided that you might want to work with a social media marketing agency. Before you rush off to talk to a few firms (or don’t), think about what it is you’d like to get done.

Appalling: US Patent US8515941 B1: System for Generating Search Engine Spam

Bill Hartzer

US Patent US8515941 B1 granted Aug 20, 2013, is titled “System for unique automated website generation, hosting, and search engine optimization” And their websites still rank well in Google despite Google Panda 4.0.

Monday Roundup: Support

Waxing UnLyrical

Whether it’s tech, financial, personal, or client-related, all small business owners need support from time to time.

Facebook’s Grand Experiment #Fail or….?

Janet Fouts

First a little backstory on this in case you’ve had your head in the sand for a week or so.

Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 255 million monthly active users. via VentureBeat. Qzone: 599 million monthly active users. via TechCrunch.

How I Became the Person Most Mentioned by Digital Marketers on Twitter

Convince & Convert

A quick parenting tip: If you want your pre-teen and teen kids to listen to you (at least temporarily) beat out Pharrell and Jimmy Fallon on an Internet list.

Marketing Is What Happens In The Market…(Not What Happens In Your Marketing Department)

Firebelly

What’s going on in your marketing department doesn’t actually matter Despite your natural inclinations to focus on what you can see, what’s happening right in front of you, in your office, is irrelevant if you aren’t seeing what’s happening in the real world market. What really matters is what’s going on with customers, advocates, influencers, Blog Social Media Marketing