June, 2014

Debunking the myths of social media

Sherrilynne Starkie

There is certainly no shortage of information about social media use readily available online. Likewise, opinions on social media trends flow freely through new sites, blogs and just about anyone who is selling social media services.

14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant.

B2B 282

Internet Trends for 2014 Report is a must read

Dave Fleet

Tweet. Every so often you stumble across a report that contains so much insight that it’s futile to try to digest it all in one sitting.

Trends 397

How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? I used to write here all the time.

More Trending

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product.

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom.

Now Might Be the Time to Switch from Internet Explorer

The Social Media Incubator

If you are still using Internet Explorer, you might want to consider replacing it with a better web browser – and soon. There are several reasons why Internet Explorer is a bad choice of web browsers for business. Here are a few: There are endless security issues.

Presentation: The Power of Loyalty in Social Media

Dave Fleet

Tweet. This afternoon I was pleased to have the opportunity to present at Sprinklr ‘s Social @ Scale event in Toronto, as part of an impressive lineup of speakers featuring Mitch Joel , Keith McArthur , Di Gallo , Mathieu Legace and Tara Hunt. In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Weekly Roundup: Personal Branding

Waxing UnLyrical

Good morning! I hope everyone had a great week and is ready for the weekend ahead. Image: ryan_rancatore via Flickr, CC 2.0. Establishing a positive impression about yourself and your business can go a long way, especially in the social media world.

Brands 236

20% Of Apps Are Opened Only Once

The Realtime Report

So your brand has created a useful, engaging app for consumers, and seen a significant number of downloads. That’s great — except you don’t know how often consumers are actually using the app.

Tumblr 190

Win tix to NAC Orchestra Casual Fridays

Sherrilynne Starkie

I’ve got two tickets to the last NAC Orchestra Casual Friday of the season, taking place June 6, 2014. A Postcard from the New World, features violinist Leila Josefowicz. features in thi s Stravinsky ‘s Baroque-inspired concerto. Then, in a truly ingenious musical postcard that sends his “greetings from the New World”, Dvor?ák’s ák’s famous Ninth Symphony is a masterpiece of melodies and unforgettable themes composed in 1893 during his sojourn in America.

Sample 310

The Six Most Irrational Social Media Concerns of Brands

Webbiquity SMM

Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. Reprinted with permission. The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Personal or Business, Pictures Can Tell Your Story

The Social Media Incubator

photo: Krista Reynolds, Never Miss a Moment. As a photographer and visionary myself, it’s hard for me to imagine not sharing images. This world that we live in today is so visually based.

ECIS2014 – New Views on Social Networks

Mindjumpers

Our industrial PhD Christopher Zimmerman has been attending this year’s European Conference of Information Systems (#ECIS2014) in search of freshly revealed research on social media, and in particular contributions to the emerging field of social business intelligence.

How NOT to Run Your Social Media

Waxing UnLyrical

Guest Post by Josh Lyon. Social media is a great tool for engaging with consumers. It’s personable, it’s instant, and it’s highly visible. For the most part, brands use it well.

Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Start the Day

Direct Marketing Observations

I haven’t been posting much, for that I blame it on client work. With that being said, I stumbled on this and thought I would share. It comes from a site called Funders and Founders. Good stuff! Work Life #worklife work life balance

How To 184

The Worst Social Media Business Blunders

Webbiquity SMM

Guest post by Larry Alton. Businesses and celebrities are supposed to be professional, so why are there constantly mistakes being made, sometimes by even the largest of companies? Well, the answer is because there’s a human behind those Facebook post and endless tweets.

Cool Social Tools: UnscriptiD

SocialFish

This series of posts is for software and app and tech vendors who have new tools they’d like you to know about. Startups are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms. ————-. UnscriptiD May Change The Way You Think Of Donations Forever. .

Tools 261

Internet Trends for 2014 Report is a must read

Dave Fleet

Every so often you stumble across a report that contains so much insight that it’s futile to try to digest it all in one sitting.

Trends 247

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Monday Roundup: Conversations

Waxing UnLyrical

“Conversation.” ” It’s one of the great clichés of our field. But it’s become a cliché precisely because of how important it is. Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty.

Social Media News Ticker: Crowdfunding Coming To YouTube Soon

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and YouTube: Facebook.

5-Step Process For Finding Your Perfect Content Marketing Partners

Convince & Convert

Are you pulling your hair out trying to market your content on your own? It’s quite a big undertaking – that’s why you shouldn’t do it. Whoa now… I didn’t mean you should give up on marketing your business online. What I mean is you should never work by yourself.

Take Advantage of Additional Google News Opportunities for Publishers

Adam Sherk

Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results.

[Cool Infographic Friday] How to Engage Millennials and Boomers

SocialFish

Avectra has a new(?) infographic out about Millennials and Boomers. See the whole infographic here.

How to Choose (and Use) the Best Tools for Your Business

Kikolani

I must confess – I am a tool junkie. Apps, services, platforms – I like them all. I love trying out various analytics tools, SEO tools , social media tools, and so forth. Tools have the power to either make your life simpler, or more complicated, depending on what you choose.

Tools 167

Monday Roundup: Support

Waxing UnLyrical

Whether it’s tech, financial, personal, or client-related, all small business owners need support from time to time.

Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 255 million monthly active users. via VentureBeat. Qzone: 599 million monthly active users. via TechCrunch.