November, 2012

How LinkedIn Endorsements Can Work for Your Small Business

Techipedia: Tamar Weinberg

This is a guest post by Sarah Levy. If you’re not already familiar with and using LinkedIn, you’re missing out on a great [small] business tool.

[Comic] Social Media Security Fail

SocMed Sean

Ever had this happen to you? You check your email and notice that you’re receiving all kinds of strange messages from your friends on Facebook? The first thought is “oh no…my Facebook account has been hacked!” ” But often, the reality is even more simple than that.

Trending Sources

PeopleBrowsr v. Twitter: The Arguments On Each Side — And What’s At Stake

The Realtime Report

Yesterday, a San Francisco court gave PeopleBrowsr, an provider of Twitter analytics services, a temporary restraining order against Twitter. The court ruling forces Twitter to maintains PeopleBrowsr’s full access to Twitter’s firehose of data.

The Importance of Content Marketing When Building SEO Strategies [Infographic]

Mindjumpers

Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

What Do Your Social Media Updates Say About You?

SocMed Sean

One of my favorite social media myths is that it’s easy. To engage in social correctly, so few understand the time, effort, budget and commitment that it takes.

54% of Top 100 Brands Use Instagram

The Realtime Report

Instagram adoption growth is outpacing that of other social networks among the world’s top 100 brands, according to a new report by Simply Measured.

Put Content Marketing at the Heart of Your Brand Strategy

Mindjumpers

With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in.

Bookmark: The Ultimate Social Media Image Size Guide

SocialFish

This is it; what you have been waiting for. Bookmark this page, and send lots of thanks and good vibes over to Dan Wilkerson and Luna Metrics for this: The Ultimate Complete Final Social Media Sizing Cheat Sheet. Also check over there for updates!).

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Use Powerful Content to Snare New Customers

Idaconcpts

Great content is an asset to any website. However do you really understand how to best use content to attract customers? I know how hard it can be to earn money online no matter how much time and effort you put into creating fantastic websites. Strategic Thinking.

How Facebook Could Become Irrelevant

Waxing UnLyrical

After surpassing 1 billion users this past month, Facebook has become an institution that appears to have some staying power. But there is a lingering issue that threatens Facebook’s dominance even more than advertising revenue and stockholder discontent.

The Ultimate Guide to Search Retargeting

Techipedia: Tamar Weinberg

This is a guest post by Ben Plomion, Director, Marketing & Partnerships at Chango. To most marketers, the term “retargeting” means “Site Retargeting,” the practice of placing display ads in front of people who have previously visited a website.

How To Go Viral Gangnam Style: Great Content, Great Marketing, Or Both?

The Realtime Report

South Korean rapper Psy’s music video Gangnam Style became a viral phenomenon across the globe, racking up video views and spurring remakes, parodies and dance performances worldwide. The video debuted on July 15, 2012.

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A World Gone Social

Learn how companies must adapt to survive.

Content Marketing: Hunting The Visual Gold [Infographic]

Mindjumpers

Amplifying your copy with high quality visuals creates great, engaging content. This is a truth most marketers have already realised. But how should you balance copy vs. visual and how should you define and create this high quality visual ?

Social CRM Fuels Engagement and Growth [Infographic]

SocialFish

Industry Insider Useful Data

U.S. Election 2012 & Social Media: 5 Must-Reads

Firebelly

Election Day in the U.S. is November 6th. Take a look at how social media has influenced campaigns in today’s must-reads. 8 Big Social Media Takeaways from the 2012 Election Campaign.

Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor

Adam Sherk

This is a guest post from Wendy Dulaney, co-founder of Easy.PR. Wendy has been doing some interesting work for start-ups, targeting small audiences to achieve specific goals during critical stages of their growth. I asked her to share some examples and tips here. – Adam.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. Business and consumer brands have traditionally approached marketing from two totally different vantage points.

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Survey: 60% of Physicians Believe Social Media “Improves the Care They Deliver”

The Realtime Report

Many physicians are making use of social media – as a way to manage new information, discuss the latest journal articles or research, and to help provide quality care.

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How to Meet Your Consumers’ Social Media Expectations

Mindjumpers

Already on Facebook, Twitter and Pinterest? Then you have taken the first baby steps to understanding what your consumers expect. The crucial part of being commercially successful on social networks, however, isn’t just to have a profile or account. Obviously.

How to Utilize Technology to Become a People Person

Unspoken

“People person” is a phrase that will go down in history as one of the most overused by job-seekers. Most people can say that they have used the term when being interviewed for a new job. I know I have. But what does it really mean in today’s world, when we have been overwhelmed with technology and essentially encouraged to disconnect from face to face contact with others? There are a couple of answers to this question.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Pioneers of Digital: How to be Part of the Next Generation of Internet Entrepreneurs

Techipedia: Tamar Weinberg

This is a guest post by Mel Carson. When I was asked by Professor Paul Springer to co-author Pioneers of Digital , I seriously wondered how on earth we’d whittle down our long list of ground-breaking candidates into the final twenty we ended up choosing.

An Ode to Blog Comment Spam

Adam Sherk

Ever notice how the most flattering blog comments are actually the spam comments? This always makes me smile, so I thought I’d share a handful of them here. It would be a shame for so much unbridled positivity to never make its way into the world.

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

Posted in behavioral targeting Personalization. What does personalization really mean? You’ll be forgiven if you have absolutely no idea.

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

We recently ran a post covering the Facebook-powered sock insurance program from Betabrand, maker of geek chic such as the Executive Pinstripe Hoodie and the Nauseating Holiday Pants.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

What Does 2013 Hold for Social Media?

Mindjumpers

We are soon entering a new year, and it is therefore time to make an overview of how the digital landscape has evolved during the past year.

4 Tools to Streamline Your Social Media Outreach

Idaconcpts

Whether you’re promoting a product, a service, or just trying to expand the audience for a post on your blog, social media has grown into a digitized word-of-mouth marketing platform that, when used correctly, can outcompete a billboard or an ad on television.

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How to Leverage Social Media for Successful Marketing and Membership Recruitment

SocialFish

Here are the slides for a webinar I’m conducting today for Springer ; where I’ll be talking to 100 scientific and heathcare societies about their social media marketing efforts.

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Public Relations: It’s Called A ‘Profession’ For A Reason

Waxing UnLyrical

I’ve been dealing with a situation for the past few weeks involving a student who thought she wanted to “ ‘be’ in public relations.”. That is, until she found out that she was expected to actually do something besides sit at her desk or go to parties. To quote my hero, Homer Simpson, “D-Oh!”.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.