April, 2013

15 top tips for a successful PR career

Dave Fleet

Tweet. One of the things I enjoy most nowadays is having the opportunity to speak to the future leaders of the PR profession when they’re starting out. One of the questions I often get asked is “what tips would you offer to get ahead in this field?” ” Now that spring has sprung (at least, it’s trying to) and students are turning their minds to life after school, I thought it might be timely to offer some of that advice up here.

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Advice for new PR grads

Sherrilynne Starkie

PR, communications and marketing graduates are pounding the pavement trying to land their first jobs. The problem is that competition for entry-level positions has never been tougher. Actually, the job market is so tight that most of last year’s graduates have yet to land an appropriate full-time job. Graduate Commencement 2010 (Photo credit: University of Denver).

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The Ugly Side of Social Media Sharing

Waxing UnLyrical

Guest post by Jenelle Conner. I am a social media advocate. It’s where I work. I love the collaborative energy, thoughts and community. But I hate the ugly side of social media sharing; especially when kids are involved.

SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. This topic has been in the news recently with Google first issuing a reminder that any links within sponsored content should not pass PageRank.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Millennials: The Digital Natives That Are Always ‘On’ Social Media

Firebelly

There seems to be a lot of talk about the oddities of Generation Y, or the Millennials, but what really makes this generation stand out? The millennial generation is full of technology driven, social media fanatics. Millennials were born between the early 80’s to the mid 90’s, currently being between ages 18-29, making me part of the generation. Mobile devices have created an environment where Millennials are almost always on.

The Way Social Media Used To Be

Direct Marketing Observations

From the cartoonery of John Atkinson and WrongHands we give you… Vintage social networking. Social Networking Social Networks social media

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Viral video: Jim Carrey’s take on gun control

Sherrilynne Starkie

Canadian comedic actor Jim Carrey has taken aim at America’s gun laws and the late Charleton Heston , former National Rifle Association (NRA) president with a satirical Internet video, “ Cold Dead Hands’. Done in the style of classic country western variety show “Hee Haw!”, the video features Carrey as the lead singer with Lonesome Earl and The Clutterbusters, a country band. The song mocks Heston, insinuating his love of guns was fuelled by the need to compensate for his sexual inadequacy.

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On The Death Of Google Reader

Waxing UnLyrical

Google recently announced it is killing off several of its services, which it does from time to time. Really, that’s what any good company does; cut the dead weight. Usually these announcements include a bit of “Awww, that’s too bad” and we move on with our day. This time though, Google cut services for a tool that isn’t just “popular.” ” Google Reader is the bedrock for how many people collect information on the Internet.

SEO Tips for Infinite Scrolling

Adam Sherk

Infinite scrolling has been growing in popularity with various forms being utilized on a variety of sites. While there are pros and cons from both a technical and usability perspective, and it hasn’t worked for everyone , in the right situation it can be a good fit. Social sites use infinite scrolling as a way to offer a never-ending stream of new content, and it has appeal for sites that want to offer a seamless browsing experience for large groups of items.

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For Social Success: Think As A Media Company

Mindjumpers

A lot of brands know that they need to create conversations with their audience, but don’t know which conversations. The consumer journey is more fragmented than ever, and multiple topics are influencing the consumer. Relevance is thus key to break through the increasing consumption of content. Brands need to “think as a media company” and improve their editorial skills in order to create shareworthy stories that are valuable for the community members. Create Conversational Touch Points.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

My Search For An iPhone Alternative

Jason Yormark

About 6 years ago when I was still at Microsoft, I made the jump from whatever Microsoft friendly phone I was using at the time to the iPhone. I was insanely jealous of my Apple fanboy co-worker and his. Let’s be honest, the iPhone was a game changer, and me being the gadget freak, I needed to have one. Especially after playing around with it. For the past 6 years I’ve been an iPhone user and never thought twice about anything else.

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15 top tips for a successful PR career

Dave Fleet

One of the things I enjoy most nowadays is having the opportunity to speak to the future leaders of the PR profession when they’re starting out. One of the questions I often get asked is “what tips would you offer to get ahead in this field?” ” Now that spring has sprung (at least, it’s trying to) and students are turning their minds to life after school, I thought it might be timely to offer some of that advice up here.

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Social media and Montreal’s student protests

Sherrilynne Starkie

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. Literally. Montreal Student Protest Berri Hill (Photo credit: xddorox).

How the Internet and Telecommuting Saved My Life

Waxing UnLyrical

The ability to interact online, as a tangible way of pursuing an education and a career, changed my life. I know that sounds overly dramatic, but it is the honest truth. When I started my first job at 17, remote work was unheard of. Of course, at that point in my life (about to finish high school, no kids, no real responsibility other than work), spending eight-to-10 hours at work did not have a huge impact on my life.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Most Important Component Of Social Media Program Success: Executive Buy-In

Firebelly

Regardless of the size of your company, the most important component of your social media program is executive buy-in. It doesn’t matter if you work for a Fortune 100 company or a small business. I’ve talked to marketers in both those groups (and let me tell you size is no indication of smarts or sophistication) and I’m amazed at how many people think they can plan a successful social media program without executive buy-in.

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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. Then building relationships with those users over time and coming up with ideas for outreach, content development and promotion. But the same general approach applies to any industry.

Who’s Afraid of the Big Bad Yelp?

Navolutions

If I had a dime for every time a business owner tore into Yelp, I’d already be retired. It turns out that the internet’s most popular business review site, at over 100 million registered users, still isn’t popular with everyone. Many business owners, users, and bipeds in general tend to hate Yelp’s lack of transparency, aggressive sales staff, and the amount of power that they give to relatively anonymous users.

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Thoughts on Boston

Dave Fleet

I don’t know what I’m going to write here today; I just know that I need to write something – to get it out of my head – after the horror of yesterday. Close to home. Explosion at the Boston Marathon. Like many people around the world, I stood glued to reports of the terrible bombings in Boston yesterday. I saw the early reports emerge on Twitter, and soon enough there was almost nothing else in my feeds.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Ottawa Skyhawks turn PR blunder around

Sherrilynne Starkie

Bytown Sports And Entertainment, the company behind Ottawa’s new NBL franchise, is proof that there is no such thing as bad publicity. The company has just announced that the new basketball team will be called the Ottawa Skyhawks. The announcement comes just a few short weeks after the original name, the Tomahawks, was pulled the day after it was launched due to a social media backlash about name being insulting to First Nations culture.

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5 Ways Social Media is Used to Mislead or Misinform

Waxing UnLyrical

I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. The time we have spent together has been great. I love the way you are able to communicate so quickly, so fluidly, so… seamlessly. And I wouldn’t trade the time we’ve had together for the world. Oh, and we’re not breaking up. I’m not ready to leave you. But I have noticed that our relationship has begun to change.

Has Social Media Changed The College Experience For The Better?

Firebelly

I stumbled across a blog post a few weeks ago about how social media was ruining the traditional college experience. To me this seemed like a bold statement and more a matter of opinion. A large percentage of millennials are in college or heading to college this fall – it is interesting to think about how the generation with the highest social media consumption is experiencing college differently. The integration of social media is inevitable and offers some enhancement to the experience.

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The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

Posted in Innovation Interactive Marketing Strategy. Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. So what does a CDO do? The role of the CDO in the enterprise has gotten a great deal of attention in recent months. Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Social Networking to Advance Your Career

Janet Fouts

Silicon Valley Tech Women held a panel at the shiny new SalesForce offices in downtown San Francisco entitled Leveraging Social Networking to Advance Your Career. See the photos from DJ Cline here. I moderated this panel of tech rockstars. LaSandra Brill Sr. Global Social Media Marketing, Cisco Systems. Marilyn Lin Director, Product Intelligence & Enablement, Salesforce.com. Erica Lockheimer Sr. Engineering Manager, LinkedIn.

Facebook Contextual Ads Insensitive to Boston Tragedy

Socialized

News and commentary about yesterday''s tragic events in Boston are dominating my feed on Facebook, but there, in the middle of it all, I was appalled to see a pathetic, contextual ad for the Zoosk dating site, with a montage of all the smiling hotties that were dying to meet

5 Tips for the New Facebook Timeline for Personal Profiles

Kikolani

Facebook is beginning to roll out the new timeline design for personal profiles for more users. If you haven’t looked at your profile yet, you should go check it out now. It may look similar to this. Basically, your updates, updates posted to your wall by others, and updates you are tagged in show up on the right column. All of the stuff that was previously beneath your timeline cover photo (about, friends, photos, places, notes, etc.) are in the left column.

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20 Tools to Grow Your Business, Efficiency and Productivity

Waxing UnLyrical

A couple of years ago, I wrote a post on the five productivity tools I found myself using frequently. Since times change, and apps/platforms come and go, I thought I’d take a fresh look at how my daily toolkit has changed, and share that with you. Image: gothick_matt via Flickr, CC 2.0. Note that I use Gmail almost exclusively, so if that’s you, you’re in luck. If not, well, you’ll have to see if they work for your particular set up.

Facebook Graph Search Optimization: 5 Must-Reads

Firebelly

What should you do to optimize your Facebook page for Graph Search ? Find out in these 5 must-reads. What Facebook Graph Search Means for Your Business. By Kelly Jo Horton Graph search is Facebook’s social solution for connected search. It is a search algorithm that delivers results based on connecting the dots in the mountains of data Facebook has collected from its billion users. Results are served up based on relevancy and relationship rather than keywords.

6 Things to Keep in Mind When Replatforming

Buzz Marketing for Technology

Posted in Business Intelligence Testing. As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. When constant upgrades and revamps become daily tasks, or the functionality just isn’t meeting your growth demands, it might be a sign that it’s time to replatform—or migrate your site to a more stable, streamlined infrastructure.

Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy.

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Behind the Scenes of Valuable Content

Mindjumpers

Creating content is not something new, we have been doing this for ages. But the way marketers understand content has been changing. Because of the development of social technology has the emphasis on human social behavior on digital platforms increased. Human behavior. This means that our everyday social behavior has moved to a digital space. We are now nursing personal relations online, sharing our thoughts, and getting advises on all kinds of topics.

How to Contact Facebook, LinkedIn, Twitter, and Other Social Networks

Kikolani

Do you have a burning question you want to ask the support team at a popular social network, but you gave up because you couldn’t find the actual contact form through the endless maze of self-serve support documentation? If so, then you’re in the right place. The following are links to the contact information for Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest, StumbleUpon, and Reddit. How to Contact Facebook Support.

Things I Learned From Erin Feldman

Waxing UnLyrical

Regular readers of Waxing Unlyrical probably are familiar with Erin Feldman, the talented eclectic responsible for WUL’s Sarah and Sheldon illustrations. That’s how I was acquainted with her. Image: crimfants via Flickr, CC 2.0. What you may not know is that Erin is a writer by trade, and her business has grown to the point that she isn’t going to be contributing new S&S posts for the foreseeable future.