July, 2012

Social Media is Going Corporate [Infographic]

Puzzle Marketer

The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media.

Is Your Social Media Strategy Truly Agile?

SocMed Sean

Hang around any medium or large business for a while and you’ll start hearing many of the same corporate buzzwords. Phrases like: Ping me if you need me! Let’s figure out how to be more collaborative ! How can we be more innovative ?

Trending Sources

How to Create Content for Your Site that Your Readers Will Love

Techipedia: Tamar Weinberg

This is a guest post by Miranda Marquit. . With the changes that Google is making, content – quality content – is more important than ever. But you shouldn’t want better content just for the sake of Google.

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Facebook Customer Satisfaction Score Hits Record Low

The Realtime Report

Users are not happy with Facebook, according to a survey released today by the American Customer Satisfaction Index (ACSI). But Google+, a newcomer to the survey, tied for the highest score in the Social Media category.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

25 Social Media Pet Peeves – How Many Are You Doing?

SocMed Sean

A while back, I asked a fairly straight-forward question on my Facebook page : What is your social media pet peeve? Mine is people who just post quotes all day long, thinking they are being inspirational. What’s yours?

How To Improve Visibility, Communication & Accountability of Social Media Within Your Company

Justin Levy

Do you want to improve visibility, communication and accountability of social media within your company? It’s as simple as sending a project dashboard on a regular basis to a broader team. Really. That’s the magic pill. It seems so simple yet not enough of us do it.

Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

The Realtime Report

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2.

Why are CEOs Afraid of Going Social?

SocialFish

The blogosphere is abuzz with the results of a new CEO.com survey which looked for social media accounts for all of the CEOs of the Fortune 500, and found that 70% of CEOs are not using social media.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to use Social Media for Employer Branding and Recruitment

Mindjumpers

Tweet. Written by Sophia Kenvold who works as Consultant & Project Manager at Mindjumpers. Strategic HR entails attracting, developing and retaining high-performing candidates to your company.

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Multitasking Puts Your Brain on Information Overload [Infographic]

Puzzle Marketer

If you’re looking to be more productive then it’s helpful to understand exactly how multitasking affects your brain. According to a recent infographic by OnlineUniversities.com , your brain “wasn’t designed to handle the amount information they’re currently processing.”

Can Publicly-Traded Social Media Companies Survive?

SocMed Sean

Working for any publicly-traded is a unique experience. During my career , I have worked for a couple of big Fortune 500 telecom companies and the challenge was always working to balance the wants and needs of the customer with the wants and needs of the shareholders.

2012 AllFacebook Marketing Conference: 5 Must-Reads

Firebelly

The Firebelly crew is back in the office today after spending last week in San Francisco for the AllFacebook Marketing Conference. Here are 5 must-reads by AllFacebook’s Justin Lafferty that came out of the conference sessions.

A World Gone Social

Learn how companies must adapt to survive.

Augmented Reality: Budweiser Uses Blippar To Power Campaign Designed To Generate “Smiles”

The Realtime Report

Blippar, the UK-based augmented reality app that lets you overlay digital information on real-world images, is coming to the U.S. market, and Budweiser is one of the first brands to take advantage of it.

Revisiting My 3 Words for 2012

Justin Levy

Welcome to July. We are now 50% of the way through putting 2012 in the history books. Have you taken time to review your personal and professional goals? For the past few weeks my team has been busy putting together our plans for the 2nd half of 2012 and sharing them with various teams.

Top Tips on Writing Great Content

Idaconcpts

Long gone is the time when online content meant a piece of writing crammed full of keywords that didn’t make a lot of sense and generally lacked substance and meaning. Today we have the power to write articles that allow us to show off a bit of our creative flair and passion for writing.

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Social Media Takes Gold at the London 2012 Olympics

Puzzle Marketer

For the London 2012 Olympics, the organizers and the International Olympic Committee (IOC) has recognized that people want to receive their event news in different ways. They have therefore responded by embracing and focusing on social media, in addition to more traditional media such as print and television. This is a change from even the last Olympics four years ago as Twitter was banned in China during the Beijing 2008 Olympic Games and there was no official Facebook integration.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Comic: The ‘Always On’ Nature Of Mobile And Social Media

SocMed Sean

Social and mobile…they go together like peanut butter and jelly. But, like anything else, too much of a good thing can be bad for you. The fact that our mobile devices are so portable means they go everywhere with us.

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Major Social Media Acquisitions: 3 Must-Reads

Firebelly

Big companies have been acquiring social media startups a lot lately. Here are 3 must-reads on some of the larger acquisitions and, more importantly, why these companies feel the need to become more social. Salesforce Buys Buddy Media To Ride Social Media Marketing Wave.

54% of Chinese Internet Users Will Buy a Brand Their Friends “Like” or Follow on Social Networks

The Realtime Report

The majority of internet users in China would buy a brand because a friend “liked” or followed that brand on a social network, according to March research by Ipsos.

Do’s and Don’ts for Community Management [Infographic]

Mindjumpers

Tweet It is always important to draw up guidelines for how to manage your social media channels – both for the everyday community management and if your brand changes community manager.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Google+ for Nonprofits

SocialFish

Don’t miss the second webinar in the Think Tank Summer Series this Thursday at 12 noon ET ! Miss the first one on Pinterest ? Never fear, all webinars in this series are being recorded, and no matter when you register for the series, you’ll get access to all five.). REGISTER HERE !

The Importance of Search Engine Optimization

Jason Yormark

The following is a guest post from Matt Davidson, an extremely talented search marketer. In an effort to bring more content and digital marketing expertise to my blog, I’ve brought Matt on to periodically contribute here. More information about Matt can be found below. I’m a very analytical person. I like to use logic and numbers in any decision that I make. After all, when in doubt numbers can always paint an accurate picture, right?

Scaling Social Media by Changing Your Mindset

Justin Levy

With the emergence of companies moving towards becoming a social business , scaling social media within the business becomes even more important.

Ask Fans to Unlike Your Facebook Page

Firebelly

Ask for unlikes? I thought we wanted likes. At the AllFacebook Conference, one of the panelist suggested asking fans to unlike your Page. You could hear a few gasps around the room, but it actually makes a lot of sense when you think about.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How Time Magazine Gained 1.2 Million Google+ Followers

The Realtime Report

Time magazine has become one of the most popular news brands on Google+, with over 1.2 million users adding Time to their circles on the social network. Cathy Sharick, managing editor of Time.com, shared some tips for achieving success on Google+, as reported by Journalism.co.uk.

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The Impact of Mobile Web Usage [Infographic]

Mindjumpers

Tweet People walk around with small computers in their pockets. Smartphones let us share real time events and connect with each other anywhere, anytime. As we have written in a previous post about social media mobile usage , more than half of all Facebook users are mobile.

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FoxNews.com Has Highest Customer Satisfaction Rating Among News Sites – By Far

Adam Sherk

Which news site has the highest customer satisfaction rating? FoxNews.com – by far. Who fared the worst? HuffingtonPost.com. These are the findings of the annual ForeSee American Customer Satisfaction Index (ACSI) E-Business Report that was released today.

Sites 72

11 Effective Twitter Strategies for Brands

Pamorama

Brands are missing out on big opportunities to engage with consumers on Twitter by tweeting at the wrong time or in the wrong way, according to an interesting study from Buddy Media. The report, Strategies for Effective Tweeting: A Statistical Review, found that many brands aren’t using Twitter effectively and outlines the top strategies for engaging with consumers. Buddy Media [.]. Branding Infographics Marketing Social Media Statistics Strategy Twitter engagement Social media marketing

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.