July, 2012

Hands free Facebook

Sherrilynne Starkie

Good new for Android users! Now you can use voice commands to use Facebook thanks to a new app, Friends Aloud , created by VoiZapp Inc. It lets users access, listen to, and post status updates and comments – all by voice. Some voice command features include: •hearing the latest Facebook newsfeed posts and comments read out. dictating status updates, comments, and “like” friends’ posts.

25 Social Media Pet Peeves – How Many Are You Doing?

SocMed Sean

A while back, I asked a fairly straight-forward question on my Facebook page : What is your social media pet peeve? Mine is people who just post quotes all day long, thinking they are being inspirational. What’s yours? The number and variety of responses I got was amazing, so I thought I’d digest them into categories. The value, here, is to help each of us understand what irritates other people in the realm of social media.

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How to Boost Your Number of Followers on Instagram


Tweet ??The The diligent reader of the Mindjumpers blog will have noticed that visual communication is a much-discussed topic here on the blog: Instagram , video sharing apps , visual storytelling and much more. The reason why we post so much about this subject is that we think brands should highly prioritise this way of creating user engagement in their social media strategies in order to build a strong brand identity.

Ask Fans to Unlike Your Facebook Page


Ask for unlikes? I thought we wanted likes. At the AllFacebook Conference, one of the panelist suggested asking fans to unlike your Page. You could hear a few gasps around the room, but it actually makes a lot of sense when you think about. Let’s say you neglected advice about giving away an iPad to grow your community. Now you have a couple thousand fans – big deal. That number does not represent your real target audience or the quality fans you want.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The Importance of Search Engine Optimization

Jason Yormark

The following is a guest post from Matt Davidson, an extremely talented search marketer. In an effort to bring more content and digital marketing expertise to my blog, I’ve brought Matt on to periodically contribute here. More information about Matt can be found below. I’m a very analytical person. I like to use logic and numbers in any decision that I make. After all, when in doubt numbers can always paint an accurate picture, right?

Reviving the Customer Experience – One Food Truck at a Time: Part 1

Waxing UnLyrical

What do you get when you combine a U.S. Army Veteran, a Yale graduate, an investor, an entrepreneur and a gourmet food truck pioneer? The answer: Jeff Kelley. No, he isn’t five different people, he is just one person, and one extremely interesting person at that. I first met Jeff Kelley at UnCurbed DC, “a traveling restaurant that brings the enjoyment of the food truck experience off the curb and into various vacant spaces.”.

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More Trending

Is Your Social Media Strategy Truly Agile?

SocMed Sean

Hang around any medium or large business for a while and you’ll start hearing many of the same corporate buzzwords. Phrases like: Ping me if you need me! Let’s figure out how to be more collaborative ! How can we be more innovative ? Are their opportunities for synergy between these projects? Can we put together a cross-functional team? All phrases based on buzzwords that often are nebulous in their meanings, which means they’re difficult to measure.

How to Create Sharable and Engaging Wall Photos on Facebook


Tweet Written by Christina Bruun who works as Social Designer at Mindjumpers. Facebook is constantly updating their settings and lately they have started focusing more and more on visual content. The latest update was in the beginning of June, where they among other things made wall photos larger in the News Feed. This of course means that you will have to higher the quality of your posts to avoid that users hide or unlike your page.

Curation is Not Aggregation


Curation is the big new buzzword this year in social media circles — collecting information in a strategic amassing of selected information that’s presented in a new way to draw out the subtleties and patterns that might not otherwise be noticed when looking at the group in toto. Curation is an art form into itself. While it’s not as pure and noble as content creation, it’s more than aggregation. Much more. Are you a curator or an aggregator?

Social + Charity Done Right: DollarPerMonth.org

Jason Yormark

I love great ideas. Even better is seeing them come to life. Such is the case with a new charity called DollarPerMonth.org. A little over a month ago, our creative director Jonathan Harris brought in a friend to discuss having our firm ShowPony come on board to help them with their creative and marketing. At the time I had no idea that we were actually meeting with Doug Clerget who just finished a little gig called The Bachleroette.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Why “You Stink” Headlines Always Get The Click

Waxing UnLyrical

“Why you stink.” ” These headlines always seem to magically know more about that thing we’ve always known deep down about ourselves, no matter how well we’ve resigned ourselves to it, shut out the world’s criticism of it, or – er – deodorized it. Hope springs eternal. We all know we’re not perfect… even at the things everyone we meet seems to think we’ve perfected.

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New look and feel for LinkedIn

Sherrilynne Starkie

LinkedIn rolled out a new look and feel for its homepage this week. The simpler and cleaner design makes it easier to navigate the page; it’s starting to look a bit like a Facebook timeline. LinkedIn has refreshed the look and feel of updates in the stream with richer visuals for easier scanning and viewing. There is also a continuous stream of updates with no need to click to “see more”.

Comic: The ‘Always On’ Nature Of Mobile And Social Media

SocMed Sean

Social and mobile…they go together like peanut butter and jelly. But, like anything else, too much of a good thing can be bad for you. The fact that our mobile devices are so portable means they go everywhere with us. And the reduced price of smartphones and data plans means that our social channels tend to go wherever our mobile devices go.

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How to Uncover Negative Feedback on Your Facebook Page


Tweet We often post about the importance of finding the right conversational touch points in order to engage your target group in conversations based on your values and beliefs. Also, the importance of monitoring and listening is a much-discussed topic here on the blog. We put emphasise of these issues because of the importance of getting to know who your users are and to reveal what trends and demands that are being talked about.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

What Could Kill Google and Facebook

Webbiquity SMM

Imagine that you walk into a restaurant and there’s no one there to take your order. You can’t even find anyone working in the place. Or you are waited on and place your order, but have to repeat it to three different people, because the servers won’t talk to each other. Or you’re told shortly after placing your order that you’ll need to choose a different item, because the menu has changed in the last five minutes. Twice.

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Colorado Theater Shooting & Social Media: 5 Must-Reads


The Firebelly crew wishes the Colorado theater shooting victims’ loved ones our sincere condolences. I was unsure if I wanted to compile this round-up. I didn’t want to come off as opportunistic or insensitive. When tragedy strikes, however, social media sites are frequently the first places traditional news sources (along with worried family and friends) turn to for more information. Social media is beneficial in disseminating information quickly.

When “Everyone” Is Your Audience

Waxing UnLyrical

On my way home from work yesterday, I was listening to NPR, and heard an interview with Debra Lee , the CEO of BET (aka Black Entertainment Television). At one point, she was asked who she defines as her competition, and she said (I quote): “Everyone. Anyone that’s fighting for eyeballs, whether it’s a cable network, video game, movie theater — I define my competition as any entertainment outlet that’s fighting for eyeballs.”

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Happy birthday.CA

Sherrilynne Starkie

Canadian Internet Registration Authority (Photo credit: davidcrow). The 1987 goes down in my history as the year I met my husband. (It It took me another six years to get him to the alter, but that’s another story.) But 1987 was also important because it’s the year that the. CA domain was launched. The responsibility for the.CA

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How To Improve Visibility, Communication & Accountability of Social Media Within Your Company

Justin Levy

Do you want to improve visibility, communication and accountability of social media within your company? It’s as simple as sending a project dashboard on a regular basis to a broader team. Really. That’s the magic pill. It seems so simple yet not enough of us do it. Instead, we complain that there are silos or that people don’t understand that corporate social media is more than just tweeting and status updates.

How a Rainbow-Oreo Sparked a Boycott and Doubled the Fan Growth


Tweet When Oreo chose to post a picture of a rainbow-striped Oreo biscuit with the text “Proudly support love!” ” on their Facebook page as the American Gay Pride march took place the 25th of June, it resulted in a fierce debate among the 27 millions fans on the page. The page was filled with negative comments, and many fans left the page and threatened to boycott the brand because of Oreo’s support for the gay community.

B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments. Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. Image credit: Carla Zanoni.

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How Often Should You Update Your Facebook Page?


No matter what the session topic was at the AllFacebook Marketing Conference , when it came time for Q&A, the same question was frequently asked: “How often should we update our Facebook page?”. Answers given were as varied as the presenters. Here’s a compilation: “Once a day.”. “At At least once a day and at a consistent time so that people can rely on it.”. Once a day at different times each day so you reach a wider audience.”. “I’ve

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How Much Listening Does Social Media Listening Really Offer?

Waxing UnLyrical

Guest post by Danny Brown. Social media listening. Social media monitoring. Social media tracking. Social media intelligence. There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. While the idea behind social media listening is cool – after all, who doesn’t want to know what’s being said about them, by who and when? –

Social Capital Ottawa

Sherrilynne Starkie

Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social Capita l conference taking place later this month. This one-day conference is “must attend” for social media enthusiasts and newbies alike.

Facebook Customer Satisfaction Score Hits Record Low

The Realtime Report

Users are not happy with Facebook, according to a survey released today by the American Customer Satisfaction Index (ACSI). But Google+, a newcomer to the survey, tied for the highest score in the Social Media category. Facebook was already the lowest-scoring e-business company on the index, and this year suffered the largest decline in customer satisfaction, dropping 8% to a satisfaction level of only 61 (out of 100).

Facebook Timeline for Pages on Mobile Devices


Tweet Facebook has announced that the timeline design will now also be implemented for pages on mobile devices, which can improve user engagement. The timeline design will make the Facebook experience more consistent and could also help improve conversations for mobile Sponsored Stories. A study made by AdParlor shows that the conversation rate of users who click a mobile Sponsered Story and then ‘like’ a page was lower than the average for desktop ads – 55 percent versus 72 percent.

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How Much of Your Traffic “Should” Come from Search?

Webbiquity SMM

Marketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors. In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry. In other situations, however—such as when looking at what percentage of total website traffic should be driven by organic search—the answer is a clear but not helpful “it depends.”

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Twitter’s Simpler Search: 5 Must-Reads


Here are 5 must-reads on new changes Twitter made to its search functionality we don’t want you to miss. Simpler search. By Frost Li Today we’re introducing search autocomplete and ‘People you follow’ search results to twitter.com. In addition to recent improvements like related query suggestions, spelling corrections and more relevant search results, these updates make it even easier to immediately get closer to the things you care about. Twitter patches up its search interface.

Why Klout Doesn’t Measure True Influence

Waxing UnLyrical

I’ll admit that it’s fun to bash Klout. They are on the front lines of the Wild West of determining influence, and who is doing that influencing, online. Posts have been written ad nauseam (including on this blog, though they’re not the nauseating kind) on the plusses and minuses of Klout’s service , but I think I’ve finally nailed down what bothers me about the service (which I’m still a member of and will continue to use).

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Using social media for research: Social Capital 2012

Sherrilynne Starkie

The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies. One highlight was Kelly Rusk’s session on using social media for research. Kelly discussed how to effectively research the social web to understand how people interact with each other, organizations and brands.

Older Adults Active On Social Media Are One-Third Less Likely to Suffer From Depression

The Realtime Report

Regular social media use can stave off depression among older users. According to a study by by Shelia Cotton, a sociologist at the University of Alabama, Internet and social media users over the age of 50 may reduce their chances of suffering from depression by one-third compared to those who do not participate in social media. Cotton’s analysis include 8,000 men and women over the age of 50.

Crisis Management: How to Prevent a Crisis and How to Respond if it Occurs – Part 1


Tweet This is the first part of a series of two blog posts addressing the subject crisis management on social media. Crisis management should always be proactive and not just reactive. Every company must engage in proactive crisis management by monitoring issues related to its business and to society in general, by assessing risks and developing a crisis communication plan. Proactive crisis management helps companies anticipate a crisis before it occurs.

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