Sprout Social

APRIL 28, 2020

For some social media managers, reporting comes with the job. Performing this analysis, and sharing it with managers, colleagues and leadership via a social media reporting system helps gauge the success of social marketing efforts and demonstrate that success to stakeholders. A social media reporting system closes the gap.

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Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Only if you have something more accurate to prove the value of your social marketing plan. Enter social media reporting. And how do you do that?

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Report Social Media Metrics How To 52

Keyhole.co

APRIL 26, 2023

Do you want to create a monthly analytics report to monitor your Instagram performance? As a result, it has become a critical tool for businesses and influencers alike to market their products and services to a vast audience. You can also track any other metrics relevant to your Instagram marketing strategy.

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Template Templates Analytics Report 52

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

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Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. This is especially important as AI tools also provide brand insights vital for cross-organizational teams like customer experience and product marketing.

Policies 105

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Ignite Social Media

JANUARY 5, 2021

From a reporting standpoint, you can see insights rolled up across your entire global fan base and share a total fan count. Under the global page structure, there are three (3) types of pages: default, market, and a root page. It’s important to note that posts made on the Default Page will not be shared to the Market Pages.

Facebook 161

Facebook Marketing Aggregator URL 161

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 84

Brands Sentiment Analysis Marketing 84

Sprout Social

AUGUST 12, 2021

A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life. They cut down on reporting time.

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The Realtime Report

JUNE 4, 2019

Hotel Marketing Tips You Simply Can’t Ignore. As businesses across the globe start to recognize the importance of social media marketing in order to help their business find more success, the same must be said of hotel businesses looking to spread their brand and promote their business. Run Targeted Marketing Promotions.

Hotels 161

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The Realtime Report

APRIL 30, 2024

It’s not just a website builder, but a comprehensive eCommerce platform that provides everything from web hosting and security to payment processing and marketing tools. From marketing and SEO to inventory control and shipping, there’s an app for nearly every requirement.

Features 91

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Tweaklibrary

NOVEMBER 5, 2023

Adding notes to a PDF document can significantly enhance your study or work experience. It allows you to annotate and highlight important points, jot down your thoughts, and even create a summary within the document itself. This not only makes studying or working more efficient but also makes revisiting the document effortless.

Comments 11

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Sprout Social

APRIL 3, 2024

Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. In our Q1 2024 Pulse Survey, Sprout reached out to over 2,000 consumers and 300 influencers to get their take on what makes influencer marketing successful, and predict how the landscape will evolve in the future.

Fashion 93

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Jon Loomer

OCTOBER 1, 2015

There was a time when Facebook ad reports were a secret among the most knowledgable advertisers. But since Facebook redesigned Ads Manager, the ad reports are now front and center. Here is what the filter bar looks like at the top left… Now let’s make this report a little more useful for tracking website clicks.

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Jon Loomer

NOVEMBER 6, 2023

Not all groups will qualify as a destination, of course… At the moment, there is limited documentation from Meta regarding what groups qualify. Click the Customize Columns option in the Columns dropdown to add new metrics to your report. Luckily, it is an option.

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Groups Groups Facebook Metrics 184

Sprout Social

APRIL 4, 2023

They can be a fun way to document your activities as a brand and share them with your audience. Is it because they’re easier to create or do they contribute to the marketing goals of the brand? The post How to use ephemeral content in your marketing strategy appeared first on Sprout Social.

Strategy 113

Strategy Content How To Marketing 113

Proactive Report

DECEMBER 4, 2018

The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. Why is this important? Follow me on Twitter. Connect on LinkedIn.

Trends 75

Trends Content Marketing Patterns 75

Harp Interactive

APRIL 27, 2010

Nielsen reported that in January, U.S. It is hard for marketers to keep up with all the developments on Facebook, let alone in the social universe. FB also launched a documents product with Microsoft: Docs.com designed to share and collaborate online. Are highly targeted Facebook ads part of your marketing mix?

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Social Graph Statistics Facebook Nielsen 343

Jon Loomer

JULY 17, 2023

Meta’s documentation specifically mentions “skippable” videos. But it’s found here within Meta’s documentation … Without that line, it was implied in multiple ways but was never explicit. But you can add columns for each attribution window to see how that reporting breaks down.

Advertising 148

Advertising Engagement Class Conversation 148

Ignite Social Media

APRIL 17, 2020

As politicians, health experts and business leaders begin to debate how and when to loosen social distancing restrictions, our social media agency has begun to discuss how social media usage and, therefore, social media marketing is likely to look post-COVID-19 when our collective national lockdowns lift. Personal Communication.

Social Media 106

Social Media Marketing Retail Energy 106

agora pulse

SEPTEMBER 23, 2020

A total of 47% of social media marketers say developing social strategies to support overall business goals remains their number one challenge. Though social media has become more data-driven, only 32% of marketers have a documented strategy. Tip: This is the data your bosses want to see when they ask for a social media report.

Social Media 144

Social Media ROI Social Media Management URL 144

Small Business Mavericks

OCTOBER 3, 2013

More and more, online marketers are talking about content marketing in terms different than they were a few years ago. Before Google Panda, you hardly heard the term “content marketing.” ” You heard about social media marketing and search engine optimization , or search engine marketing.

B2B 119

B2B Content Marketing Class 119

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. According to a 2023 report from Ofcom, the UK’s communication watchdog, more than half (53%) of youth aged three to 17 use TikTok. So, how do you turn these insights into strategies for influencer marketing success ?

Influencer 97

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Sprout Social

MARCH 26, 2019

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. This article is meant to be a practical, how-to guide to social listening for social media marketing professionals. Another valuable source of information is the sentiment report.

Social Media 102

Social Media Sentiment Marketing Analysis 102

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.

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Template Templates Trends Content 167

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

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Statistics B2B Content Marketing 207

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. But where do you start with building a chatbot? Table of contents: What is a chatbot builder?

Hubspot 103

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The Realtime Report

MAY 17, 2021

Submit Your Formation Document. Regardless of whether you want to form an LLC or a corporation, you need to file a formation document. Both of these documents contain the following information about your business that you need to file. Follow these initial steps so you can create your business as soon as possible.

Insurance 91

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Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. To sit down as a team and put together a “giant document” covering all elements of social media governance. “It’s

Collaboration 224

Collaboration How To Education Team 224

Sprout Social

JANUARY 3, 2023

Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. Let’s take a more in-depth look at how departments outside of marketing can support implementing a comprehensive social strategy. A successful social media strategy is rooted in collaboration.

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Collaboration Social Media Team Sentiment 119

Sprout Social

JUNE 15, 2020

However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Good question!

Social Media 130

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Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 44% of marketers have a documented content strategy.

Content 110

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Hootsuite

MARCH 23, 2023

Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant). Marketers and social media managers AI copywriters can’t create your marketing strategy from scratch, but they can: Suggest KPIs to track, hashtag ideas, and more. Jasper uses a document-style interface.

Tools 136

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Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. Email Marketing. And 23% say that lead generation is the topmost benefit of email marketing. Content Marketing. Social Media Marketing.

B2B 217

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Hootsuite

MAY 3, 2021

If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Import the data into your social media report for analysis.

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Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Inspiration for your social media marketing pitch. However, future marketing success is often dependent on past results. Using social data to prepare your pitch.

Campaign 122

Campaign Social Media Marketing Metrics 122

Rebekah Radice

DECEMBER 10, 2018

Leading a high-performance marketing team is harder than ever. But there’s also never been a more dynamic and exciting time to lead a marketing team. How To Lead A Successful Marketing Team. A couple of years ago, I had the chance to meet fellow speaker, Kim Scott at Hubspot’s massive Inbound Marketing event.

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Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

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Process Sentiment Analysis Applications 107