Social Media Today

JANUARY 16, 2025

Another blow for Zuckerberg's carefully cultivated public persona.

Training 171

Training System 171

Jon Loomer

APRIL 7, 2025

I haven’t seen any documentation on this, but my theory is that events you’ve used for optimization are eligible. While I haven’t seen this addressed in any of Meta’s documentation , I believe that only events you’ve used for optimization purposes within the ad set are considered eligible.

Eventful 178

Eventful Analytics Advertising Conversation 178

The Realtime Report

JANUARY 2, 2025

What to Document After a Trucking Accident The trucking industry significantly impacts the economy, transporting goods across vast distances. Documenting every part of the accident and what happens afterward can make a big difference in your case. These documents show how much the accident has cost you financially.

Insurance 91

Insurance Transportation Report Eventful 91

Oktopost

JANUARY 22, 2025

Create a brief, user-friendly document. Make the social media policy a living document Social media trends and platforms evolve rapidly. Highlight core principles such as respect, responsibility, and discretion. Avoiding overly technical or legalistic language.

Policies 132

Policies Company Social Media Guidelines 132

Social Media Today

APRIL 10, 2025

An overview of the latest, smaller tweaks and updates from WhatsApp.

Groups 151

Groups Groups Overview 151

Social Media Strategies Summit

FEBRUARY 20, 2025

So if you have people inside your agency pushing you to do things you disagree with, you can point them toward your policy document: It’s not just me saying no. Not only does this demonstrate the breadth and depth of your role, but it also helps you create a more consistent approach. And here is all the thought that went into it.

Communities 165

Communities Engagement Posterous Social Media 165

SocMed Sean

JULY 18, 2019

Click To Tweet My wife and I are starting a new travel blog at FlatlandersIn.com with the goal of documenting and sharing our travel and providing tips and recommendations for those who might be interested. Did my answers and documents and photos satisfy its need? Here are the steps I took. Pretty straightforward, right?

Instagram 269

Instagram Travel Process Notification 269

Buffer Social

MARCH 26, 2025

Content type matters — but not why you may think During my experiment, I posted: 19 video posts 3 text-only posts 2 image posts 1 document post The performance breakdown revealed some surprising patterns: Content Type Avg. Impressions Avg. Reactions Avg. Comments Avg.

LinkedIn 108

LinkedIn Authentication Patterns Metrics 108

Hootsuite

OCTOBER 18, 2024

A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress. Don’t forget to document this information in your strategy doc! That’s why it’s important to document your progress along the way.

Template 112

Template Templates Social Media Strategy 112

Sprout Social

NOVEMBER 19, 2024

This document should clarify the goals of your campaign in more detail, including your expectations from your chosen influencer and any content guidelines. The more detailed you can make this document, the more likely an influencer will create content you’re happy with.

Influencer 112

Influencer How To Metrics Authentication 112

Ignite Social Media

MARCH 13, 2025

Be sure to: Evaluate the ROI for each social channel Determine your annual budget for paid or boosted ads Consider emerging platforms that align with your audience Document platform-specific goals for the coming year 6. Schedule your security audits to align with these business cycles to maintain optimal account protection.

Social Media 103

Social Media FeedBurner Review MySpace 103

Jon Loomer

JULY 26, 2021

Well, Facebook appears to have made a change here — at least a change that is reflected in their own documentation. Let’s take a closer look at the 72-hour pause, how documentation reads now, and how to address this going forward. The Update to Facebook Documentation. The 72-Hour Pause. No one wanted a 72-hour pause.

Aggregator 207

Aggregator Facebook Eventful Advertising 207

Jon Loomer

SEPTEMBER 26, 2022

If you do a good job of messaging in that document, you may end up with more leads that become buyers. Normally, if you’d want a lead to receive their document quickily, you’d need to utilize a third-party tool to sync to your CRM and campaign within your CRM that would deliver the document.

Content 212

Content Facebook Groups Groups 212

Oktopost

NOVEMBER 21, 2024

Sharing value-packed resources through Document Ads, for example, to build trust and drive higher conversion rates. But generating leads is just the beginning. Metten stresses the importance of warming up your audience before asking for their details.

LinkedIn 83

LinkedIn Tips Airlines B2B 83

Jon Loomer

DECEMBER 30, 2024

Even if website custom audiences stop updating from a lack of activity (nothing in Meta’s documentation suggests this), it would be a simple fix. Of course, this system is imperfect because the sizes Meta requests aren’t always consistent with what is recommended in official documentation.

Advertising 158

Advertising Eventful Issues Conversation 158

Sherrilynne Starkie

MARCH 23, 2020

It’s like an all-in-one content creation tool that takes the complexity out of creating presentations, infographics, documents, videos, and graphics. I’ve mentioned Visme before , but this was my first time using it, and I really liked the experience. It’s great for people like me — few design skills. Think Canva and Powerpoint combined.

Content 320

Content Widget Project Overview 320

Social Media Today

FEBRUARY 24, 2021

Microsoft has announced a new integration with Pinterest that enables users to embed Pinterest pins in Word and OneNote documents.

Microsoft 218

Microsoft 218

Sherrilynne Starkie

JANUARY 8, 2018

Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Research Skills. Traditional Research Provides insight to inform strategy and creative. Online research Provides insight to inform strategy and creative and tactical adjustment on the fly.

Skills 334

Skills Social Media Sysomos Diagrams 334

Social Media Today

JUNE 30, 2021

Twitter illustrates a valid point with the oldest documented customer complaint in history.

Twitter 212

Twitter 212

Jon Loomer

MARCH 31, 2025

Meta seems to have removed specific documentation related to how location is determined, but back in 2018 Luke wrote about how Meta defined “living in” and “recently in” at that time. They could focus ONLY on those living in, recently in, or traveling in a location.

Travel 174

Travel Advertising Tourism Organization 174

Jon Loomer

NOVEMBER 9, 2022

In the meantime, here’s some documentation. In other words, I see nothing in the documentation that allows you to create different audiences for different forms. For more info on the events, here is some documentation from TikTok. I have not seen this documented officially. Lead Generation.

Eventful 207

Eventful Engagement Organization Groups 207

Social Media Today

JUNE 9, 2022

The new rules will mean that businesses looking to run finance-related ads will need to have official documentation from local regulatory authorities.

Products 205

Products Google 205

Jon Loomer

JULY 6, 2025

The name changes are reflected in Meta’s official documentation. Advantage Lookalike… …is Advantage+ Lookalike. And Advantage Custom Audience… …is Advantage+ Custom Audience. So, what new functionality comes with the +? The features don’t change.

Campaign 88

Campaign Features Brands 88

Jon Loomer

JUNE 23, 2025

Prior to the new streamlined campaign creation, I documented how to determine when you should break from Meta’s defaults. But there isn’t necessarily anything magical about retaining the “Advantage+” label. I do believe that you should prioritize the defaults, when possible. But there are always exceptions.

Campaign 169

Campaign Advertising Course Examples 169

Jon Loomer

MARCH 17, 2025

.” While there are certainly some strategies that classify as red flags, this is more about documenting the habits and general approach that’s been taken so far. By documenting everything, you will have a list of areas to consider if performance isn’t ideal.

Advertising 151

Advertising UGC Course Activities 151

Jon Loomer

SEPTEMBER 26, 2024

We know that it functions in a specific way because Meta explains it within their core documentation. Everything else that isn’t backed in official documentation is based in experience. Your Foundation Build your foundation by knowing the features and how they work according to Meta’s official documentation.

Advertising 158

Advertising Features Industry Products 158

Social Media Today

MAY 26, 2022

The updated policy documents provide more context as to how each clause relates to your usage.

Policies 189

Policies Examples Privacy 189

Sherrilynne Starkie

JANUARY 23, 2018

Knowledge of the following software will allow a social media consultant to create shareable images, videos, gifs and more: Adobe InDesign for document layout. Two essential activities include publishing content online and setting up effective landing pages. Adobe Photoshop to edit images. Adobe Premiere Pro to edit videos.

Consultant 427

Consultant Skills Social Media Drupal 427

Jon Loomer

NOVEMBER 8, 2023

But, documentation is limited and I have lots of questions. I don’t have all of the answers where because I’ve yet to stumble on any official documentation from Meta. ” Admittedly, Meta’s documentation is limited at this stage. It’s actually pretty interesting. It’s like a scavenger hunt!

Questions 193

Questions Template Templates Video 193

Hootsuite

OCTOBER 30, 2024

Create an audience persona Once your audience research is complete, it’s time to put everything together in a document. Create a content calendar Your social media calendar documents all upcoming content, including the day and time posts will go out and which platforms you’re posting to.

Social Media Management 121

Social Media Management Social Media HootSuite Metrics 121

Social Media Today

JANUARY 13, 2022

A good refresher on Meta's various regulations and requirements, with links through to all the relevant policy documents.

Policies 178

Policies Advertising Platform 178

Jon Loomer

SEPTEMBER 21, 2023

No official documentation existed on this, just rumors that they swore by. When it comes to inside info, it’s interesting to know, but I will always value official, public documentation over what some random rep says. Reps were sharing specific dates about when the pixel was going away.

Publishing 173

Publishing 173

Jon Loomer

JUNE 8, 2025

Within Meta’s documentation on Text Generation , it explains: You can choose to generate primary text and headline variations using personas so that the variations are generated in a way that’s more aligned with how you speak to your customers. When you create a new ad, you will see some AI-generated text recommendations. So, what is this?

Advertising 78

Advertising Examples Video Marketing 78

Jon Loomer

SEPTEMBER 17, 2024

To be clear, Meta has never used the phrase “season the pixel” in any of their documentation (that I’m aware of, at least). Maybe an ad rep here or there has said it, but I doubt that comes from official documentation. But is it actually beneficial, or is it a waste of time and money?

Reputation 167

Reputation Data Conversation Feed 167

Hootsuite

OCTOBER 22, 2024

To address this, you need two documents: Social media content policy. Where can they review your social media and brand guideline documents? Step 4: ​​Establish employee social media guidelines It’s not enough to know what the message is; employees also need to know the best way to communicate it. How often should they post?

HootSuite 113

HootSuite Guidelines How To Sentiment 113

Jon Loomer

DECEMBER 15, 2024

Is it Documented? Unless Meta says something in their official documentation , its pure speculation. But if theres anything I know for sure it’s that very little about this stuff is definitive. When people speak in black and white terms about Meta advertising, I tune out. It might be educated speculation.

Education 147

Education Advertising Strategy Facebook 147

Jon Loomer

APRIL 7, 2024

Meta’s Documentation From Meta’s documentation about deduplication , there’s a table with the question, “Are events deduplicated or not?” After they complete the purchase, they refresh the confirmation page three times. Will Ads Manager report four conversions because the page was loaded four times? It’s a myth.

Eventful 165

Eventful Report Conversation Questions 165