LinkedIn Launches ‘Document Ads’, Offline Conversion Data Integration and More
Social Media Today
SEPTEMBER 30, 2022
Given the popularity of Carousel posts in the app, Document Ads could be a valuable addition.
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Social Media Today
SEPTEMBER 30, 2022
Given the popularity of Carousel posts in the app, Document Ads could be a valuable addition.
Jon Loomer
DECEMBER 2, 2024
Meta’s documentation on click attribution is ambiguous. Meta’s Documentation and a Lack of Clarity Click attribution first became my focus about a month ago when an astute reader asked me whether click attribution required an outbound click on your ad to your website. I reflexively replied that it did.
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Forbes Social Media
APRIL 8, 2023
The Pentagon has been trying to figure out how highly classified documents were leaked online, according to new reports from the New York Times and Washington Post. But the websites where these Top Secret military documents were leaked is making the mystery even weirder.
Social Media Today
OCTOBER 5, 2021
The latest revelations from Facebook whistleblower Frances Haugen show that the company may be losing touch with younger audiences.
Advertiser: Paycor
This document outlines the consequences of unacceptable behavior and ensures a fair process for all. Discover the importance of documenting disciplinary actions for compliance and improving company culture! Learn how to issue a disciplinary action notice to address misconduct effectively.
Social Media Today
APRIL 8, 2024
The Threads API is coming - here’s a look at what you’ll be able to do with it.
Social Media Today
MAY 23, 2022
It's another step in Meta's push to make WhatsApp into a more essential utility for Indian users.
Social Media Today
JANUARY 16, 2025
Another blow for Zuckerberg's carefully cultivated public persona.
Jon Loomer
APRIL 7, 2025
I haven’t seen any documentation on this, but my theory is that events you’ve used for optimization are eligible. While I haven’t seen this addressed in any of Meta’s documentation , I believe that only events you’ve used for optimization purposes within the ad set are considered eligible.
The Realtime Report
JANUARY 2, 2025
What to Document After a Trucking Accident The trucking industry significantly impacts the economy, transporting goods across vast distances. Documenting every part of the accident and what happens afterward can make a big difference in your case. These documents show how much the accident has cost you financially.
Oktopost
JANUARY 22, 2025
Create a brief, user-friendly document. Make the social media policy a living document Social media trends and platforms evolve rapidly. Highlight core principles such as respect, responsibility, and discretion. Avoiding overly technical or legalistic language.
Social Media Today
APRIL 10, 2025
An overview of the latest, smaller tweaks and updates from WhatsApp.
Social Media Strategies Summit
FEBRUARY 20, 2025
So if you have people inside your agency pushing you to do things you disagree with, you can point them toward your policy document: It’s not just me saying no. Not only does this demonstrate the breadth and depth of your role, but it also helps you create a more consistent approach. And here is all the thought that went into it.
SocMed Sean
JULY 18, 2019
Click To Tweet My wife and I are starting a new travel blog at FlatlandersIn.com with the goal of documenting and sharing our travel and providing tips and recommendations for those who might be interested. Did my answers and documents and photos satisfy its need? Here are the steps I took. Pretty straightforward, right?
Buffer Social
MARCH 26, 2025
Content type matters — but not why you may think During my experiment, I posted: 19 video posts 3 text-only posts 2 image posts 1 document post The performance breakdown revealed some surprising patterns: Content Type Avg. Impressions Avg. Reactions Avg. Comments Avg.
Hootsuite
OCTOBER 18, 2024
A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress. Don’t forget to document this information in your strategy doc! That’s why it’s important to document your progress along the way.
Sprout Social
NOVEMBER 19, 2024
This document should clarify the goals of your campaign in more detail, including your expectations from your chosen influencer and any content guidelines. The more detailed you can make this document, the more likely an influencer will create content you’re happy with.
Ignite Social Media
MARCH 13, 2025
Be sure to: Evaluate the ROI for each social channel Determine your annual budget for paid or boosted ads Consider emerging platforms that align with your audience Document platform-specific goals for the coming year 6. Schedule your security audits to align with these business cycles to maintain optimal account protection.
Jon Loomer
JULY 26, 2021
Well, Facebook appears to have made a change here — at least a change that is reflected in their own documentation. Let’s take a closer look at the 72-hour pause, how documentation reads now, and how to address this going forward. The Update to Facebook Documentation. The 72-Hour Pause. No one wanted a 72-hour pause.
Jon Loomer
SEPTEMBER 26, 2022
If you do a good job of messaging in that document, you may end up with more leads that become buyers. Normally, if you’d want a lead to receive their document quickily, you’d need to utilize a third-party tool to sync to your CRM and campaign within your CRM that would deliver the document.
Oktopost
NOVEMBER 21, 2024
Sharing value-packed resources through Document Ads, for example, to build trust and drive higher conversion rates. But generating leads is just the beginning. Metten stresses the importance of warming up your audience before asking for their details.
Jon Loomer
DECEMBER 30, 2024
Even if website custom audiences stop updating from a lack of activity (nothing in Meta’s documentation suggests this), it would be a simple fix. Of course, this system is imperfect because the sizes Meta requests aren’t always consistent with what is recommended in official documentation.
Sherrilynne Starkie
MARCH 23, 2020
It’s like an all-in-one content creation tool that takes the complexity out of creating presentations, infographics, documents, videos, and graphics. I’ve mentioned Visme before , but this was my first time using it, and I really liked the experience. It’s great for people like me — few design skills. Think Canva and Powerpoint combined.
Social Media Today
FEBRUARY 24, 2021
Microsoft has announced a new integration with Pinterest that enables users to embed Pinterest pins in Word and OneNote documents.
Sherrilynne Starkie
JANUARY 8, 2018
Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Research Skills. Traditional Research Provides insight to inform strategy and creative. Online research Provides insight to inform strategy and creative and tactical adjustment on the fly.
Social Media Today
JUNE 30, 2021
Twitter illustrates a valid point with the oldest documented customer complaint in history.
Jon Loomer
MARCH 31, 2025
Meta seems to have removed specific documentation related to how location is determined, but back in 2018 Luke wrote about how Meta defined “living in” and “recently in” at that time. They could focus ONLY on those living in, recently in, or traveling in a location.
Jon Loomer
NOVEMBER 9, 2022
In the meantime, here’s some documentation. In other words, I see nothing in the documentation that allows you to create different audiences for different forms. For more info on the events, here is some documentation from TikTok. I have not seen this documented officially. Lead Generation.
Social Media Today
JUNE 9, 2022
The new rules will mean that businesses looking to run finance-related ads will need to have official documentation from local regulatory authorities.
Jon Loomer
JULY 6, 2025
The name changes are reflected in Meta’s official documentation. Advantage Lookalike… …is Advantage+ Lookalike. And Advantage Custom Audience… …is Advantage+ Custom Audience. So, what new functionality comes with the +? The features don’t change.
Jon Loomer
JUNE 23, 2025
Prior to the new streamlined campaign creation, I documented how to determine when you should break from Meta’s defaults. But there isn’t necessarily anything magical about retaining the “Advantage+” label. I do believe that you should prioritize the defaults, when possible. But there are always exceptions.
Jon Loomer
MARCH 17, 2025
.” While there are certainly some strategies that classify as red flags, this is more about documenting the habits and general approach that’s been taken so far. By documenting everything, you will have a list of areas to consider if performance isn’t ideal.
Jon Loomer
SEPTEMBER 26, 2024
We know that it functions in a specific way because Meta explains it within their core documentation. Everything else that isn’t backed in official documentation is based in experience. Your Foundation Build your foundation by knowing the features and how they work according to Meta’s official documentation.
Social Media Today
MAY 26, 2022
The updated policy documents provide more context as to how each clause relates to your usage.
Sherrilynne Starkie
JANUARY 23, 2018
Knowledge of the following software will allow a social media consultant to create shareable images, videos, gifs and more: Adobe InDesign for document layout. Two essential activities include publishing content online and setting up effective landing pages. Adobe Photoshop to edit images. Adobe Premiere Pro to edit videos.
Jon Loomer
NOVEMBER 8, 2023
But, documentation is limited and I have lots of questions. I don’t have all of the answers where because I’ve yet to stumble on any official documentation from Meta. ” Admittedly, Meta’s documentation is limited at this stage. It’s actually pretty interesting. It’s like a scavenger hunt!
Hootsuite
OCTOBER 30, 2024
Create an audience persona Once your audience research is complete, it’s time to put everything together in a document. Create a content calendar Your social media calendar documents all upcoming content, including the day and time posts will go out and which platforms you’re posting to.
Social Media Today
JANUARY 13, 2022
A good refresher on Meta's various regulations and requirements, with links through to all the relevant policy documents.
Jon Loomer
SEPTEMBER 21, 2023
No official documentation existed on this, just rumors that they swore by. When it comes to inside info, it’s interesting to know, but I will always value official, public documentation over what some random rep says. Reps were sharing specific dates about when the pixel was going away.
Jon Loomer
JUNE 8, 2025
Within Meta’s documentation on Text Generation , it explains: You can choose to generate primary text and headline variations using personas so that the variations are generated in a way that’s more aligned with how you speak to your customers. When you create a new ad, you will see some AI-generated text recommendations. So, what is this?
Jon Loomer
SEPTEMBER 17, 2024
To be clear, Meta has never used the phrase “season the pixel” in any of their documentation (that I’m aware of, at least). Maybe an ad rep here or there has said it, but I doubt that comes from official documentation. But is it actually beneficial, or is it a waste of time and money?
Hootsuite
OCTOBER 22, 2024
To address this, you need two documents: Social media content policy. Where can they review your social media and brand guideline documents? Step 4: Establish employee social media guidelines It’s not enough to know what the message is; employees also need to know the best way to communicate it. How often should they post?
Jon Loomer
DECEMBER 15, 2024
Is it Documented? Unless Meta says something in their official documentation , its pure speculation. But if theres anything I know for sure it’s that very little about this stuff is definitive. When people speak in black and white terms about Meta advertising, I tune out. It might be educated speculation.
Jon Loomer
APRIL 7, 2024
Meta’s Documentation From Meta’s documentation about deduplication , there’s a table with the question, “Are events deduplicated or not?” After they complete the purchase, they refresh the confirmation page three times. Will Ads Manager report four conversions because the page was loaded four times? It’s a myth.
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