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Nextdoor Advertising: Connecting With the Community

Ignite Social Media

Nextdoor works to connect neighbors, businesses, and public services together within their communities. It’s a great way to mix up your media buying investment and reach new audiences in the community.

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VSCO Aims To Document Black Joy With New Campaign

Forbes Social Media

Through its #BlackJoyMatters campaign, launched by Forbes 30 Under 30 honoree Shavone Charles, VSCO wants to spotlight the ongoing bright spots in the Black community amid perpetual unrest and social injustice.

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A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. We loved Garry’s idea for this two-parter and we welcome any guest post ideas from any of our readers who are interested in digging into Open Community from whatever angle you choose.

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Google+ Communities Yay or Wait and See?

Janet Fouts

I don’t know about you but I’ve gotten more than a dozen invitations to Google+ communities in the last couple of days. In case you’re not aware of what that means, Google+ launched a new feature, Google+ Communities on Dec 6. Here’s a video from Google on what these new communities are all about: What Do Google+ Communities Offer My Business? Document sharing, Hangouts , easy addition of video and photos, and connecting with other people.

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The Many Roles of an Internal Community Manager

Social Media Strategery

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. However, over the last few years, a new Community Manager role has emerged – the internal Community Manager, responsible for increasing and maintaining user adoption for social media tools behind the organizational firewall.

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How to Be the Architect of a Passionate Community

Convince & Convert

Since that talk though, I’ve started thinking about rooting that back to general community/social media management. From there, I’ve realized that we continuously read articles with tips for community management, rather than community building. However, most of us are tasked with being the architects for a brand’s online presence and community rather than managing big brands and pages. Facebook Analytics documents the actions taken on your page as “Stories.”

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6 Tools for Community Managers That Should Be in Their Work Portfolio

The Realtime Report

6 Tools for Community Managers That Should Be in Their Work Portfolio. So here is a list of tools for community managers, ideal for optimizing daily tasks. Another function Postcron incorporates for improving the work of community managers is the tool “Content Gallery.”

Report 91
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What Kind of Online Community Do You Have Behind Your Firewall?

Social Media Strategery

Unfortunately, as many have already discovered and many more will continue to discover, successful communities are dependent on many variables, from the accessibility, speed, and reliability of the technology to your community managers. Despite the newsletter articles, blog posts, press releases, and conference presentations, many "communities" are nothing more than a new version of the same old Intranet, only with shinier tools.

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The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

Buffer Social

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. And more importantly, how do you build an engaged community in your Facebook Group? How to build an engaged community in your Facebook group.

Groups 111
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Five Takeaways from the 2012 State of Community Management Report

Jeff Esposito

One of the more interesting, but challenging, aspects of my job is community management. Effective managers do not view their community as tied to a specific technology or network, but rather as a group of users who share principles and interests. In order to build an engaged community, managers must be on top of all the latest trends and best practices in the space. Over each of the past three years, the CR has produced the State of Community Management Report.

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Find Your Online Tribe: Building an Instagram Community on a Low Budget

Sprout Social

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community. Interact with your community. For each of the above research sources you use, keep a document open to note down the important demographics.

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How The World’s Top Fitness Brands Are Building Social Community To Grow Their Business

Pixlee

Intensely passionate communities have formed around types of exercise and activities, and members share details of every training session and achievement across all forms of social media. Community is a competitive advantage because members encourage, motivate, and help one another. I spoke to executives from several top fitness brands to get an understanding of how they are maximizing the potential of social community. Community Needs To Be Part Of The Company’s DNA.

Class 62
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Why Every Writer Needs an Online Community

ProBlogger

these people need supportive communities in order to develop their craft. That’s where online communities come in. Online writing communities, like Writers’ Café , Writers’ Beat , or my company’s Foboko , enable bloggers to get help throughout the process of creating an ebook, a short story, a report, or any other blog post. Everything’s stored in one place; it functions like an online document that tracks every change made by every user.

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4 Best Practices to Apply to Your Social Media Customer Care Plan

Ignite Social Media

The social media landscape has changed over the last several months, especially when it comes to the expectations of social media community management and customer care. Try to create a few variations of each response so your community managers don’t come across as robots.

Sample 173
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How to Keep Your Social Media Cool for The Summer

Ignite Social Media

Provide your coverage person with all the documents and information they’d need to complete the work. Consider how many Community Managers are on your team and what your brand’s coverage hours are. Summer: Longer days, warmer weather, and busier workdays. Between personal travel and brand initiatives, it can be tough to stay afloat. However, this time of year isn’t one to lose focus.

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Tap User Psychology to Build an Indestructible Community Around Your Blog

ProBlogger

Many blogs attempt to build a community, but few succeed. However, if you want your blog to be the hub of a major community, then you need to develop a strong sense of community. There is decades of advice about building a sense of community. To simplify, we’re using McMillan and Chavis’ 1986 Psychological Sense of Community summary. To build a strong sense of community, you need four elements: membership. This individualises the community.

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2012 Is The Year of Visual Communication

Mindjumpers

Now, more than ever before, technology has made it easier to take part in visual storytelling with online communities. The world is being well documented all over and people share images like never before. This opens up for possibilities such as collaborative storytelling, which means that you involve people in order to let them show how they perceive your brand and their connection to your community.

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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. Community Data Systems. Virtual Community of Practice.

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How to Create a Social Media Copy Style Guide for Your Brand

Likeable

This is a living document that goes over, in detail, your brand’s voice, tone, and style for social media. . And lastly, it makes things super easy for new employees like community managers or copywriters who will be using the brand voice in their everyday work.

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The Dos and Don’ts of Crisis Management on Social Media

Likeable

DO: Give clear community guidelines. It is important to give clear community guidelines on your social pages. A document with all crisis contacts and a communication flow chart (example below) should be set up and distributed to team members.

Module 94
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Top 5 Social Media Password Security Mistakes

Ignite Social Media

Whether it be the metrics team pulling data, the community manager responding to comments, or the paid team putting dollars behind a post, a handful of people will end up needing access to certain accounts. If sharing by phone isn’t an option in your case, password protecting a document can work as a last resort. In this case, be sure to send them along the password to the document through a separate means of communication. source.

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Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Pam Moore

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? Depending on how connected you are with your community they may be interested in what you eat, where you go for breakfast. having the origin supported by unquestionable evidence authenticated; verified: an authentic document ofo the Middle ages; an authentic work of the old master.

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The agreement also provides community nurses with improved mileage expenses.

Writtent Blog

Clarify the term of the room rental as this can help you refer to the document if a renewal is necessary or if the agreement already needs to be terminated. Roommate agreements, while serious documents, only apply to the tenants themselves the landlord does not have to know a roommate agreement even exists during the lease. Once the document is signed, the employer and employee can download a copy for their records more.

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How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI

Pam Moore

You don't have well defined and documented business goals and objectives for which to align social media. Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Understanding how to partner with your agency can make or break your success in both the short and long term. Unfortunately many business and marketing leaders think they can quickly hire a social media agency to generate some fast buzz and a viral video.

ROI 164
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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. However, for now at minimum create a one to two page document which at minimum includes your vision, mission, elevator pitch, description, value proposition, benefits, features and unique differentiators. This document will also be very useful if you hire a consultant or agency.

Brands 139
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12 Tips to Organize and Run a Tweetathon

Waxing UnLyrical

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Get your community on board before the tweetathon. a separate tweetathon “guide” for each such event, that linked to relevant documents. So be available and make sure your community/Champions know that.

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How to Manage Issues on Social Media

Mindjumpers

People are able to find likeminded people, build communities around specific interests, and find inspiration and support within those communities. Documented complaints, well written stories, photos, videos, and writers with high reputation are most likely to start the issues. Have a Content Team or a Community Manager who is responsible for monitoring and taking part in the conversations concerning your brand.

Issues 196
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Successful events start with social

Sprout Social

We consider ourselves part of the production team, so bringing us into run-of-show documents, key messages and what to expect, is critical to event-day coverage. . Community Management Intermediate Marketing Disciplines Social Media Scheduling Awareness Stage

Eventful 119
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Introducing Users to the Concept of Meeting Workspaces in MOSS 2007 | NetworkWorld.com Community

Buzz Marketing for Technology

helps users feel more comfortable about document security and provides a â??customâ?? Friday, June 27, 2008. Research Centers. Security. Anti-Virus / Spyware / Spam. Compliance & Regulation. Firewalls / VPN / Intrusion. Services. Cisco Security Watch. Microsoft Security Watch. LANs & WANs. Broadband Services. Ethernet Switches. Metro Ethernet. Routers. WAN Optimization. VoIP & Convergence. IP PBX. Unified Communications. VoIP Services. Network Management.

Microsoft 100
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How to Use Google Hangouts On Air to Run Your Next Webinar

Convince & Convert

Webinars allow you to share your expertise and further build the know/like/trust factor with your community. Industry-leaders are using this very same method to engage with their community and prospects to make sales! The first time I set up my webinars took me the longest as I had to figure out all the moving parts, however, I made sure to document the process because once I did the first one, I was hooked!

Google 152
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5 Tips for hosting a successful virtual conference or event

Sprout Social

Other budgeting items you’ll need to consider that are related to virtual events include: heavy social media promotion, live captioning, comment moderation and hosting videos and documents after the event is over. Community Management Engagement Social Strategy

Hosting 128
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Why We Still Love Twitter

Likeable

But this post isn’t about dwelling on already well-documented areas of improvement—areas which, if we’re honest, tend to exist across platforms. Community Management/Customer Service. While certainly not as formally established as Groups on Facebook or Subreddits on Reddit, Twitter communities are every bit the real deal. Uncategorized Best Practices Community Management Real-Time Strategy TwitterAh, Twitter.

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Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Document your plan. Community Strategy employee advocacy leveraging employees for PRGuest Post by Jessica Davis. When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. During that chat Shonali said something very interesting about PR goals: A4: Ultimately, all business efforts tie back to a) increasing revenue, b) lowering costs, c) improving cust. satisfaction (cont) #PRprochat. Shonali Burke (@shonali) July 10, 2014.

Nielsen 100
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How to Hire and Partner with a Digital or Social Media Marketing Agency to Grow Your Business

Pam Moore

You don't have well defined and documented business goals and objectives for which to align social media. Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Considering hiring a digital marketing agency, social media agency or branding consultant? Hiring a marketing agency or consultant is a big decision. It's not only a big investment, but also a relationship that requires trust and a partnership.

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How to Use Networking 3.0 to Make New Connections

Convince & Convert

What you see on a business card, website or incorporation documents does not tell a business’s full story. Social Media Strategy community helpfulness networking relationships social media strategy social networking youtility The word “networking” has become laden with negative associations. It’s no wonder considering some of the tactics people use, from the time-wasting to the downright obnoxious. Yet we know there is immense value in networking. We just need to redefine it.

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Snapchat: An Emerging Platform for Teamwork and Collaboration

Waxing UnLyrical

In fact, I used Snapchat for the first time this semester to not only showcase what I am doing in my classes, but also to document, share, and collaborate with my students and fellow PR professors on projects and assignments. Community Social Media Social Networks Strategy collaboration snapchat teamworkGuest Post by Karen Freberg. Snapchat has become one of the most popular and talked about platforms for 2016.

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Start Listening NOW!

SocialFish

The Social Media Screw-Ups: A Brief History slide show documents the most notorious mishaps since 2004. Tags: Open Community Risk and Social Media listening monitoring reputation management risk Back in April 2010, my post for SocialFishing The Role of Crisis Communications in Your Social Media Strategy explained the importance of incorporating social media into your crisis communications plan. In retrospect, I should have written this post first.

Attensity 169
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Got a Rubbish website? Social Media evaluation – Special Offer – $1800

Laurel Papworth

To put together a document on what they could be doing better. Does it have all the social media elements to gain comments, to be distributed through networks and to form a community? We then look at your Facebook and Twitter account – are they being maximised for the community, are the right tools being used to assess reputation, risk and roles? You are happy with what you’ve achieved with community engagement and are looking for the next step.

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Son drowns while Mother Facebooks

Laurel Papworth

Such a sad story – 13 month old son dies while mother is playing Cafe World on the online community Facebook. According to court documents, Johnson put her son in the tub for his bath a little after 8:30 a.m. Facebook Online Communities social media social networks drowning mother online community social network sonGREELEY, Colo. –

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How One Father Used a Social Army to Find his Son

Convince & Convert

” Bob’s biggest ammunition was that he made all of the legal documents public online. Social Pros Podcast brand communities grassroots real-time marketing social marketing social marketing strategy Social Pros Tweetable Moments It really was people. It was that viral. bringjerryhome Tweet This Trial by Fire Bob Pfeifer used social media to bring his son home. Bob’s son, Jerry, went to Central Europe with his mother and half-brother in 2012.

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5 Benefits of Conducting a Competitive Analysis

Digimind

Briefly, a competitive analysis is a living document that identifies and evaluates your competitors strategies to determine their strengths and weaknesses in relation to your own products and services. Conducting a competitive analysis is an essential step for every successful brand.

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Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. With that awkward transition we’re going to bring on the show Lauren Vargas, head of social media and all things community at Aetna. Then of course you went on to do a lot of community management/social media management type work before joining Aetna.

Radian6 87
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Social Intranet: Open Atrium social network for internal use

Laurel Papworth

Read the documentation , specifically the How to Build a Feature section , to find out how to do it. Documents : A simple online handbook that lets you collaborate on documents, store and compare revisions, attach files, and once you’re done print out the final copy. Online communities within the organisation – what do you use? Technorati Tags: drupal , free , Online Communities , open atrium , OpenSource , social intranet , social network.