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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Step #2: Gather Top-Level Social Media Data You’ve identified your competitors — now it’s time to find out what they’re doing on social media. Image source Finally, be sure to gather all the same data points for your social channels to compare performance against your competitors. What types of media do they post?

Analysis 184
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7 B2B Digital Marketing Tips For Your Branding Toolkit

Keyhole.co

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52
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8 Things To Know About Social Media Compliance

Keyhole.co

These cover areas like data privacy, advertising, and intellectual property. Today, topics like data privacy are often making the news. Some regulations – such as data privacy and protection laws – have painful fines attached. When advertising on social media, you’ll collect a lot of useful data.

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What Key & Peele Can Teach Marketers About Contagious Content

Convince & Convert

As a business storyteller, improviser, and comedian who has taken sketch and writing classes at Second City (it’s in the handbook that all good improvisers make a Second City pilgrimage at least once in their lives), I think this duo represents the best of what great comedy storytelling and social satire can and should be.

Content 100
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Twitter Tailored Audiences: When Does It Make Sense?

Convince & Convert

That means that digital marketers now have a number of powerful new options to consider when forming their budgets. Example 1: Putting Your Existing Data to Work. And, remember, you can also use other CRM data, such as the amount of time since a previous communication, in your Tailored Audiences campaigns. Ben is based in NYC.

Twitter 132
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Social Media - Kaleidoscope Marketing

Diva Marketing Blog

When most people begin to explore social media they usually start from the perception that social media is another marketing channel. What exactly is a marketing channel? The Product Marketing Handbook by Rick Chapman offers a simpler explanation. For many marketers that translates to a creating a "campaign."

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing.

Marketing 279