Josh S Peters

NOVEMBER 3, 2009

You should also know which keywords have the best conversion and which ones are costing you the most per click. If you or your company is running a PPC campaign then you should have a list of keywords you’re bidding on and have a core set that are the most valuable to you.

Twitter 100

Twitter Case Study Lijit eBook 100

Convince & Convert

SEPTEMBER 20, 2010

Let private companies like Lijit and public one’s like Google know: you know they have not been transparent about what they make from our blogs; what % they share with US, the people creating the content they use and re-sell at great profit. and its members (Lijit). Your UNION, P.U.B.,

Social Media 149

Social Media B2B Strategy Consultant 149

Buzz Marketing for Technology

JUNE 27, 2008

Lots of ways to look at it, but one (simplified) analogy is to consider what the first wave of internet did for our economy: the cost of a transaction was dramatically reduced, and the cost of information was dramatically reduced. Lijit Search. OK, maybe I was being a bit dramatic for effect, but the point is valid. Categories.

Wiki 140

Wiki Project Meeting Organization 140

Almost Savvy

JULY 15, 2010

They have been spoiled by free and want the results to be free too but rewards cost – they cost effort and if you’re unwilling to invest in establishing a foundation before you pitch you will not get the results. These spammy tactics do nothing but turn people off and clutter up their private space.

Social Networking 279

Social Networking LinkedIn Comments Twitter 279

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Since the organization’s mission relies on storytelling, Stacey says, “social media represented a way for us to share those stories with the broadest possible audience for the lowest possible cost.&# 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

JULY 21, 2009

Every bad sale costs you five. Here’s some more food for thought: Every blog post or negative review costs you thousands of customers. Some will go the extra mile to share with their friends exactly why they’re moving on, too, so don’t make any missteps that will cost you business down the road.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Almost Savvy

APRIL 12, 2009

Reply Vincent Wright says: August 27, 2010 at 3:29 pm Solid and well-reasoned advice, Irene. Too often the matter of our needing to access key-data when Linkedin may be down is overlooked but, it can be quite costly…Thanks, Irene! It will be poor solace to say that you are worth hacking but it is a backhanded compliment.

LinkedIn 279

LinkedIn Yahoo Tips Domain Name 279

Josh S Peters

NOVEMBER 5, 2009

What matter is they didn’t communicate and it’s costing them. Whether it was Toyota not communicating with the artists or Toyota not communicating with their agency to make sure it was done right doesn’t matter at this point. Bottom line there is no excuse for what happened.

Flickr 100

Flickr eBook Lijit Sites 100

Techipedia: Tamar Weinberg

JULY 15, 2009

The only substantial cost for you is time. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! The best part? Access to these social media communities is free. We’re seeing an incredible paradigm shift from a paid model to a virtually free model.

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you don’t buy the extended warranty it costs you just to call and try to get help. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Had many issues with my Apple Ipod and they seem to just have the attitude “You bought it, your headache.&#

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

Your responsibility as a marketer is to understand that permission marketing might actually take work, but the other extreme is to choose an easy way out that will likely have a cost that may be hard (or impossible) to recover from. What do you choose? The tools help, but at the end of the day, it’s about the relationships.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Almost Savvy

MARCH 25, 2010

As with any conference, talk with friends who attended, take a look at the content, the overall experience of being there, how easily you can access similar content through other means, cost, etc. and decide if it is a fit for you. Were you there or know someone who attended? Please add your thoughts below.

Hotels 160

Hotels Conference Transportation Eventful 160

Almost Savvy

NOVEMBER 28, 2008

Costs nothing to participate and can be done from the comfort of your home or office. Leave out the politics, religion, advertisements/promotions/links and other potentially controversial commentary. Carols can be humorous, tell a story, rhyme. Have fun, be creative. Let your inner poet or lyricist shine. Carols have to be in English.

Twitter 100

Twitter Meeting LinkedIn Lijit 100

Techipedia: Tamar Weinberg

MAY 12, 2010

And since the cost of adding calls to action on a website and/or sending email messages is relatively low (email sends are arguably the least expensive weapons in your marketing arsenal), failing to do so is an almost unforgivable sin for any enterprising social marketer.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Strategy Apple iPhone 114

Techipedia: Tamar Weinberg

MAY 19, 2008

Here’s what Sprint is thinking: you’re wasting our valuable customer service dollars and our errors are costing us too much money, so we’ll drop you and we’ll save big. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Reputation 100

Reputation Airlines Digg MySpace 100

Convince & Convert

MARCH 25, 2010

That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox? And that’s just it.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

SEPTEMBER 14, 2010

You can’t sell ideas, and unless companies of all sizes can figure out how to assign real or at least believable revenue or cost reductions to social media, this entire movement is going to flame out in 18 months. link] Mark Tamis Not at all Jay – I fully support the use of CRM platforms & datamining and analysis.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Josh S Peters

SEPTEMBER 18, 2009

So as long as you keep your CPA (Cost Per Acquisition) below $4 you’re making money and have a positive ROI. However, if you’ve been doing your due diligence you would know that based on your data each customer is worth an average of $4 due to what they buy from your free newsletter.

ROI 100

ROI CPA Campaign Buy 100

Convince & Convert

SEPTEMBER 21, 2010

As Charlene Li said recently, social media trades media cost for labor cost. When you show them the costs, they begin to understand it’s marketing, but then they wonder why pay you to do it when a 14-year old in their parent’s basement can do it? Social Media is Inexpensive False. Social Media is Fast False.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

JUNE 17, 2010

But at what cost? I look at it a little differently. Sure, you can get a ton of followers by doing all the right things ( Mack Collier has a great post here about how he got to 20,000 followers ). If you spent all day, every day on Twitter you could certainly amass quite a following.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Techipedia: Tamar Weinberg

MARCH 4, 2010

12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! That’s gotta be more luck than skill no? Reply Tamar Weinberg March 4, 2010 at 3:22 pm Hi Isaacson, actually, I don’t think it’s just “luck.&# Hotels in NYC are costly.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JANUARY 25, 2008

12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! As previously stated, users in the social news sphere find what’s newsworthy (e.g. Actually, I referred to all your blog posts, because I did a search, not just to this post (which you could not know).

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Josh S Peters

JUNE 21, 2010

It’s an extreme illustration of a sketchy practice to be avoided at all costs. This Twitter profile has accumulated over 800 followers, but has yet to provide a single update in any way related to its stated content (coupons for Utah). And does it work? Judging by the last post over six months ago, it doesn’t look to be worthwhile.

Social Media 159

Social Media Case Study Lijit eBook 159

Convince & Convert

AUGUST 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 3 Amigos: Email, Blogging, Social Sharing August 19th, 2010 (..)

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

JULY 6, 2010

Ultimately, until ROE (Return On Engagement) = the ROI of implementing a company-wide social media initiative (the cost of training, training materials, etc), most companies will still be dragging their feet when it comes to CSR social media strategies.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? And yet, many people are still relying on the older stuff because it's familiar to them.

FAQ 139

FAQ Content Consultant Social Media 139

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Ultimately, there will be overhead “costs,&# such as monitoring your evangelists’ representation of your brand. Investing in a campaign that rewards your satisfied users to become your ambassadors is more cost effective than paying a sales agent with the added benefit that nobody likes a sales agent but we all love our friends.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Convince & Convert

JULY 14, 2010

With the low/no cost of entry, it does cost time – your time. As a leader, I prefer to have as many listening posts as possible in regard to my organization and those I serve and hope to serve. We Are Not Alone Serving as the organization’s advocate for adopting social media can be a test of passion and commitment.

Social Media 136

Social Media Strategy Metrics Organization 136

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

If we sell out we might make money but the cost is way to high. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Moral of the story: We need to be true to what we know to be right.

Reputation 125

Reputation Chemicals Issues Consultant 125

Convince & Convert

AUGUST 11, 2010

We looked at criteria like size (under 100,000 people), college town, good schools, access to health care, cost of living, etc. The Science of Cities We used the online filtering tool Find Your Spot to narrow down our relocation options. and the site produced a list of candidate cities for our consideration.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

JULY 28, 2010

Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! The portable size and map make it perfectly logical to bring Mike’s Dining Guide with you when out on the town in Banff. there is Mike’s phone number in big, bold letters. It’s a Bird.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Techipedia: Tamar Weinberg

JULY 29, 2010

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. Free is beautiful, and costs are part of life.&# At the end of the day, contrary to seemingly popular belief, the hosts aren’t the only ones pocketing the money.

Products 267

Products Consultant Price Social Media 267

Convince & Convert

APRIL 1, 2010

The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Content Analysis Sports 120