Social Media Strategies Summit

OCTOBER 13, 2023

But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement.

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Examples Trends Social Media Brands 130

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media 121

Social Media Tips HootSuite Marketing 121

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? Planning is one of the most important factors for success in your social media marketing initiatives.

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Project Social Media Template Templates 129

Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1.

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Social Media Hubspot Statistics Survey 145

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Identify trends : Social listening pinpoints changing preferences and emerging trends.

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Social Media Sentiment Loyalty Microsoft 110

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

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B2B Trends Social Media UGC 117

Social Media Strategies Summit

AUGUST 4, 2020

The power and presence of social media continues to increase daily amongst the lives of Americans. A 2019 study by Pew Research found that 72% of U.S adults used at least one social media site. The study found that 90% of Americans ages 19-29 use at least one form of social media. .

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Social Media Communities Instagram Eventful 175

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Social Media 103

Social Media Team Social Media Management Report 103

Oktopost

JULY 20, 2023

In the ever-evolving world of social media, there’s a new player that’s making quite a splash. Threads is designed to be a space for sharing text updates and joining public conversations. Now, you might be wondering, “What’s the big deal about another social media platform?”

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Conversation B2B Community building Instagram 91

Social Media Strategies Summit

APRIL 22, 2021

It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. According to Common Sense Media , US teenagers average almost 7.5 Image source . Baylor University.

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Education Examples Social Media Meme 264

Social Media Strategies Summit

DECEMBER 7, 2023

She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. She analyzed the data to devise four key strategies that higher education social media leaders can use to become the change agents their campuses desperately need. What Is the Enrollment Cliff?

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. But there are also plenty of good examples of CEOs using social media.

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Social Media Startup LinkedIn Telecommunications 212

Social Media Strategies Summit

AUGUST 3, 2020

The power and presence of social media continues to increase daily amongst the lives of Americans. A 2019 study by Pew Research found that 72% of U.S adults used at least one social media site. The study found that 90% of Americans ages 19-29 use at least one form of social media. .

Social Media 130

Social Media Communities Instagram Eventful 130

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. But now, it needs a little power boost.

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Social Media Management Social Media Trends Meme 183

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Source: PEW Surveys conducted 2012-2019.

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Trends Social Media Instagram Platform 182

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

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Social Media Privacy Insurance Guidelines 105

Sprout Social

AUGUST 29, 2023

With exciting new tools like conversational AI, it’s already here, and it’s changing the way we work for the better. At surface level, conversational AI operates through virtual agents that can alleviate customer care team load and streamline the user experience. Table of contents—feel free to skip ahead: What is conversational AI?

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Conversation FAQ Sentiment Banking 79

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. In marketing, the primary types of social proof are: Product Reviews : Reviews are the lifeblood of social proof.

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comScore Marketing Case Study Review 299

Visually SM

JULY 31, 2020

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. In this article, we are going to explain the following topics: Why should we use videos for social media? Why use video for social media? Interviews or Q&As.

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Social Media Video Company Content 246

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

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Social Media Strategy HootSuite Sentiment 111

Social Media Strategies Summit

NOVEMBER 7, 2018

It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. So how is a social media marketer to decide?

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Platform Social Media Influencer Trends 272

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event.

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Eventful Social Media Marketing Influencer 161

Hootsuite

OCTOBER 27, 2022

Without conversational commerce , this happens online all the time. Learn how to take your customer service digital with conversational commerce. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates.

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Conversation Brands FAQ Survey 98

Social Media Strategies Summit

DECEMBER 16, 2022

However, leveraging students to support your social media initiatives is easier said than done. And students lead busy lives; many don’t have the time to pursue social media content opportunities in addition to their studies. Lawerence Synett , Director of Social Media, University of Colorado Denver.

Social Media 130

Social Media UGC Project Collaboration 130

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

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Analytics Social Media Tools Price 179

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). What is it about social media careers that makes them dominated by white women?

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Social Media Survey Education Team 123

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

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Types Social Media Microblogging Overview 145

The Realtime Report

DECEMBER 2, 2022

New Social Media App Uncovers. Playsee , the fast-growing social media company that highlights neighborhood connections, today announced a major feature release. View and Interact With Content on Social Media. What Gen Z Users Want. How Playsee Boards Transforms How People.

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Social Media Apple Survey Feed 91

Buffer Social

JULY 18, 2023

You’ve probably seen social media marketers boasting these kinds of results on Instagram. In this blog, I uncover unique tips from top social media managers who’ve revived defunct accounts and increased their clients’ reach to thousands of followers within a few days of working with them.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Let’s Check Out Khoros as a Social Media Management Tool . Let’s Check Out Khoros as a Social Media Management Tool . Chatbot – Start the conversation with automation, increase agent efficiency, triage, and more.

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Social Media Management Review Social Media Tools 122

Ignite Social Media

APRIL 2, 2019

To support this mission, we developed three social media objectives: 1) Build awareness among our target audience. To support this mission, we developed three social media objectives: 1) Build awareness among our target audience. 88% year-over-year increase in last-touch sales attribution from social media.

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Social Media Case Study Retail Study 129

agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? But seasoned social media managers know how to stand out with different types of content. In fact, Twitter is one of the few social media platforms in which you can still build traffic and leads without investing in advertising. After all, it can be chaotic.

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Social Media Management Social Media Tips Content 187

Buffer Social

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

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Social Media How To Skills Hubspot 90

Convince & Convert

NOVEMBER 15, 2011

The two most important words in social media should be “so what?” Tom was referring to data-dredging and the spate of statistical “best practices” that bubble up in social media like something in Jed Clampett’s back yard. The Recalcitrant Social Media Cheerleader. Point Less.

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Case Study Study Social Media Repository 141

Ignite Social Media

AUGUST 31, 2021

2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands. Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . Cause Marketing Continues to be a Top Social Media Trend.

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Trends Organization Social Media Travel 184

Ignite Social Media

JULY 1, 2019

If you’re ready for your social copy to cut through the noise and stop potential customers in their scrolling tracks, this is the guide for you. Have you ever been in a conversation with someone and thought “Wow…this person just gets me”? Study the performance of a variety of posts and let your audience inform your writing.

Social Media 144

Social Media Tips eBook Study 144

Sprout Social

AUGUST 31, 2022

Managing social media means you need a variety of skills to become successful. Here are 17 social media management tips to help you stay productive and organized: 1. From longstanding favorites like Instagram and YouTube to newer apps like TikTok and BeReal, there are so many social media platforms to choose from.

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Social Media Management Organization Products Social Media 103