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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Hosting frequent live sessions on platforms like TikTok, Instagram, and Facebook encourages customers to see the benefits of live shopping , increases brand engagement rates, and has a positive effect on follower count. Online shopping is growing much faster than retail sales overall, particularly among Millennials and Gen Z purchasers.

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Your Guide to Shopping & E-Commerce on Social Media

Likeable

Shoppable In-Feed Posts. Brand Example: Glossier is famous for its socially native approach to organically promoting products throughout its social feeds. . Brand Example: Last year, Tommy Hilfiger held a live shopping event on YouTube hosted by model Manuela Frey and other special guests. . Live Stream Shopping. Black Friday.

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TikTok Ecommerce 101: Why Your Business Should Be on TikTok

Hootsuite

Delight your customers and improve conversion rates. That means people can instantly buy things they’ve just seen on their feed. How to drive higher TikTok conversion rates for your business. Boom: conversion rates through the roof! Catering to your ideal user base will help conversion rates soar. Source: Kaja.

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The 12 Best Chatbot Examples for Businesses

Hootsuite

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. Delight your customers and improve conversion rates. Slush ended up with 55% more conversations than the year prior. Bestseller is the best retail chatbot example for customer service in bulk. Source: GetJenny.

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Top 10 Social Listening Tools

Oktopost

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Brandwatch. .

Tools 116
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How to Celebrate Black History Month on Social Media

Later

2020 saw a resurgence in social activism and conversations about anti-racism, with many brands taking part. As you plan your Black History Month content, think about how it fits in your brand’s overall marketing strategy and how you can continue the conversation in the months to follow. . The Importance of Celebrating Black Culture.

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3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros

Convince & Convert

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. “Social used to be the last part of the conversation. “Social used to be the last part of the conversation.

Questions 137