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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Hosting frequent live sessions on platforms like TikTok, Instagram, and Facebook encourages customers to see the benefits of live shopping , increases brand engagement rates, and has a positive effect on follower count. Online shopping is growing much faster than retail sales overall, particularly among Millennials and Gen Z purchasers.

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6 masterful examples of brands selling on Facebook Shops

Sprout Social

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. David Outwear tags individual products in their in-feed posts. David Outerwear is a men’s clothing retailer, focused on leather jackets, coats and accessories. Posted by Pixie Mood on Monday, January 10, 2022.

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Your Guide to Shopping & E-Commerce on Social Media

Likeable

Shoppable In-Feed Posts. Brand Example: Glossier is famous for its socially native approach to organically promoting products throughout its social feeds. . Brand Example: Last year, Tommy Hilfiger held a live shopping event on YouTube hosted by model Manuela Frey and other special guests. . Live Stream Shopping. Black Friday.

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20 Instagram Reel ideas for all types of brands

Sprout Social

And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. Instagram Reel ideas for fashion and retail brands. Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. more engaging than long-form videos.

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TikTok Ecommerce 101: Why Your Business Should Be on TikTok

Hootsuite

That means people can instantly buy things they’ve just seen on their feed. The TikTok feed is designed to be infinitely scrollable and addictive. Whether you’re making ads or regular videos for the feed, be sure your content looks and feels like authentic user-generated content on the app. Source: Kaja. Source: TikTok.

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Social Shopping: How Instagram is Changing the Way We Shop

Later

From entirely shoppable feeds to a whole host of tools aimed at supporting small businesses , there’s no denying that Instagram is on a mission is to turn the app into a streamlined shopping experience. When we take that concept to the new Instagram Shop feed , we’re stepping into a curated, personalized, shoppable destination.

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How to Celebrate Black History Month on Social Media

Later

A fun, interactive idea could be hosting a virtual Q&A event ( Instagram Live , Facebook and Instagram Rooms , Zoom, etc.) For example, Refinery29’s Unbothered hosted a free virtual event with sessions featuring Black creatives like Chrissy Rutherford : View this post on Instagram. with a Black creator or leader in your industry.