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7 ways to use social media for market research

Sprout Social

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Research 144
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4 Research Methods to Find Unique Angles Outside The First Page of Google

Buffer Social

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. So, I ventured out to find more research methods to address this issue. You need to expand your research beyond those pages to serve these gaps.

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New Research Finds the Curation vs Creation Sweet Spot

Convince & Convert

Thus, brands seek to “be a part of the conversation” by sharing links that are relevant to their followers but often not specifically about their products and services. This act of finding good content and sharing it is known as content curation. This creation-vs-curation paradox inspired me to look for some answers in the data.

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Samsung’s Social Media Strategy: Widespread Reach With Curated Content

Keyhole.co

They excel at identifying trends and specifically curating products for different markets and regions. Capitalizing on current trends and interests In a world where everyone is plugged into viral trends and pop culture, using market research can help boost a brand’s engagement levels.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Organic conversations, feedback and reviews can’t quite literally be bought. Shout-outs. Positive comments.

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How To Do LinkedIn Competitor Analysis & Research

Keyhole.co

LinkedIn allows you to conduct market research and gain accurate insights. How you curate content for your audience defines your growth in the digital space. Trends drive conversations in social spaces. This way, you know exactly what insights you want to retrieve at the end of your research. Content benchmarking.

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Why Hotel Brands Need to Curate Experiences to Drive Business

Pixlee

There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Most brands already offer curated experiences to guests, but marketing these suggestions with User-Generated Content can make them more visible, attractive, and trustworthy.

Hotels 64