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This Week in Social Media – 5/22/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities. We knew we were onto something.

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#SproutChat Calendar: Upcoming Topics for August 2018

Sprout Social

This August we’re tackling deep topics that social media managers everywhere come across regularly, from developing true connections and optimizing content to self care and marketing conferences! Wednesday, August 8: Optimizing Content Experiences for Your Audience on Social Media With UberFlip.

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How Social Media is Changing the Way the Media Markets Itself

Bill Hartzer

You don’t have to tell Kevin Reilly, entertainment president of Fox Broadcasting Company, that social media is a good way to market new shows. Reilly gushed over how social media has made shows hits like Glee and New Girl, almost before they even hit the airwaves. He already knows. It’s where you need to be.

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Survey Shows Marketing Budgets to Increase Spend in Social Media, Search Engine Marketing in 2011

Bill Hartzer

An annual marketing budget survey of business-to-business marketing trends released today is showing that marketing departments are going to increase their budget in Social Media and in Search Engine Marketing in 2011. Two years ago, marketing budgets still were split 60-40 traditional to online.

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Will Facebook replace your B2B Marketing email system?

Buzz Marketing for Technology

Facebook made its initial announcement of Project Titan to the market on February 5th and was candidly thought to be a Google Gmail killer. Facebook should be your social media hub of everything you have from company news, announcing events, offer tutorials, highlight videos, conduct polls and create community around discussions.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Yahoo, too.