Sherrilynne Starkie

MARCH 1, 2018

Training for Facebook Blueprint Certification gives marcoms pros the skills to maximize business on Facebook. There are currently two certifications for two specific areas of expertise – Facebook Certified Buying Professional and Facebook Certified Planning Professional. Managing Facebook Pages.

Badge 191

Badge Facebook Compete Training 191

Jon Loomer

DECEMBER 2, 2021

As a Facebook advertiser, you must understand the seasonality of competition and CPM (Cost Per 1,000 Impressions). You’re competing with millions of other advertisers in the Facebook ads auction. The post The Holidays and the Seasonality of Facebook Ads CPM appeared first on Jon Loomer Digital.

CPM 209

CPM Facebook Discount Cost 209

Small Business Mavericks

SEPTEMBER 25, 2013

One author says it is allowing the social network to catch up with Facebook, but is it? If Google+ did catch up to Facebook in terms of users, traffic, etc., The fact is, both Google+ and Facebook offer marketers a lot of value. Using Google+ does have search benefits that using Facebook doesn’t, but not by much.

Compete 101

Compete Google Facebook Social Networking 101

Jon Loomer

JANUARY 10, 2022

Auction Overlap, most often confused with “audience overlap” is a potential issue faced by Facebook advertisers, usually because they are targeting similar audiences in multiple ad sets. When their ads are about to enter the auction, Facebook first chooses the ad with the highest total value. What is Auction Overlap?

Facebook 202

Facebook Overview Compete Notification 202

Hootsuite

MARCH 27, 2024

This allows you to take advantage of the ease of creating a boost post vs ad on Instagram, Facebook, or LinkedIn while also building specifically promotional content that might not be effective as an organic post. Find out how to boost a post on Facebook , Instagram , and LinkedIn. What’s a social ad?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

SocMed Sean

FEBRUARY 10, 2022

As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. Because of that, Instagram should continue to be a part of your marketing strategy in 2022. In 2020, Zuckerberg launched Reels on both Facebook and Instagram.

Instagram 162

Instagram Strategy Marketing Metrics 162

The Realtime Report

JANUARY 19, 2020

The Future of Digital Marketing: Top Tips for a Successful Strategy. Digital marketing is an ever-changing field, and you have to be constantly searching for new trends to make it work to your advantage. To learn more, check out five trends that will affect the future of digital marketing in 2020 below! Stories and Lives.

Strategy 204

Strategy Tips CPM Marketing 204

Jon Loomer

JANUARY 22, 2020

Facebook launched Delivery Insights nearly three years ago to provide actionable data related to the factors that contribute to the performance of your ad set. Facebook ads are distributed based on an auction system. Facebook considers anything over 20-percent to be high competition. Dynamic Creative Optimization.

Tools 216

Tools Facebook Cost Overview 216

Ignite Social Media

APRIL 9, 2019

Our President, Deidre Bounds, shares insights on Facebook updates to key metrics in this week’s edition of Ignite Your Week. Facebook Updates Key Metrics. Today we’re going to talk about Facebook’s new relevancy scores, their new ranking. Relevancy Score. Engagement Rate & Conversion.

Metrics 112

Metrics Facebook Compete Conversation 112

Ignite Social Media

JUNE 28, 2022

But with everybody turning to video marketing, it has become so hard for some to stand out from the crowd. So, how can you make sure your video content marketing strategy is on point? Here’s your ultimate guide to video content marketing, including tips on how to get started, what to film, and where to post it for maximum reach.

Video 146

Video Content Marketing YouTube 146

Forbes Social Media

JANUARY 30, 2022

Facebook has insisted that it won't police content on its site, and Spotify hopes to do the same. That strategy hasn't been competely successful for Facebook.

Compete 98

Compete Facebook Sites Strategy 98

Mindjumpers

AUGUST 16, 2012

When the App Center launched in May this year a vast number of people were already playing games on Facebook. However, Facebook gaming has gotten a real boost from the recent launch of the App Center. The new App Center is boosting Facebook gaming. The number has also risen 8.4% The number has also risen 8.4%

Campaign 235

Campaign Facebook Marketing Mobile 235

Ignite Social Media

APRIL 9, 2019

Our President, Deidre Bounds, shares insights on Facebook updates to key metrics in this week’s edition of Ignite Your Week. Facebook Updates Key Metrics. Today we’re going to talk about Facebook’s new relevancy scores, their new ranking. Relevancy Score. Engagement Rate & Conversion.

Metrics 103

Metrics Facebook Compete Conversation 103

Direct Marketing Observations

JANUARY 17, 2019

In 2007, when I joined Facebook, it was all about the one degree of separation between you, and who you knew. Now it’s about so many “other” things besides you and yet, in 2019, it still comes back to you, particularly when we have to synthesize the latest batch of Facebook data privacy breaches. Absolutely.

Social Media 189

Social Media Marketing Social Networking Compete 189

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals.

Compete 115

Compete Conference Organization Social CRM 115

Harp Interactive

SEPTEMBER 28, 2010

When it comes to Facebook, your brand is competing with rants, life events, link suggestions, pet photos, Mafia Wars, Farmville & other businesses vying for attention! Below I’ll share with you a few ways to optimize your Page as well as a few tactics on optimizing your website for Facebook sharing!

Facebook 408

Facebook Compete RSS Activities 408

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. Not so much.

B2B 150

B2B LinkedIn Facebook Statistics 150

Convince & Convert

FEBRUARY 17, 2011

Now, you’re competing with Coke. The email inbox is also a battleground , with your special offer competing through the attention aperture (as Brian Solis calls it) with Nigerian Prince scams, Amazon recommendations, and Linkedin “don’t forget to connect with this guy&# nudges. With McDonald’s. With Chevy.

Compete 132

Compete CoTweet CoTweet Small Business 132

Oktopost

MAY 26, 2020

They have to compete for eyeballs and wallets against banking giants, disruptive startups, and wildcards like cryptocurrency payment apps. There’s a good reason for this astronomic growth — the rewards are huge and the market has all kinds of directions to grow in. . How to get fintech social media marketing right. Build Trust.

Social Media 141

Social Media Banking Marketing Mobile 141

Sherrilynne Starkie

FEBRUARY 22, 2018

Today is the launch of TRUEdotACADEMY, a new training service for today’s most in-demand digital marketing skills. It’s my joint venture with marketing agency TRUEdotDESIGN and provides in-person training based on globally-recognized standards set by Facebook, Twitter, Google and Hootsuite. .

HootSuite 191

HootSuite Training Compete Skills 191

Freelance Social Media

OCTOBER 20, 2008

The surging social-networking giant is talking to a number of song-streaming services and music community sites, including Rhapsody.com, iMeem.com, iLike.com and Lala.com, about an outsourcing deal that would more deeply integrate their music experience into Facebook, sources familiar with the situation said, the NY Post reports.

MySpace 100

MySpace Compete Foursquare Facebook 100

Ignite Social Media

NOVEMBER 17, 2021

Facebook has been the focus of too many headlines to count, from the iOS updates to the Facebook Files to the Meta rebrand. But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies. The Facebook Pixel Is Abandoned by Marketers.

Social Media 208

Social Media API Reputation Compete 208

Ignite Social Media

OCTOBER 22, 2019

The stated goal is to reduce, particularly among young people, the negative pressure caused by competing for likes and the embarrassment of low like counts. on Instagram in July and began rolling to Facebook in certain regions this September. Remember the glorious days of 16% average organic reach for brands on Facebook?

Influencer 109

Influencer Posterous Marketing API 109

Socialmedia.biz

OCTOBER 30, 2018

It used to be that marketers, website owners, and bloggers only had to worry about staying compliant with Google’s algorithm and its updates but now it seems that they have to stay in tune with Facebook’s ever-changing algorithms as well. News Feed Algorithm . Improving Content Web Wide . How The New Algorithm Works .

Content 119

Content Facebook Feed Feedly 119

Hootsuite

MAY 16, 2022

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” How many Facebook ads would that buy? Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. Bonus: Get the Facebook advertising cheat sheet for 2022. How does Facebook ad pricing work? this year, I’d have $432.

Cost 94

Cost CPC Facebook HootSuite 94

Convince & Convert

NOVEMBER 13, 2017

This suggests that Instagram—not Snapchat—is the platform of the future for marketers. Instagram—not Snapchat—is the platform of the future for marketers. Instagram Stories gives users and marketers the best of both worlds—and users are responding. New Instagram Features for Marketers. Click To Tweet. Extended Stories.

Instagram 163

Instagram Marketing Analytics Influencer 163

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. It's not good enough to just create cool visuals, be on Facebook Live video daily and tweet a few links.

Template 167

Template Templates Trends Content 167

Sherrilynne Starkie

JANUARY 2, 2018

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. It can seem like social media is a waste of both time and resources in a world of competing priorities. Facebook Blueprint certification and Twitter Flight School demonstrate mastery in major social networks.

Consultant 309

Consultant Social Media Curata Sysomos 309

Keyhole.co

DECEMBER 26, 2023

Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. million Facebook: 49 million YouTube: 13.6 Instagram: 19.1 million Twitter: 1.9

Social Media 52

Social Media Strategy Sports Meme 52

The Realtime Report

JULY 21, 2021

Social media’s popularity can be both a blessing and a curse for marketers. Its popularity means that you always have access to a massive pool of potential customers, but it also means that you have to compete with many other companies also trying to reach the same people. Tips For Creating a Social Media. Strategy for Your Business.

Real Estate 172

Real Estate Social Media Strategy Tips 172

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. If you’re feeling the heat, we see you and hear you.

Social Media 114

Social Media Marketing Atlassian Team 114

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

B2B 148

B2B LinkedIn Tips Marketing 148

Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. Facebook hints at removing “Like” counts. Following Instagram’s lead , Facebook is testing hiding the “Like” count. Waiting to see how this changes things for marketers. Spotify adds new Facebook sharing option.

Marketing 110

Marketing YouTube Overview Instagram 110

The Realtime Report

JULY 10, 2012

This is a guest post by Joel Rubinson, the President of marketing and research consultancy Rubinson Partners, Inc. As a marketer watches their Facebook Fan totals go up, up, up — sometimes organically and sometimes via paid Facebook ads — they get a rush of gratification that they are building their customer base to new altitudes.

Research 175

Research Facebook Compete Consultant 175

Idaconcpts

AUGUST 19, 2010

Another take on the original Facebook vs Twitter artwork. – On a more serious note, here are the monthly unique visitors to Facebook and Twitter, according to Compete. Share this on Facebook. – Email this to a friend? Subscribe to the comments for this post? Tweet This! Share this on LinkedIn.

Twitter 161

Twitter Facebook Technorati StumbleUpon 161

The Realtime Report

APRIL 28, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+, Linkedin and Pinterest: Facebook. Social Media News Ticker: Facebook Launches “Nearby Friends” Social Media News Ticker: Twitter Launches New Profile Design and Buys Android App Cover.

News 170

News Social Media API Facebook 170