Pam Moore

FEBRUARY 17, 2023

If you're in a leadership role in marketing, technology, human resources, sales or you're the CEO of your company, and you have negative thoughts about change, this could seriously hurt your digital transformation efforts. You need to overcome your limiting beliefs and have a positive mindset in order to succeed.

Patterns 148

Patterns Energy Team Skills 148

Pam Moore

FEBRUARY 17, 2023

If you're in a leadership role in marketing, technology, human resources, sales or you're the CEO of your company, and you have negative thoughts about change, this could seriously hurt your digital transformation efforts. You need to overcome your limiting beliefs and have a positive mindset in order to succeed.

Patterns 147

Patterns Energy Team Skills 147

The Social Media Hat

MAY 21, 2016

They've come to depend on the platform to assist in the creation of webinars, videos, podcasts. A new app was released, Bebo - Swipe To Chill , which was developed by the team at Blab and seems to shift the focus of the company to a different audience and different model. Is that the kind of battle a startup wants to fight?

Social Networking 114

Social Networking YouTube Platform Hosting 114

Sprout Social

MAY 18, 2016

Customer acquisition is an incredibly tough goal and competition continues to grow as startups and businesses around the world increase in numbers. For instance, webinars or eBooks that specifically talk about how your product works. Your company blog should is one of the most powerful ways to generate demand for your company.

Strategy 83

Strategy Marketing Report Resources 83

Waxing UnLyrical

MAY 20, 2015

You can build the next Uber, Tinder, or [insert hot, IPO-bound startup here] and it won’t matter if no one knows you exist. If you’re writing for other entrepreneurs, you may want to target Fast Company , Entrepreneur , Inc , or Forbes , and almost every topic is relevant to Huffington Post. Sorry, Field of Dreams. Want to learn more?

Tips 100

Tips Proposal Repository Influencer 100

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Real time marketing shows that you’re aware of what’s going on in the world and gives companies a chance to show a little personality.

Strategy 125

Strategy B2B Marketing Conference 125

Rebekah Radice

AUGUST 6, 2018

Over the years, I’ve had the honor to speak on over 200 stages, lead hundreds of webinars, and train thousands of business professionals. Now as you get started with this, think about how much your audience retains during a one hour webinar. Yet I remember my first presentation like it was yesterday. Understanding your audience.

How To 99

How To Research Energy Social Media 99

Pam Moore

FEBRUARY 17, 2023

If you're in a leadership role in marketing, technology, human resources, sales or you're the CEO of your company, and you have negative thoughts about change, this could seriously hurt your digital transformation efforts. You need to overcome your limiting beliefs and have a positive mindset in order to succeed.

Patterns 78

Patterns Energy Team Skills 78

Convince & Convert

FEBRUARY 19, 2013

I was everything and more to the company I had started. If you’re working for a company and they’re spreading you thin across a variety of tasks outside your job description, you need to slap your bosses naked and hide their clothes. I was putting in 80-hour week after 80-hour week and still not getting it all done.

Content 132

Content How To Consultant Journal 132

Sprout Social

JUNE 23, 2016

In spite of that quick growth, we’ve kept that startup atmosphere where people care about what you have to say, no matter where you are in the company—I feel like I can actually have an impact. We lead webinars for customers as well as new feature trainings and new hire training for our team. What is your role at Sprout today?

Education 75

Education Team Meeting Products 75

Almost Savvy

NOVEMBER 11, 2009

This suggestion is a little late, but it would be interesting to explore how both consumers and brands/companies will keep track of all their communications as social media continues to explode, as well as go mobile. The platforms and devices used to communicate continue to fragment: multiple email accounts, social networks, chat, SMS etc.

Mobile 113

Mobile Lijit SMS LinkedIn 113

Social Media Strategery

NOVEMBER 10, 2011

The company’s designated social media “guru” – there to find out how to turn their company’s Intranet into a “Facebook or Wikipedia behind the firewall.” I want to find out why Cindy, the HR specialist in Omaha refuses to use the discussion forums that her company set up. “

Conference 107

Conference Meeting Sharepoint Gov 2.0 107

Writtent Blog

JULY 17, 2013

In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. A buyer persona is a vibrant profile of your company’s ideal customer. A buyer persona profile is the great equalizer, because it allows companies of all sizes to improve their targeting. What the Heck is a Buyer Persona?

Sample 99

Sample Samples Research Company 99

OnlineRockersHub Marketing Blog

OCTOBER 26, 2019

Companies with big budgets have senior-level executives flying to conferences discussing ways of adding more people to their clientele. What these companies are exactly doing is offering their prospective customers a tiny taste of their product – or value – to prove to them that they have a worthwhile product. We live in tricky times.

eBook 68

eBook Diagrams Sample Samples 68

Pam Moore

MARCH 14, 2019

If there is one thing I learned after working in my 15+ year career in corporate America managing product and brand for startups to some of the world's largest enterprise brands as well as the past 9 years running my agency, is that no product or tool is ever what their website says it is, period. Agorapulse. Dream away!

Platform 60

Platform Marketing Training Hubspot 60

Pam Moore

MARCH 14, 2019

If there is one thing I learned after working in my 15+ year career in corporate America managing product and brand for startups to some of the world's largest enterprise brands as well as the past 9 years running my agency, is that no product or tool is ever what their website says it is, period. Agorapulse. Dream away!

Platform 60

Platform Marketing Training Hubspot 60

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Are there specific markers that indicate readiness within companies? How should companies evaluate success? Measuring social media is viable, but not obvious.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

FEBRUARY 10, 2010

“We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. But, the service goes a long way toward tying email and social media together in a coherent, actionable fashion, and is affordable for almost every company. But, the current system is just the beginning.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Buffer Social

SEPTEMBER 28, 2016

Social Pros, recently named the best marketing podcast at the Content Marketing Awards , dives into the inside stories and behind-the-scenes strategies of how huge companies and brands like Ford, Dell, IBM, ESPN and more manage and measure their social media programs. Real people doing real work in social media. Format: Interviews.

Skills 40

Skills Social Media Hosting Marketing 40

Diva Marketing Blog

JUNE 2, 2009

2 sentences about your company – Funny not Slutty features comedy for women created by female producers, writers, humorists and comedians. 2 sentences about your company - Green Theory is a marketing consultancy that works primarily with venture backed startup companies. Everyone wants results tomorrow.

Social Media 53

Social Media B2B Delicious Wiki 53

ProBlogger

DECEMBER 12, 2012

Forced to close her real estate business in November 2008 because of the mortgage meltdown, Susan launched her digital information business in January 2009 with a mere $200 in startup capital. How can a company not be excited about this? Susan’s ebook, Mortgage Secrets for Real Estate Investors is where it all started. They can’t lose.

Case Study 46

Case Study Study Real Estate eBook 46

Rebekah Radice

JULY 30, 2018

Think about it… if your company or team has a difficult time aligning sales and marketing, there’s a reason. The same holds true for your company and all other goals. Ensure that the social media goals you create are in direct alignment with everything your company is trying to achieve. White papers. Case studies.

Social Media 121

Social Media Startup How To Case Study 121

Writtent Blog

DECEMBER 6, 2023

If you’re a small business or new startup, you don’t have money to waste on expensive advertising like your bigger competitors can. Blog posts can be collated into an ebook, a webinar recording could become a subscriber-only video, a magazine article could be reprinted and distributed as a booklet…the possibilities are endless.

Small Business 98

Small Business Marketing Compete Directory 98

Oktopost

DECEMBER 8, 2020

A competitive landscape analysis should cover five key topics: Who your company’s competitors are. Every business can benefit from competitive landscape analysis, from the smallest startup challengers to an industry’s reigning titans. Around 90% of Fortune 500 companies engage in competitive analysis.

Analysis 111

Analysis Compete Price Study 111

Hootsuite

MAY 7, 2020

Figures released from mobile data and analytics company AppAnnie show that TikTok tops the download charts this year. At an estimated $78 billion , TikTok owner Bytedance is the world’s most valuable startup. In September 2018, TikTok’s parent company Bytedance usurped Uber’s long-held position as the world’s most valuable startup.

Marketing 145

Marketing Statistics Hashtag Startup 145

ProBlogger

SEPTEMBER 4, 2012

Getting the word out about your startup is tough. To become a thought leader in your startup’s industry, and to generate quality leads through your blog, be sure to follow these ten essential steps to creating a blog presence that thrives in the crowded blogosphere. Why are resources so important for startups?

Startup 45

Startup Tips Resources Alltop 45

Social Media Strategies Summit

APRIL 25, 2023

But not everyone stops to consider the powerhouse potential of their company blog in their marketing arsenal. A catchy, informative header can work wonders in communicating what your company is all about. As you can imagine, establishing credibility and trust is very important to a consulting company.

Conversation 159

Conversation Company Loyalty Case Study 159

Kikolani

SEPTEMBER 17, 2015

In one particular case study , a startup called The Foundation set their sights on utilizing quizzes through Facebook. It lets companies interact with their customers by giving them the ability to participate in an event where their participation plays an integral role in generating leads. A Quiz in Action. Video in Action.

Social Media 60

Social Media Forums Discount Reddit 60

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

agora pulse

APRIL 28, 2020

An experienced digital marketing professional who works with companies to enhance results from Digital Marketing. Mike Gingerich : Helping a company establish a powerful presence on social media and seeing that result in sales growth and brand loyalty is amazing! It may be brand awareness for a newer company. About Ian Cleary.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Convince & Convert

MARCH 18, 2016

And speaking of today’s guest, I’m super, super excited to have here on Marketing Marvels, episode two, my good friend Hana Abaza, who is the marketing genius for one of my very favorite companies, Uberflip. We use it a lot at Convince & Convert, for our own company and also for our clients, and I’m fired up about it.

Marketing 60

Marketing Content eBook Joomla 60

Pam Moore

FEBRUARY 1, 2016

We work with brands of all sizes from startups to Fortune 10 brands. Be patient when changing mindset within a company that is new to social media and digital marketing strategies and tactics. Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper.

Social Media 113

Social Media ROI How To Marketing 113

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans.

Social Media 120

Social Media Strategy Analysis Reputation 120

Writtent Blog

JULY 14, 2014

Your copy is your salesman, one that can directly determine the success of your website, marketing campaigns, and company. 101 Copywriting Dos & Don’ts – An excellent list of copy writing yays and nays geared toward unversed small businesses and startups. Company News Copywriting' What’s the solution?

Resources 111

Resources Advertising Startup Conversation 111

Kikolani

OCTOBER 20, 2015

Write Big Content First (Guides, eBooks, Webinars, etc.). Start by creating content “assets” such as guides, eBooks, or recorded webinars. I saw a great example of this on Inbound.org from a startup who live blogged their Instagram ad experience then turned it into a large Instagram marketing guide.

SEO 60

SEO Mobile Sites Google 60

Convince & Convert

SEPTEMBER 1, 2010

Swept up in a frenzy created by mainstream and business media, companies rush to adopt the hot new thing, to ensure that the competition doesn’t have some sort of secret weapon. What I’d hear over and over again from companies that had bought online ads in the early days was “ We tried that once. Resources deployed.

Social Media 121

Social Media Consultant Social CRM eBook 121

VEED Grow

AUGUST 18, 2020

Look at What Relevant Competitors Are Doing If your students don’t have an online following, they can analyze the content that other people and relevant companies are currently creating. This will help students figure out what other companies or people are doing to get an online following with videos. Watch their webinars.

Project 52

Project Video YouTube Instagram 52