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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Here’s exactly how to do it.

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Laying Off Microsoft

Jason Yormark

There was no question really when Microsoft offered. I put in four amazing years with Microsoft Advertising and made life long friends in the process. I never imagined Microsoft would lay anyone off, but the economy had other plans. Hell, Microsoft throws away millions of dollars on everything you could imagine.

Microsoft 222
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What Does it Mean When Social Media Companies Can’t Survive?

Direct Marketing Observations

With 12seconds.tv, I had used a dozen times or so and I could see an application or a place for it in the crowded world of social applications and services. Both companies had traffic and users, and both applications were free, but the problem was, they could not figure out how to make a living off of a social utility.

Company 183
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You Need These Roles on Your Social Media Team [Skills + Salaries]

Hootsuite

There are endless benefits to using social media for business. But social success is a lot more complex than posting occasionally on Facebook and Instagram. If you want to reap the rewards that social media marketing can offer your business, you need an all-star social media team. Are you paid enough?

Skills 80
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Major Social Media Acquisitions: 3 Must-Reads

Firebelly

Big companies have been acquiring social media startups a lot lately. Here are 3 must-reads on some of the larger acquisitions and, more importantly, why these companies feel the need to become more social. Salesforce Buys Buddy Media To Ride Social Media Marketing Wave.

Yammer 183
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Facebook’s IPO: 5 Must-Reads

Firebelly

But Facebook has many of the traits that made Apple, Microsoft, and Google great in the long run. By Tim Worstall It might sound a little strange claiming that a company which has just launched a huge IPO has in some way failed. Facebook IPO Spawns New Wave Social-Media Angel Investors.

Microsoft 166
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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

LinkedIn 113