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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Long-term outcomes can be achieved with tactics like: Optimization of the page: involves using metadata and density of keyword enables search engines to easily crawl your web pages. Design: your images, video, and collateral must be visually appealing, informative, and help the visitor understand why they should buy your product.

SEO 239
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6 Ways Emerging Technologies Are Set to Change the Use of Social Media

SocMed Sean

Radio Frequency Identification (RFID) tags are used on a large variety of products to scan them for billing and identification. Social media could make use of the data collected by RFID tags by allowing you to see the purchasing choices of people on your friend list, which could be a useful addition to product reviews.

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Cool B2B Marketing Tools for Marketo Users

Oktopost

Here are some of the cool fellow partner products and services we learned more about in August: Metadata. Metadata has created an ABM platform that consistently and reliably delivers marketing KPIs with minimum time and effort. B2B companies would greatly benefit from this robust, smart platform.

B2B 77
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The complete guide to B2B SEO

Sprout Social

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. B2B SEO has a few basic areas that differ from B2C SEO.

B2B 125
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How to use YouTube Creator Studio to Grow Your Channel

Hootsuite

Here’s a quick overview of the metadata elements that you can optimize: Edit your video title. Outside of optimizing your video metadata, the content section allows you to monetize your video content (more on this below!). Revisiting the title of your video is a great tactic to get more views and growth. Customization.

YouTube 137
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10 clever ways to improve your Glassdoor presence using Sprout Social

Sprout Social

Glassdoor houses over 70 million reviews and insights on over one million companies, helping people make one of the most important decisions we can make for ourselves: where to work. Regularly monitor Glassdoor company reviews. Reading Glassdoor reviews is mutually beneficial for both job seekers and companies.

Review 97
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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

The smartest companies are always looking to reach untapped markets. This rapid adoption and activity can make a big difference for expanding companies. It’s a best practice for companies to translate their social media posts for new global markets. Guest post by Charles Whiteman. during Ramadan.

Marketing 100