Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. This has implications for several functions within companies: Sales. I came away impressed. Community management.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Koka Sexton

OCTOBER 24, 2013

A few weeks ago I had the amazing opportunity to meet Gary Vaynerchuk the author of the upcoming book Jab-Jab-Jab Right Hook and the CEO of Vaynermedia. I jumped at the chance to meet Gary and appreciate the offer by Mitch to bring LinkedIn into the discussion. Meeting Gary in person was nothing short of amazing.

Meeting 97

Meeting Influencer Upcoming Education 97

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! It’s getting to be rather annoying actually.

ROI 161

ROI Social Media Metrics Loyalty 161

MegaBytee

APRIL 2, 2021

Ways of choosing the best SEO company in Dubai for your business. Do We Need to carry some research while hiring an SEO Company in Dubai? How to Find the Best SEO Company for Your Business? At that point, how would we track down the best SEO Company in Dubai? RESULTS AND ROI. Is the SEO agency reliable?

SEO 52

SEO Company How To Construction 52

Oktopost

APRIL 6, 2023

Joining the Radically Transparent podcast is Sarah Emmott, Head of Brand for Work Management by Atlassian , one of Fast Company’s “Most Innovative Companies in the Workplace”. As a career brand marketer in product-led growth companies, she’s well-versed in proving out brand-first marketing programs’ success.

Atlassian 118

Atlassian Strategy B2B Apple 118

Proactive Report

DECEMBER 2, 2013

His panel was about measurement, proving value and ROI. You need to establish the value equation for your company or client and provide results that meet that framework. If a crisis erupts online and goes viral it can cost the company a lot in terms of lost revenue and goodwill. Proving Value. Value is subjective.

ROI 69

ROI Case Study Health Care Insurance 69

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. Luckily, innovative technologies like artificial intelligence (AI) offer long-term solutions to meet these challenges.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Convince & Convert

OCTOBER 12, 2010

ROI in social media is a luxury. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless. For the most part, all they have is social media – so ROI is a matter of hope rather than measurable statistics.

ROI 124

ROI Social Media Small Business CPC 124

Oktopost

OCTOBER 28, 2021

To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI. Places like LinkedIn, Twitter, and Facebook offer B2B companies new arenas to spread brand awareness and win new customers. What is Social Selling?

Tools 144

Tools B2B Price ROI 144

agora pulse

SEPTEMBER 23, 2020

One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. How have your likes and shares on Instagram helped the company reach its targets? And most say that aligning their social media goals with company goals is their top struggle.

Social Media 144

Social Media ROI Social Media Management URL 144

Oktopost

APRIL 9, 2024

Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. The findings help Figo reinforce the value of social at their company and pulse-check brand health. Just be sure to meet community expectations on each platform.

Social Media 110

Social Media Insurance ROI Meme 110

Oktopost

MARCH 26, 2024

We previously covered the types of data and metrics you can measure to increase ROI on your social selling initiatives. This capability is invaluable for businesses aiming to quantify the ROI from their social media campaigns and prove social selling success.

Influencer 62

Influencer Report B2B ROI 62

Ignite Social Media

NOVEMBER 13, 2020

It would be easier to say, “I only care about what happens within the walls of the company,” or, “Your personal life is not my problem.” We can’t do whatever we want: meetings with clients and prospects have to happen during normal hours. We still have too many meetings, but we are emphasizing flexibility as much as possible.

iPad 184

iPad Team Class Meeting 184

Oktopost

APRIL 2, 2020

Second problem solved is clearing away the noise of data and providing a clear view of the ROI from social media marketing. People get caught up in numbers that seem great, but don’t seem to generate any additional value for the company. How much value it’s bringing to the company. . What’s working. What isn’t working.

Report 126

Report Social Media Tools ROI 126

Oktopost

JANUARY 31, 2024

With B2B buyers holding an active presence on social media, your sales teams can utilize social selling to meet these buyers online, provide value to them, and draw awareness to your products and services. In turn, this will humanize your company and build your credibility. What is Employee Advocacy?

B2B 62

B2B Metrics Comparison Education 62

agora pulse

JULY 17, 2020

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Nurturing a community of followers can be a substantial asset for companies of all sizes, especially when launching new products or striving to increase the rate of return customers.

Report 147

Report Social Media Metrics Aggregator 147

Oktopost

MARCH 4, 2024

But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. What is B2B SaaS Marketing? billion by 2030.

B2B 62

B2B Strategy Marketing Case Study 62

Sprout Social

OCTOBER 11, 2022

Behind-the-scenes/company culture content. Employee experiences are the most compelling examples of your company’s culture. Share content that gives people an inside look at working at your company. Many of today’s candidates wish they knew more about what it’s really like to work at a company before joining.

Strategy 131

Strategy Content Curation Press Release 131

Buzz Marketing for Technology

APRIL 30, 2013

When constant upgrades and revamps become daily tasks, or the functionality just isn’t meeting your growth demands, it might be a sign that it’s time to replatform—or migrate your site to a more stable, streamlined infrastructure. months; so promising a three-month turnaround is setting your company up for failure. Think long-term.

ROI 241

ROI Project Research Survey 241

Buzz Marketing for Technology

OCTOBER 5, 2013

When I’m playing Scrabble with my wife on a Saturday night, we’re just enjoying the company and the time together, and there’s nothing really serious about it. LH: One of our clients, Serena Software, makes a software application that help large companies manage the flow and upgrade of other software applications on mainframe systems.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Sprout Social

MAY 3, 2023

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. Are you going to acquire a company? Social data is a critical source of audience and competitor insights—data which can give your company a clear edge in the market.

ROI 96

ROI Cost B2B Organization 96

Socialmedia.biz

FEBRUARY 25, 2020

Savvy social media is responsible for many veteran companies’ successful transitions into the digital age as well as the startup explosion. As company leaders and teams focused on delivering their best products and services, customer social media demands outgrew what assistants or marketing departments could manage.

Consultant 102

Consultant Social Media Insurance Startup 102

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. Any recommendations?

Strategy 86

Strategy How To Training ROI 86

SocMed Sean

JULY 9, 2018

Now more than ever there are many aspects of your social media marketing you should continuously monitor, from ROI to algorithm updates and recent feature releases. There are reports to make and meetings to attend. Develop and/or reorganize marketing meetings and look into goals and objectives.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Oktopost

SEPTEMBER 14, 2023

Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. ABM is a strong initiative, especially in the current economic climate.

B2B 69

B2B Campaign Statistics Data 69

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 140

Analytics Report Social Media Google 140

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. What’s the true ROI? The ROI is insane. Use LinkedIn to research companies.

LinkedIn 113

LinkedIn Tips Skills URL 113

Oktopost

JANUARY 12, 2021

Surprisingly, for many companies, the answer is often no. . While B2C companies’ average CX scores range from 65% to 85%, their B2B counterparts usually manage less than 50%. Face-to-face meetings are out, so the next best thing is to have periodic check-in calls with customers and leads. Check-In Calls. Social Media .

B2B 101

B2B Marketing Metrics Survey 101

Oktopost

MAY 23, 2023

Empowering individuals to create strong content – whether it’s your entire workforce, or just your marketing team – is a great way to boost engagement with core issues within the company, and boost collaboration. But social conversations and trends occur in cycles. Repurposing content isn’t just about giving it a new life, but new scope.

Social Media 91

Social Media Content Marketing ROI 91

Oktopost

SEPTEMBER 14, 2023

Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. ABM is a strong initiative, especially in the current economic climate.

B2B 62

B2B Campaign Statistics Data 62

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. And within a few days, a meeting was set.

Campaign 147

Campaign Marketing B2B Conference 147

Sprout Social

JULY 14, 2023

This means your company risks losing valuable opportunities to connect with consumers. The loss of these opportunities can impact return on investment (ROI), customer retention rate and brand trust. Regular cross-functional team meetings and project collaboration dashboards are just two ways to improve understanding between teams.

Collaboration 77

Collaboration Marketing Team Hubspot 77

Oktopost

DECEMBER 21, 2023

By carefully allocating resources and prioritizing strategic initiatives, CMOs can ensure that every dollar spent delivers a high Marketing ROI. This data-driven approach allows you to allocate your resources more effectively, focusing on strategies and tactics that have proven to deliver a high Marketing ROI.

Marketing 62

Marketing Survey Skills How To 62

Harp Interactive

MARCH 31, 2010

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness.

Analytics 350

Analytics Social Media Trendrr Digg 350

Oktopost

AUGUST 24, 2021

According to The Changing Environment of Exhibitions and exponents.com: On average, a company sets 31.6% B2B events intend to accelerate pipeline generation and shorten sales cycles for faster, larger, and more sustainable ROI. Like user conferences, trade shows tend to be costly and are great if you want quick ROI.

B2B 118

B2B Eventful Marketing Conference 118