Social Media ROI: Mythic or Measurable? Six Experts Weigh In

Webbiquity SMM

Does social media marketing produce measurable ROI—and if so, how does one measure it? You can’t calculate ROI from social media… Analyze This: A Social Media Measurement Process by FeedBlitz. Are brands moving away from trying to quantify the ROI of social media marketing?

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How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity SMM

So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. There remains some debate about whether social media ROI can be measured.

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What’s the ROI of your culture?

SocialFish

Most companies don’t meet these standards. The companies we studied shot out in front by strengthening four key capacities that make sense in today’s world: digital, clear, fluid, and fast. Culture That Works Featured Nimble Nonprofit Social CRM and ROI

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The KISS Method For Determining Social Media ROI

SocMed Sean

Think of your internal knowledge base as the “Facebook for your company” and create an environment where employees are encouraged to connect and share. DON’T try to use Facebook as a company intranet. The KISS Method For Determining Social Media ROI Sean R.

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Four Metrics for Measuring Social ROI

Mindjumpers

But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? Following are four of those metrics for measuring social media ROI, which we see as of great importance. Social media is all about interactions.

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Measuring Social Media ROI

Akamai Marketing

Another year of measuring social media ROI. Because first, we should dispel some myths about measuring social media ROI. I’m an advocate for social media ROI, but before we can measure social media ROI, we have to kick these myths to the curb. Stay Akamai: Phew!

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Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI.

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How to Amplify Your Content ROI

Convince & Convert

Statistics show that 71 percent of B2B companies use content for lead generation. Here’s what you can do to make your content effective at delivering ROI. When your blog fails , how can you deliver ROI from your content? These digital days, content has taken on a new meaning.

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How to Track Social Media ROI for the Financial Industry

agora pulse

The biggest challenge is estimating the social media ROI. What is Social Media ROI? Social media ROI (“return on investment”) is a measure used to signify the return from the cost of investment in social media. Why Track Social Media ROI? Tracking Social Media ROI.

How to Maximize ROI on Your Ads

Social Media Marketing

All you need is a little bit of information on how to maximize ROI on your ads and you’ll be achieving success in no time. Important Topic Google AdWords a Popular Form of Pay Per Click Advertising Why Businesses Should Hire an SEO Company? Using social media as a tool for advertisement is only one way of maximizing the ROI potential of your ads. Improve Your PPC ROI Maximize ROI on Your Ads PPC PPC Ads tips to Maximize ROI on Your Ads

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Why ROI isn’t everything with social media

Socialmedia.biz

Despite promising results, a significant number of professionals in leadership positions were skeptical of social media’s impact on a company’s growth. Why should you go beyond the conventional ROI metrics of success? According to Sean Jackson , CFO of Copyblogger Media – “Social media marketing is never going to produce an ROI. Remember, getting an ROI from social media marketing goes beyond just math and numbers.

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Understanding Social Media ROI Cycle

Mindjumpers

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry.

ROI 254

5 Reasons Your Social Media ROI Sucks

SocialFish

I’d like to see you use cost per lead or lead per impression or revenue or ROI. The post 5 Reasons Your Social Media ROI Sucks appeared first on SocialFish. This post by Brian Carter is so awesome, I’m reposting it here in its entirety with permission.

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Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Most B2B marketers are still using a social media playbook developed by B2C companies.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Highlight your company’s community involvement.

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Social Media ROI’s Missing Ingredient

Convince & Convert

You cannot figure out ROI without first knowing the “I.” How to Quickly Figure Out Your Social Media Costs and Get Closer to Social Media ROI. What’s the Next Step in Tracking Social Media ROI? (watch video to see my son artistically photo bomb me).

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How to Explain Social ROI to C-Suite

Talkwalker SM

Social ROI is a hot topic of discussion for all companies involved in social media. Before social even comes into play it’s important to understand exactly how social fits your company’s overall marketing and sales strategy.

ROI 162

How to track social media ROI for the financial industry

agora pulse

What is social media ROI? Social media ROI (“return on investment”) is a measure used to signify the return from the cost of investment in social media. Why track social media ROI? Figure out what your company’s goals are. 10,000) and use the social media ROI formula.

On ROI, Social Media, and Relationships

Waxing UnLyrical

I just finished watching a video from LeWeb ’10 in Paris starring Gary Vaynerchuk in which he discusses the ROI of social media. ROI in this sphere is incredibly hard to put a number on for some businesses. It’s changing the definition of ROI in their names.

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Social Authority and ROI

The Social Media Incubator

ROI 104

Calculate Your Blogging ROI in 9 Steps

Convince & Convert

Creating and sustaining a good blog for yourself or your company is a highly labor-intensive proposition. The people (maybe you) working on the blog could be doing something else that helps the company make money, save money, or both. What do those hours cost the company in salary?

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“Digitally Mature” Companies Make More Money

The Realtime Report

How about this one: according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. What Makes a Company Digitally Mature?

The Shocking ROI of Influencer Marketing

Convince & Convert

But the ability to calculate true ROI – to assign actual dollars to those clicks and shares – has mostly been limited to e-commerce companies who can successfully close the attribution loop. Influencer Marketing ROI Blows Online Advertising Out of the Water.

Social ROI: The Quest of Creating Business Value Through Social Data Takes a Step Up

Mindjumpers

focused on helping marketers transform social data into a measurable ROI. It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media. Tweet.

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The ROI of Influencer Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program.

ROI 95

How CMOs Can Prove the ROI of Tech Investments

Convince & Convert

Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Here are a few metrics the CMO must understand and track in order to prove the ROI of their investments.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror.

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The ROI Of Social Media [Infographic]

Firebelly

We like to compare it to the ROI of a your mother because it’s almost impossible to put a value on everything she has done for you throughout your life. It also shows that companies are increasing social media plans and budgets. “What’s my return on investment?”

ROI 213

Facebook Generates Business for Companies That Use It! [Infographic]

Mindjumpers

Tweet When we discuss the ROI on Facebook, we often come across different opinions about it. I found it really interesting that a lot of companies designed their Facebook page, before their website.

Measuring Social Media ROI | Small Business Mavericks

Small Business Mavericks

» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.&# Customer Support – There are some companies doing this very well. About Us What’s a Maverick?

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it.

How Does Social Listening Change the Way You Do Business (and Create ROI)?

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? We discussed a ton of ideas on how to capture ROI or create impact using social media!

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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different.

ROI 126

How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different.

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Ultimate Guide to Measuring Social Media ROI

Sprout Social

Social media ROI is one of the most heavily debated topics in the online marketing world. In a survey from Convince & Convert , 41% of companies said they had no idea whether or not their social media efforts were actually paying off. What Is Social Media ROI?

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6 Accidental Ways Companies Kill Innovation

Convince & Convert

Companies pursue innovation with the best of intentions. The company wants to evolve; the company needs to evolve. But, well, then the company starts acting like a company again. The company returns to its status quo. Don’t let your company be an idea killer.

Is Our Addiction to ROI Killing Social Media?

Convince & Convert

I didn’t know him, and hadn’t worked with his (large) company. In that workshop, we discussed social media ROI realities. Our mutual friend has apparently emphasized the importance of well defined, realistic, ROI. Social Media ROI is Always Doable.

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What’s the ROI of Social Media Silence?

Akamai Marketing

Regardless of the measurement opportunities, we still hear the same questions over and over again, “what’s the ROI of a social media?” What is the ROI of silence? At the very least, most companies should be at the “listening” phase right now.

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Is There Truly No ROI From Social Media?

Small Business Mavericks

A survey of small business owners (SMBs) indicates that 61% of them show no return on investment (ROI) with social media. of SMBs that increased their time on social media are also a part of that 39% that is seeing an ROI. I’m more concerned with whether or not there is an ROI from their social media efforts or whether or not that 61% of SMBs simply don’t know how to measure ROI. There is one thing that I do know: Social media ROI can be measured.

ROI 95

Social Recruiting Tips to Attract Top Talent to Your Company

Socialmedia.biz

Attracting top talent to your company is one of the most difficult tasks facing any owner, recruiter or business manager. You’ll need to understand each platform and its user demographics when creating content with which to promote your company.