Kikolani

FEBRUARY 8, 2012

A white paper is a cross between a magazine article and a corporate brochure. They posses both the educative qualities of a magazine article and the persuasive qualities of a brochure, this educative and persuasive quality of a white paper makes it one of the most powerful marketing tools. This is a guest post by Mitt Ray.

Blogger 128

Blogger Education Newsletter Hubspot 128

Proactive Report

MAY 6, 2010

In a segment about the sale of Newsweek on Marketplace on NPR yesterday Kai Ryssdal said “Papers and magazines that have been around for decades are barely hanging on. Every newspaper and magazine has a website and that website has a voracious appetite for content. Newsroom are under tremendous pressure today. jump in traffic.

Web 2.0 101

Web 2.0 Press Release comScore Nielsen 101

Kikolani

DECEMBER 10, 2015

Or maybe host an online seminar or webinar? Companies and freelancers you’ve hired or bought products from. Get featured in your alumni magazine (which maybe also gets published online?). What sort of content are you sharing there? Tips, strategies, and other advice are great pieces of content to share on your blog. You could….

Google 97

Google Case Study FAQ How To 97

OnlineRockersHub Marketing Blog

OCTOBER 26, 2019

Companies with big budgets have senior-level executives flying to conferences discussing ways of adding more people to their clientele. What these companies are exactly doing is offering their prospective customers a tiny taste of their product – or value – to prove to them that they have a worthwhile product. We live in tricky times.

eBook 68

eBook Diagrams Sample Samples 68

Proactive Report

MAY 1, 2010

And of course we were delighted that he chose a release about the Social Media Roadmap webinar series I did with Marketwire as his example.). Companies sprang up to service this need and PR people had to learn a new skill – video news. Newspapers and magazines all have websites. News Releases.

Press Release 83

Press Release Syndication News Journal 83

Proactive Report

APRIL 27, 2010

And of course we were delighted that he chose a social media press release about the Social Media Roadmap webinar series I did with Marketwire as his example.). Companies sprang up to service this need and PR people had to learn a new skill – video news. Newspapers and magazines all have websites. News Releases.

Press Release 77

Press Release Social Media Syndication News 77

Ari Herzog

SEPTEMBER 30, 2010

Worked with some of the biggest companies in tech and digital, including RIM, Microsoft Canada, IBM, British Telecom and LG Electronics. Spoken at TEDx and regularly quoted in publications and news media, including Marketing Magazine, Canadian Marketing Association and City News Toronto. Featured in Marketing Magazine.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Convince & Convert

APRIL 15, 2010

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Is Your Company in the Content Marketing Industry? Consider a company like Kodak.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer.

Social Media 153

Social Media Strategy Social CRM Consultant 153

Kikolani

JANUARY 16, 2011

Question: How to convince a company that you work with how important blogging can be to their company’s success? Answer: I would say the easiest way to convince a company to use blogging is to find a competitor that is using it successfully. Question: How many times per day should you post on your company’s FB wall?

Questions 167

Questions WordPress Postrank Blogger 167

Waxing UnLyrical

JANUARY 13, 2011

Of course that quote was said and used in jest, and Im not insinuating that Shanans co-workers/company leadership are a bunch of "old people", but I think its a relevant insight to the chasm younger generations often have to navigate to successfully communicate with generations who didnt grow up immersed in the tech world like we did.

Project 170

Project How To Class Posterous 170

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Social Media 118

Social Media Strategy Social CRM Company 118

Writtent Blog

DECEMBER 6, 2023

Publish articles in trade or local magazines. Most people think published work is more valuable than a simple blog post, and articles cost less than advertising in the same magazine. These stories add credibility to your company and help you get more customers. Post your company offers on coupon and deal sites.

Small Business 98

Small Business Marketing Compete Directory 98

Buzz Marketing for Technology

OCTOBER 4, 2008

Companies that didnâ??t The investment these companies will make in blogs, social networks, and communities will â??stimulate " These findings echo what we saw in the eLearning Guilds 360 Report on eLearning 2.0 ( webinar today , by the way). Sign up for the Free eLearning Guild Webinar on eLearning 2.0.

Project 265

Project Web 2.0 Module Wiki 265

Buzz Marketing for Technology

JUNE 28, 2008

intellectual property is contained in the messages and attachments they send through their e-mail systems (source: Message Therapy, CIO Magazine, January, 2005). 3rd party services are usually owned by the individual not the company. s best intranet: IBM (webinar). With no metadata or search, shared drives become un-navigable.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Sprout Social

JULY 1, 2021

Klarna is a global fintech company that enables smooth shopping by allowing consumers to buy now and pay later. Why text-based posts work on social: Consumers want information— 53% of consumers like or follow brand pages on social to learn about new products or services and 52% do so to stay up to date on company news. Live Video.

Types 141

Types Social Media Content UGC 141

Convince & Convert

MARCH 4, 2010

Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. After your webinar yesterday my department spent an hour or so asking ourselves, “What IS the goal of our blog?&# Ive founded 5 companies, and spent 15 years running digital marketing agencies. Jury's still out.

Metrics 132

Metrics Strategy How To Tourism 132

Waxing UnLyrical

DECEMBER 4, 2010

Even if Fast Company tries to tell you so. Radio Roundtable: Twitter-quitter Celebs, Facebook profile changes & Navy issue « Media Bullseye – A New Media and Communications Magazine says: December 8, 2010 at 4:11 pm [.] HCMImpact said: RT @ShellyKramer: Why Digital Death Sucks | [link] via @shonali [.]

Class 233

Class Campaign Klout Influencer 233

Ignite Social Media

DECEMBER 12, 2017

Because of this, our two companies, Ignite Social Media and Carusele , partnered together to host a webinar covering various ways that marketers can create meaningful social media content on their own. Stock-up on props, papers, and scrap materials to create magazine-worthy styles.

Social Media 239

Social Media Content UGC Influencer 239

ProBlogger

SEPTEMBER 6, 2016

Sometimes I appear in-person but at other times, companies hire me to provide webinars on mental strength. I write for magazines and other websites. I write for several major publications and magazine editors often approach me with requests for an article. I created a mental strength eCourse.

Consultant 20

Consultant Proposal Publishing Journal 20

Convince & Convert

JUNE 11, 2010

We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. And to think I was the one who launched your published writing career when I gave you a chance with your first column way back when for bizAZ magazine. Customers can be won or lost, every second of every day.

Upcoming 125

Upcoming Project News Social Media 125

ProBlogger

JANUARY 16, 2012

If I were to generalize, most of the millionaires I interview use social media, or at least have someone in their company use it. Companies have people that are their ‘social media’ person and they’re just putting information up there that almost becomes overwhelming. How can your company make their social media experience better?

Social Media 46

Social Media Small Business Twitter Blogger 46

Webbiquity SMM

SEPTEMBER 4, 2012

First, five reasons B2B companies are a better fit for social media marketing than their B2 counterparts: • Clear understanding of customers (“B2B marketers go far past demographic data”). “With the hurdles into publishing and information sharing now so low, it is harder than ever before for a company to stand out.

B2B 185

B2B Social Media Review eBook 185

Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? TA : Each of our companies is a “smart agent&# in some way.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

JUNE 3, 2010

link] [link] Jason Never underestimate how far showing a little humanity instead of towing the company line can go towards setting things right. From a PR standpoint, I see companies and people time and again fail to embrace the cardinal rule of admitting mistakes to the highest degree possible. What BP Can Learn From the Umpire.

Social Media 157

Social Media Strategy Consultant Social CRM 157

Convince & Convert

MARCH 3, 2010

Remember, the most important customer of EVERY company is Google. Companies often get so close to their own knitting that they cannot see the knots, and that brand of myopia is especially difficult to overcome in social media. link] jaybaer If there were thousands of blogs, Webinars, books, etc. It's true. And it works.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. I feel that PR companies can be a huge education resource to their clients. And pretty soon they won't be saying “Geez, I wish I could follow more companies on Facebook.&# What do you think?

Questions 161

Questions Social Media Consultant Education 161

Webbiquity SMM

NOVEMBER 10, 2010

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. Per Mike’s usual style, the webinar was packed with helpful information but too much for one sitting, and to get through it all Mike talks at about twice the speed of those disclaimers at the end of radio ads.

Social Media 176

Social Media Hubspot SEO Diagrams 176

Convince & Convert

NOVEMBER 28, 2010

Eventually, every company is going to have to think of itself as a TV station and a magazine. And because creating or curating content is important for all companies, it’s a book that I hope will find a broad and enthusiastic audience. Not Content for Content’s Sake. 17 online classes, one very low price.

Content 117

Content Marketing B2B Case Study 117

ProBlogger

JUNE 13, 2012

Do the same with magazines and television—offer your services as a source, an author, or a guest to be interviewed. I know you’re used to thinking in terms of webinars, but I mean an actual class. Jennifer Michelle built a niche sportswear company from the ground up using just a blog and a newsletter. Research them.

Class 42

Class Press Release Conference Blogger 42

Sprout Social

JULY 9, 2020

Content encompasses everything from ebooks to webinars to blog posts. When you publish a company blog post, the blog post is the content. Depending on how your company is structured, content marketing might be its own position or team or it could be a part of the duties of several people. Let’s break down the phrase.

Content 114

Content Marketing Publishing Loyalty 114

Justin Levy

JULY 6, 2010

Magazines : I subscribe to a healthy number of magazines (affiliate links): Fast Company , Inc. Also, besides the magazines that I already subscribe to, occasionally I pick up another magazine based on an interesting article or feature.

RSS 216

RSS Overview Journal News 216

Convince & Convert

AUGUST 31, 2015

Many companies don’t understand the influence of 1:1 email, or that 112 billion 1:1 business emails are sent every day! These personal touchpoints can play an important role in getting your external audience more in tune with your brand and company initiatives. Have an upcoming webinar ? Email List Growth.

Content 60

Content Upcoming Real Estate Conference 60

Webbiquity SMM

FEBRUARY 21, 2012

eBooks / digital magazines. Webinars / webcasts. research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). Content can be produced in a wide variety of formats: • White papers. Case studies. Presentations. Product data sheets / brochures. Blog posts. Checklists. Infographics.

B2B 190

B2B Social Media Alltop Marketing 190

Buzz Marketing for Technology

JUNE 27, 2008

T&L magazine. Here, in one of the poorest areas of Los Angeles County, I have kids who have self-esteem, who are going to college, who are being recruited to help make companies and institutions more effective, who are being treated like queens and kings by our elected officials and being recognized in front of L.A. T&L Events.

Skills 100

Skills Education Project Report 100