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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 114
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60+ Creative Marketing Ideas for Small Business

Writtent Blog

Sponsor a local sports team. Send out a press release or feature article and get your logo on the team uniforms. Join associations and use the provided resources , including local networking events, online forums, and job boards. Answer questions on forums and answer sites. Speak at seminars and teach workshops.

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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. You can identify these competitors by speaking to your sales team or leaning into customer feedback.

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? Comments, forum posts, podcast mentions, you name it.

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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Of course, what works for one company may not work for another, which is why it’s important to measure Return on Ad Spend (ROAS) when evaluating all advertising campaigns and how much budget should be given to each platform.

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How to recruit more talent for your social video content

Sprout Social

There’s a new pressure on social media teams to not only make more videos, but to also star in them. If you can feel your leadership team about to pop “the question,” don’t worry—you can remain behind the lens while still featuring human beings on your channels. Lean on your team for content creation. But it’s not for everyone.

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How to Start a Social Media Marketing Agency: Step by Step

agora pulse

That’s everyone, from the founders through to the web design team. For the latter, you could team up with another agency, take on a contractor, or simply say no thanks to the work. This involves engaging fans on forums and social media, providing fast answers, and supporting sales and customer support teams.