Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. By integrating the cognitive capabilities of AI with understanding big data, intelligent automation helps with predicting outcomes so companies can proactively improve processes.

Strategy 102

Strategy Sentiment Patterns Marketing 102

Webbiquity SMM

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

The Realtime Report

AUGUST 26, 2020

The World Economic Forum’s “ Global Risks Report 2020 ” reveals that, in the United States, the chances of catching and prosecuting a cybercrime actor are almost nil (0.05%). At the same time, the impact on the targeted companies’ business is massive. How To Protect Company Data. WHAT IS A DDOS ATTACK?

Banking 158

Banking Cost Software Price 158

Janet Fouts

DECEMBER 14, 2011

You’re happy in your company, so why build a personal brand through social media? Here are just a few reasons building your personal brand can support the goals of your company in any industry. What industry is your company in? Make your company look good. Get to know peers who might want to join your team.

Company 148

Company Social Media Policies Guidelines 148

The Realtime Report

FEBRUARY 15, 2021

The lack of close contact makes many tasks hard, such as planning your team’s next marketing move. However, a virtual work environment doesn’t mean you can’t stay energized and connected as a company. Are you hungry for ways to tap into your team’s creative energies from a distance? Embrace Alone Time.

Strategy 91

Strategy How To Marketing Exercises 91

Buzz Marketing for Technology

JULY 24, 2008

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.

Company 279

Company Health Care Energy Groups 279

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Glassdoor Glassdoor lets millions of people get the inside scoop on companies they are interested in working for. What is review analysis?

Review 125

Review Brands How To Analysis 125

Small Business Mavericks

APRIL 17, 2011

A media company. But what does it mean to be a media company? These include forums, blogs, community websites where industry news can be published, wikis, etc. Whatever it is, if you are a media company, then you’re a power to reckon with. One Response to “Are You A Business Or A Media Company?&#

Company 142

Company Wiki Case Study Press Release 142

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. You can identify these competitors by speaking to your sales team or leaning into customer feedback.

Analysis 90

Analysis Report Examples Tools 90

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Oktopost

MARCH 20, 2022

Research engine for agile product teams. If for marketers social listening is a way to analyze conversations and trends at scale, product teams are using this tool to get unbiased feedback from customers, uncovering their individual needs, challenges, and pain points. Listening for customer success. Social media is where everyone is.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

AUGUST 22, 2023

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis. What are the benefits of conversational analytics?

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

AUGUST 21, 2023

We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization. Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. What are AI ethics?

Marketing 88

Marketing Privacy Policies Issues 88

The Realtime Report

SEPTEMBER 13, 2022

Further illustrating high expectations and optimism for Getbee’s first-to-market solution, the company recently announced that it raised $1.8 These retailer-branded experiences—all maintaining a company’s visual identity, look and feel—instantly connects consumers with star sales experts who become available with one simple click.

Retail 91

Retail Video Microsoft Loyalty 91

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? Comments, forum posts, podcast mentions, you name it.

Reputation 94

Reputation Sentiment Analysis Notification 94

Sprout Social

FEBRUARY 21, 2022

Anyone who manages their company’s social media for a living operates every day in fear of being the one at the helm when the company Twitter account is hacked. But focusing on it is the number one way to avoid your company being in the headlines because criminals hacked your account and something terrible was posted.

Social Media 121

Social Media Pharmaceuticals Energy Policies 121

Sprout Social

DECEMBER 6, 2023

But it can be a challenge for the marketing teams on the digital front lines to overcome the concerns of security and privacy teams—especially at the intersection of HIPAA and social media.” Familiarize your team with this protocol by co-creating HIPAA compliance training programs that feature social media education.

Social Media 102

Social Media Privacy Insurance Guidelines 102

Sprout Social

NOVEMBER 8, 2023

73% of customers want companies to recognize their unique needs and expectations. For example, let’s say a video game company drops a new game and monitors social media and gaming forums for player reactions. Maybe it’s time to staff up your customer service team or invest in an AI chatbot to provide instant responses.

Sentiment 108

Sentiment How To Analysis Review 108

Waxing UnLyrical

MARCH 15, 2018

The proliferation of new media outlets has changed everything about how companies communicate. True or not, that belief can serve a company well if it installs some best practices for empowering employee evangelists by helping them build the skill sets and gain the confidence to speak on behalf of their employer. A Reason to Speak.

Badge 175

Badge Embedding Forums Mobile 175

Sprout Social

SEPTEMBER 8, 2021

Here are a few ways you can use Twitter Spaces to benefit your organization: Share company updates or announcements. This is a great way to keep your followers in the loop and engaged with your company. The Twitter Spaces team themselves have been hosting Spaces to share community updates. Nurture your brand community.

Conversation 132

Conversation Twitter Hosting Upcoming 132

Oktopost

DECEMBER 1, 2021

Jason is currently serving as the Marketing Director at CreativeX , an AI-powered technology company that helps organizations measure the impact of creative decisions. Jason built the team that drove record-breaking campaign and pipeline numbers across the organization. Catch all episodes here. Meet Jason Miller.

Microsoft 109

Microsoft B2B Apple Conference 109

Oktopost

DECEMBER 21, 2023

Of course, what works for one company may not work for another, which is why it’s important to measure Return on Ad Spend (ROAS) when evaluating all advertising campaigns and how much budget should be given to each platform. If additional team members are necessary, allocate budget accordingly.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

MARCH 8, 2023

There’s a new pressure on social media teams to not only make more videos, but to also star in them. If you can feel your leadership team about to pop “the question,” don’t worry—you can remain behind the lens while still featuring human beings on your channels. Lean on your team for content creation. But it’s not for everyone.

Video 91

Video Film Content How To 91

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. This could help you set benchmarks for your customer service team so they can try to snag as many or more positive reviews by the end of the quarter. What are they posting on social media? You need to know it all.

Sentiment 94

Sentiment Metrics Analysis Trends 94

Dave Fleet

FEBRUARY 28, 2013

Help customers to help customers – successful companies in the social support space leverage customer forums to help customers answer each others’ questions, and step in when questions go unanswered at first. Build an army of advocates – educate, empower and reward your biggest fans for engaging for you.

Social Media 393

Social Media Communities Overview Forums 393

Sprout Social

JUNE 30, 2020

Jolie has been with the company for six years and throughout that time has been responsible for running the coffee chain’s social platforms, influencer strategy and PR. With that comes the task of demonstrating social’s value as an arm of marketing to the rest of the company. She’s even dabbled in the brand’s events management.

How To 106

How To Meeting Team Collaboration 106

Waxing UnLyrical

JUNE 24, 2019

Consider STEM professionals, who regularly share issues and wins in forums with their tribe. When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage. Their motivation is the overall betterment of science and technology. Event panel.

Influencer 237

Influencer Authentication Survey ROI 237

Dave Fleet

JULY 18, 2011

Online customer support is one of the key trends confronting companies as they embrace social business and look to interact with their consumers online. As social support grows in reach and popularity, companies are facing the conundrum of how to successfully scale. Here are eight pointers for scaling your customer support: 1.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . This approach will also work for many SaaS B2B companies. .

B2B 121

B2B Communities Brands Loyalty 121

Waxing UnLyrical

MAY 2, 2013

Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Customer Care Team. Take every question your company gets asked and consider writing a blog post to answer it. Google search.

Adwords 278

Adwords SEO Compete Analytics 278

Sprout Social

FEBRUARY 5, 2020

For sales teams, it pays to be on social media—literally. Sales teams can use social media listening tools to conduct research on prospects’ industry, brand and competitors. If your company wants to go the extra mile, consider training individual sales representatives on listening. Power innovation for product and R&D teams.

Tools 90

Tools Sentiment How To Team 90

Oktopost

NOVEMBER 16, 2023

Track follower demographics such as location, company, gender, title, and industry to ensure you are attracting the right audience and to identify if any of your current followers are potential prospects. Marketing operations, sales, and other teams may hold valuable data outside the social media function.

Analysis 69

Analysis Data Sentiment Metrics 69

Techipedia: Tamar Weinberg

JUNE 19, 2012

They feel a stronger connection with your company, increasing the chance that they’ll stay customers for a long time. Support communities—forum sites, wikis or any venues that include user-generated content—are surprisingly self-sufficient. But the forums have found great success, logging 4,742 threads and 23,826 posts.

Cost 135

Cost Communities Drupal Forums 135

Convince & Convert

APRIL 25, 2014

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. This one page aggregates all of the data from Twitter, Facebook, blogs, the community forums, and any other place online where VMware chatter might be going on.

Communities 134

Communities B2B How To Forums 134

Buffer Social

MARCH 10, 2022

I could never have imagined where my company, Brooklyn Candle Studio , would be today: producing over 500,000 candles a year in an 11,000 square foot space with 20 employees and selling in over 500 stores worldwide. Head to the university of Google and read all the advice and forums you can.

Small Business 81

Small Business Resources Retail Forums 81

Webbiquity SMM

JUNE 7, 2018

Here’s how you can do it: Start by Setting Up a Company Page. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Check out the image below to see what an effective company page looks like. Participate in Discussions and Forums.

B2B 217

B2B Brands LinkedIn Influencer 217

Hootsuite

MAY 21, 2020

Once you’ve set up your streams for social monitoring, you can share them with your team, so everyone can access the same information. If you discover a post that requires a response, you can assign it to the appropriate team member. It monitors not only major social networks, but also blogs, forums, and news sites.

Social Media 145

Social Media Tools HootSuite Sentiment 145