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Can Publicly-Traded Social Media Companies Survive?

SocMed Sean

During my career , I have worked for a couple of big Fortune 500 telecom companies and the challenge was always working to balance the wants and needs of the customer with the wants and needs of the shareholders. Even companies like Yelp have been able to beat their initial offering price by staying aligned withe business of their customers.

Company 278
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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

How many people at your company are trained, equipped and empowered to talk to customers? How many customers does your company have? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them. The third is a consumer goods company. How about potential customers?

Company 231
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Indian Companies on Twitter – A Usage Study

The Marketing Blog

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. anyways, great job Daksh.

Study 180
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The Future of PR is Precision – Less Gut, More Data

Waxing UnLyrical

When companies attempt to measure media ROI, they tend to focus heavily on typical marketing/sales metrics like an increase in sales, web traffic and ultimately lead conversion. Image by GotCredit via Flickr, CC BY 2.0. For many brands, the quantity of media coverage isn’t a valuable metric nor is the overall number of impressions.

Data 231
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30 Proven Small Biz Content Marketing Tips

Writtent Blog

Many of them help you create micro-content, or smaller bits of content that can compete on the same level as the content put out by bigger companies. Everyone is an expert at something, including your company partners, management, and employees. Drip useful content into relevant LinkedIn groups. Involving People 15.

Tips 98
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How to Use LinkedIn for Lead Generation

Webbiquity SMM

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. Image credit: C_osett on Flickr. Start a Group. Groups allow your connections to engage with you and one another. What do these numbers mean for you? Sponsored InMail.

LinkedIn 186
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Your Media Is Controlled By A Handful Of Companies (Yes, Even The Internet)

Twist Image

" You can read his full Blog post here: 64% of Digital Ad Spend Controlled by 5 Companies. The truth (and it may be a sad truth for some) is that four companies control the majority of the advertising space online, because they control all of the traffic (people, eyeballs, etc.). Does that freak you out (just a little bit)?

Company 100