What Marketers Need to Know About TikTok
Ignite Social Media
APRIL 2, 2020
app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. There are 60M US monthly active users on TikTok and therefore about 29M of those users are in the 16-24 age group. TikTok is also testing a self-serve platform with a select group of advertisers.
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