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What Marketers Need to Know About TikTok

Ignite Social Media

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. There are 60M US monthly active users on TikTok and therefore about 29M of those users are in the 16-24 age group. TikTok is also testing a self-serve platform with a select group of advertisers.

Marketing 217
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7 steps to a successful social media video marketing strategy

Sprout Social

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

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A Curated List of Facebook Marketing Reference Guides

Jon Loomer

I’ve grouped these by topical area to ease navigation. ” The Art and Science of Movie Marketing. A simple page that includes a link to a downloadable deck with research about what influences audience film choices. Discover Growth: Facebook Marketing Solutions for Direct Response. Facebook Business for Gaming.

Curation 167
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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 142
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Entrepreneurs Giving Young Latino Business Owners Helping Hand

The Realtime Report

This is exactly what Watson, a former Global Director of a Fortune 500 company, and Segarra, a retired New York City police officer, have accomplished amid long-standing careers advocating for the Latin American and Caribbean community and culture and, more specifically, going over-and-above to advance young Latino entrepreneurship.

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CGI: The future of real estate marketing

BeingOptimist

Are you involved in real estate development and marketing ? Previously, project marketing was more on traditional talking and pitching. Many people consider CGI effects, the innovative way of incorporating computer graphics into art and media, to be the default nature of sci-fi films. Articles Related to marketing and business.