Social Media Strategies Summit

NOVEMBER 30, 2022

But what does engaging storytelling in marketing look like? Gucci x The North Face Go Beyond Traditional Influencer Marketing. Until relatively recently, most influencer marketing has fallen into the category of impossibly good-looking people looking bored in expensive destinations. But your audience isn’t naive.

Campaign 304

Campaign Brands Influencer Collaboration 304

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Marketing 90

Marketing Privacy Policies Issues 90

Sprout Social

MARCH 8, 2023

In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. You can film them yourself, outsource the whole filming process to them or do a mix of both (like we do at Sprout). As long as someone has a phone (and interest), they can film.

Video 94

Video Film Content How To 94

Oktopost

OCTOBER 30, 2019

Episode two of our podcast, B2B Marketing Now, was posted last week and we learned so much about video for B2B marketing creating this episode. We invited Paul Carpenter to educate us on the value of video for B2B marketing, covering the why and how with video programming. Why should have a video marketing program?

B2B 89

B2B Video Marketing Module 89

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144

Research Social Media Airlines Marketing 144

Convince & Convert

FEBRUARY 2, 2015

Tweetable Moments Content is the blood that flows through all organs of the company. Carlos_Abler Tweet This Carlos Abler was given the opportunity to jump in as the “content czar” at 3M after he had been working for the company as a contractor in 2010. The rest is history.

Company 60

Company Content Marketing B2B 60

Ignite Social Media

APRIL 22, 2021

We asked one of our representatives what prompted the move, and the GWI research team replied with the following: We reviewed the social media questions last year and felt that the landscape had changed since they were first introduced in 2013 and that YouTube would now fit more comfortably into the TV, film and video services.

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YouTube Social Media Notification Film 154

Keyhole.co

DECEMBER 26, 2023

Most cola and energy drink companies began with a product-forward attitude. Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy.

Social Media 52

Social Media Strategy Sports Meme 52

Likeable

AUGUST 3, 2021

Traditionally, YouTube videos are filmed with a camera, edited, and uploaded after recording. With Shorts, you can easily and quickly film a clip on your phone from the YouTube app and edit similarly to TikTok and Reels (e.g. And, crucial for creators and marketers: data. add music and text, string clips together, etc.).

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YouTube Remix Film Overview 121

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. DC movies and LEGO?

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape. What is competitor mapping?

Comparison 110

Comparison Analysis How To Sentiment 110

Sprout Social

JULY 28, 2022

Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. As Sprout’s Social Media Strategist, I know the pressure social media marketers are under to consistently create new content. Film videos in a flash. Filming and editing. Staying up-to-date on trends.

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Template Templates Social Media Video 98

Buffer Social

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Identify what keeps them up at night." "  2.

B2B 95

B2B Content Syndication SEO 95

Sprout Social

SEPTEMBER 7, 2022

Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing? 6 tips for building your TikTok marketing strategy. Create quality TikTok videos.

Brands 90

Brands Marketing Influencer Analytics 90

Convince & Convert

JUNE 8, 2014

This is the sixth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. One of the reasons that content marketing is hard today for a lot of companies is that they’re trying to reinvent the wheel every time. It’s not like that. Don’t reinvent the wheel.

Content 159

Content Marketing eBook Film 159

The Realtime Report

NOVEMBER 2, 2012

What fueled this meteoric rise in popularity – the content, the marketing, celebrity tweeting, or some combination of these elements? The record company had also “invested in organically growing an engaged audience” ( The Drum ), with around 2.5 million subscribers to its YouTube channels and nearly 1.6

Content 194

Content Film Marketing How To 194

Hootsuite

NOVEMBER 23, 2022

Creators usually film and narrate the content from their perspective, which gives it an authentic feel. With influencers, the company usually pays for both content and exposure to the influencer’s audiences. Step 1: Figure out your filming setup. Useful for closeups of your face and filming at night or in darker rooms.

UGC 92

UGC Film Authentication Influencer 92

Sprout Social

NOVEMBER 28, 2022

Clothing company Rawson used this format to better understand customer preferences. Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. And with infinite ways to use them, they always feel fresh.

Instagram 127

Instagram Engagement Brands Avatar 127

Oktopost

MARCH 20, 2021

The pandemic has left many companies feeling like they need to make up for lost time this year. Now, more than ever before, marketers must get creative to accelerate growth in the face of a shifting global business landscape. To reach your goals in 2021, you’ll need a marketing mindset change. What is Growth Hacking?

Strategy 144

Strategy Metrics Process B2B 144

Social Media Strategies Summit

JUNE 24, 2022

So if you’re already using TikTok — or you’re planning to add it to your social media marketing strategy — you should consider doing the same with Reels. Higher education marketing is challenging because it involves targeting three quite different audiences: Prospective students who might want to study at the institution.

Examples 166

Examples Instagram Brands Transportation 166

Kikolani

JUNE 21, 2013

Rewards for this film include fine art prints, photo books, photography workshops, and a chance to be in the film! How to “Launch” a New Website with a Free Kindle Book – There is no right time to start marketing a brand new website. IFTTT: Your Recipe for a Simpler Marketing Task List – Confused about IFTTT?

Marketing 128

Marketing Yahoo Film Handbook 128

Dave Fleet

APRIL 11, 2011

Enjoy… A colleague of mine recently drew my attention to a TED Talk by Morgan Spurlock (you know, the guy behind Super Size Me and a host of other films). On the other hand: The talk is replete with broad, unsubstantiated false assumptions about the subject matter at the heart of the talk, i.e. marketing.

Film 279

Film Hosting Company Project 279

Later

APRIL 28, 2021

Here are 5 helpful tips every creator or brand should consider when creating video content for social media: Film High Quality Footage. Tip #1: Film High Quality Footage. Stability: Use a tripod, phone stand, or stack of books to ensure your footage isn’t shaky when filming your social media videos. Start with a Strong Hook.

Engagement 110

Engagement Video Social Media Tips 110

Convince & Convert

SEPTEMBER 25, 2013

I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. If you enjoy creative content marketing, you’re in for some great s**t.

Content 146

Content Posterous Marketing Wiki 146

Waxing UnLyrical

JUNE 12, 2013

Marketing, word-of-mouth, and online commentary are just a few examples. Back in October 2012, I wrote a post with a similar theme to this piece entitled Tell Marketing: The Customer Experience Begins With Them. Obviously, marketing has its own objectives — to drive new customers, to establish awareness, etc.

Film 258

Film Metrics Flickr Loyalty 258

Buffer Social

DECEMBER 20, 2022

And yet, I had a hunch that my company— Tandem , an app that helps couples manage their shared finances—could connect with new users on the platform. And with a target market of 25-35 year olds, I knew that a good chunk of that phone time was now spent on TikTok. In just a few weeks, I gained over 17,000 followers.

Organization 80

Organization Strategy Film Metrics 80

Rebekah Radice

JANUARY 18, 2016

Looking to visually market your business on Facebook? Here’s how to make a Facebook cover that creatively markets your business! Make a Facebook Cover that Markets Your Business. Rather than posting a random picture, reinforce your brand by choosing a photograph, style and theme that best represents your company.

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Facebook How To Marketing Upcoming 114

Hootsuite

DECEMBER 12, 2023

You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Convince & Convert

MAY 9, 2014

This is essential for a global company like SAP because until about 6 weeks ago, they had over 200 SAP Twitter accounts. The Tribeca Film Festival and AT&T are teaming up this year to find out which film every New Yorker should see. With less individual channels, SAP is actually increasing its social influence. Holy Social!

Influencer 131

Influencer Strategy Film Sports 131

Buzz Marketing for Technology

JANUARY 4, 2011

Luke is the founder of The Innovation Games® Company and one of the most passionate people I have ever met when it comes to applying serious games to solve business problems. Need to prioritize a list of marketing initiatives? – Related posts: B2B Marketing needs a stronger Why Last year I wrote about how the balance of content.

Marketing 229

Marketing Collaboration Buy Training 229

Buffer Social

JUNE 9, 2022

Like many business owners, for the first five years of getting my company off ground, “founder” was my entire identity. One thing eventually led to another, and a production company joined on as executive producers to help me make the project bigger than I could have ever imagined. (We’re

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Project Film Energy Case Study 81

BeingOptimist

JULY 16, 2022

Some of those are growth phases, where the company upscales quickly; others can raise concerns about negative cash flow and the risk of bankruptcy. In a financial reality that’s changing faster than business owners can adjust, it’s essential to take a pause and assess the actual economic balance of any company. .

Tips 52

Tips How To Patterns Film 52

The Realtime Report

SEPTEMBER 19, 2019

These include San Diego State’s Center for the Study of Women in Television and Film, Sundance Institute, University of Southern California’s Annenberg Initiative and probably a lot more internationally. The challenging news that is starting to be addressed is that men still outnumber women two to one in Indie films.

Industry 79

Industry Film Analysis Project 79

Ari Herzog

JULY 14, 2010

Ditto for this Charmin ad on toilet paper that came out in recent years: I don’t know the figures but I imagine both were costly to cast, film, produce, and distribute. New media enables companies to lower overhead. If you’re a company coming out with a new product, would you rather make a TV ad or a YouTube ad?

YouTube 110

YouTube Marketing Film Cost 110

Kikolani

MARCH 17, 2016

On the marketing side of things, it’s worth noting that: If you have video content on your site, you are more likely to retain visitors for longer than if you only have text. In a ReelSEO video marketing survey , 82% of respondents indicated that video positively impacted their businesses. Video editing apps for content marketing.

Video 100

Video Content Marketing Applications 100

Mindjumpers

APRIL 4, 2011

Tweet In March 2009, Sofia 27 and her girlfriend were kissing on the subway train in Stockholm, Sweden, when a man was verbally abusing them and filmed their kiss with his mobile camera. After asking the man to stop filming without him doing so, one of the women hit the phone out of his hand. Change of decision. Be prepared.

Insurance 212

Insurance Film Compete Training 212

Mindjumpers

DECEMBER 4, 2015

For example the recent release of the film Prem Ratan Dhan Payo has been shared across many platforms thanks to the success of its social media strategy, where the lead actress of the movie, Sonam Kapoor, asked everyone to share a dance (Dubsmash) to the title song from the film and shared the best entries on her Twitter and Instagram accounts.

Activities 100

Activities Social Media Film Mobile 100