Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products

WebInKnow

Several days ago, Gillette , the company known for men’s shaving products, released a short (a bit less than two minutes) film titled We Believe: The Best Men Can Be. The film is an interesting look at the #MeToo movement from the male perspective.

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Filmed "Tailgating" Standoff Prompts Calls For Removal Of YouTube Executive

Forbes Social Media

Another video of a white person unjustifiably calling the police on a black person has gone viral, and it poses a particular challenge for YouTube as 2019 continues to test the company's commitment to its values both internally and on its platform

Film 97

My Beautiful Broken Brain

Mindjumpers

I met Lotje in July 2011 at the company she was working for at the time. She told me that she had already started filming herself on her iPhone in order to keep a record of every changing moment – and wanted to know if I would join her in documenting her story.

Film 240

Hawaii Musicians & Film Makers: SXSW Wants You!

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > News > Hawaii Musicians & Film Makers: SXSW Wants You!

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How To Get Your Company On Board With Content Marketing Culture

Convince & Convert

Tweetable Moments Content is the blood that flows through all organs of the company. Carlos_Abler Tweet This Carlos Abler was given the opportunity to jump in as the “content czar” at 3M after he had been working for the company as a contractor in 2010.

The Story of The World's Most Powerful Social Network – Facebook

Mindjumpers

After reading a bit about the film, especially that it where primary based on the book “The Accidental Billionaires” by Ben Mezrich, I thought it would be a good idea to read the book and so I did.

How 16 Companies are Dominating the World’s Google Search Results

Viper Chill

In the Academy Award-nominated film Food Inc , filmmaker Robert Kenner reveals how the varied choice of items we see on the shelves of supermarkets is actually a false presumption. Instead, that seemingly endless variety is actually controlled by just a handful of companies.

The Brands That You Live For

Twist Image

But, I saw the brand "Participant Media" and I thought about the movie, An Inconvenient Truth , and the many other films that I have enjoyed from this company. There are plenty of other producers and films to watch on Netflix. film. I watched the documentary Citizenfour the other night. It was on Netflix. It's from 2014. It's a documentary about Edward Snowden. There are lots of movies about this topic. I haven't seen them all. You know how it is.

Australia Toyota Yaris social media campaign Downfall

Laurel Papworth

Saatchi and Saatchi have a Clever Film Comp – enter a film mentioning Yaris, Judges award $7,000, $3,000 and $1,000. By the way, what do you think of companies that get high quality professional ads, normally $30,000 and upwards, for $7,000?

The Struggle Of New Media Is Real

Twist Image

We keep thinking that Netflix (and models like it) are the ways in which TV and film companies will make money. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical).

From Hollywood to Aylesbury (and UK freelancers)

The Way of the Web

As it happens, I’m helping out the immensely talented Dalang Films , who are now releasing their own projects after working on many of the biggest films of the last decade.

Film 46

Yammer asks: What's Happening at Your Company?

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > News , Productivity , Social Media , Tech Tools > Yammer asks: What’s Happening at Your Company? Yammer asks: What’s Happening at Your Company? Basically, as most people have pointed out in the TechCrunch comments , Yammer is Twitter for companies.

techzulu Interview with Rox and Shane

Bare Feet Studios

Here’s an interview with the awesome folks at TechZulu, filmed in Las Vegas at the New Media Expo in August. TechZulu “provide(s) interviews from CEO’s for startup companies, Tech Stars of Web 2.0 to spotting Under the Radar companies.

Positive Signs the M&E Industry Can Handle + Deliver Equality

The Realtime Report

These include San Diego State’s Center for the Study of Women in Television and Film, Sundance Institute, University of Southern California’s Annenberg Initiative and probably a lot more internationally. Positive Signs the M&E Industry Can Handle + Deliver Equality. Andy Marken.

GoDaddy: Good Marketing Or Reputation Problem? | Small Business.

Small Business Mavericks

But recently, the company has taken controversy to a new level. Bob Parsons, GoDaddy’s CEO, filmed himself shooting an elephant in Africa and posted the video online. About Us What’s a Maverick?

Best YouTube Documentaries

SocialFish

Documentary films collect non-fiction videos that depict real events with real people as the participants in the actions within film. Now, after we’ve seen some of the best benefits of watching documentary films, it’s time to evaluate our list of 10 best YouTube documentaries.

#CMAD 2017, Interview with Rohit Bhargava, Author and Trend Curator

SocialFish

CMAD 2017, Session 8: Interview with Rohit Bhargava, Author and Trend Curator from 5:00 Films & Media on Vimeo. Example* – Cell phone companies making the cost of switching carriers near zero for consumers.).

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

#SocialPR Spotlight: Brandon Andersen

Waxing UnLyrical

” I worked for a very large PR software company that rhymes with “vision” for 9 years, and in that time, I talked to tons of clients. PR was no longer the gate keeper to information about companies, and we got to see their sometimes ugly underbelly via social media.

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How Much is a PR Professional Worth to a Startup?

Adam Sherk

While watching the film The Social Network over the weekend one scene in particular caught my attention. Mark Zuckerberg and key members of the early Facebook team are meeting to discuss roles and ownership stakes in the company. Eduardo is CFO and owns 30% of the company.

Olympics move, make way for movies!

Audiense

Rio talk continues to pervade social trends , but this week we focus our attention on our favourite film campaigns of the week. Don’t forget to see The Shallows… After the initial release of the film The Shallows back in July.

Film 114

The Importance of Local Activation on Social Media: India

Mindjumpers

The response was overwhelming, with fans of the film getting involved in the activity, giving Sonam Kapoor further exposure and the public the tools to promote the film. The Company was forced to make a speedy apology and promise a detailed review of their content strategy.

12 Examples of Nonprofits Using Augmented and Virtual Reality

SocialFish

Some 82 percent of our clients feel actually relaxed by seeing the films,” said the organization’s policy adviser, Johan Elbers. “It The United Nations created a VR film about a Syrian refugee in Jordan. You can experience the VR film here. 3) Film a Virtual Reality Video.

Why Public Relations Should Remember Customer Expectations

Waxing UnLyrical

In the piece, we discussed some of the influences on customer expectations: “Just as often though, the first experience a potential customer has with your company is through exposure to your marketing. Guest Post by Adam Toporek. All great customer experiences are built upon expectations.

Film 274

Olympics Move, Make Way For Movies!

Audiense

Rio talk continues to pervade social trends , but this week we focus our attention on our favourite film campaigns of the week. Don’t forget to see The Shallows… After the initial release of the film The Shallows back in July.

Film 105

6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. And that puts it in the unique and powerful role of being the ligament that forces intra-company cooperation like never before. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Why Brands Need to Take More Risks on Social Media

Likeable

In 2009, Beth decided that GE needed to build a “content factory,” tapping Linda Boff to lead a “scrappy team of digital innovators” and carving out 15 percent of the advertising budget to attack the challenge of digitizing the company’s marketing with greater creativity.

The Greatest TED Talk Riposte Ever Posted

Dave Fleet

Enjoy… A colleague of mine recently drew my attention to a TED Talk by Morgan Spurlock (you know, the guy behind Super Size Me and a host of other films). He then suggests that the reason companies didn’t want to get involved was “transparency.&#

Film 307

A Curated List of Facebook Marketing Reference Guides

Jon Loomer

A simple page that includes a link to a downloadable deck with research about what influences audience film choices. Using Facebook’s own description for this resource: “Grow is a content and events programme that shines a light on people, companies and trends challenging the status quo.”.

How Being Specific about Social Strategy can Increase Social Influence

Convince & Convert

This is essential for a global company like SAP because until about 6 weeks ago, they had over 200 SAP Twitter accounts. The Tribeca Film Festival and AT&T are teaming up this year to find out which film every New Yorker should see.

Video for B2B Marketing [Podcast]

Oktopost

Paul is the director of client relations at LionStar Films in Atlanta, Georgia. Companies using video will see 41% more web traffic than a company NOT using video in their marketing plan.

B2B 62

How to Use Video to Tell the Best Stories

Convince & Convert

Hadassa Haack is a freelance content marketer, digital magazine editor, and producer/director of branded short films. They’re not interested in your company. Not every film will be a huge success. Hadassa’s Vimeo staff picks & other films referenced in the episode.

Vimeo 135

How a Tweet Bursted Into Crisis

Mindjumpers

Tweet In March 2009, Sofia 27 and her girlfriend were kissing on the subway train in Stockholm, Sweden, when a man was verbally abusing them and filmed their kiss with his mobile camera. After asking the man to stop filming without him doing so, one of the women hit the phone out of his hand.

Intel and Toshiba Social Video Ads Earn 55M Views – With Fans Playing A Starring Role

The Realtime Report

To promote Intel software and Toshiba’s Portégé Ultrabook, the companies turned to agency Pereira & O’Dell for a fresh online ad concept. This was not Toshiba and Intel’s first attempt at social film.

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Burberry Stylishly Streams Its Runway Show On Vine

Convince & Convert

Filmed with the style and polish that we’re used to from Burberry on social media, one can’t help but notice an extra spring in their well-heeled step. It’s also worth noting the level of effort required to film videos of this caliber – especially the runway show.

Film 118

7 Instagram Content Ideas for Creatively Blocked Social Media Managers

agora pulse

The company has a team-centric Instagram account that makes the company appear open, caring, and honest. Twitter co-founder Jack Dorsey’s company @Square posts photos of the businesses and people that use its products.

The Winners From This Year’s SXSW Interactive Awards

Mindjumpers

I’ve been following “Get Satisfaction&# since I wrote about them on our blog for the first time in October, 2009, and I think that in a time where companies need to involve their community on a larger scale, “Get Satisfaction&# has made a great product and is a honorable winner.

Film 262

Monday Roundup: Branding Inspired by Oscar

Waxing UnLyrical

have honored those films and actors that stand out from the crowd, creating a brand that exudes excellence. ” Maryam Banikarim and Karl Heiselman offer advice that can be applied to any company’s strategy via Fast Company ‘s “Ask the Experts” column.

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Get Creative with B2B Marketing in 2015

SocialFish

Go ahead and get a channel started, then film a quick intro. A quick share was perfect for the company. One of the best things about marketing is the constant challenge that comes with it.

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