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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

Gucci x The North Face Go Beyond Traditional Influencer Marketing. Influencers are a great fit for telling a brand story because they’re real people. Find the right influencer — one who aligns with your values and audience — and their personality rubs off on you, helping to communicate who you are as a brand. Image source.

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Guest post by Eva Chan.

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How Instagram Influencers Use the Paid Partnership Feature

agora pulse

There are a lot of Instagram influencers out there—and not all of them are mega-influencers charging tens of thousands of dollars per post. Because of the growing number of social media influencers, the role of the social media influencer has changed over the past few years. It’s Not (Just) About Money.

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17 Pop Culture Moments That Blew Up on Social Media in 2023

Buffer Social

  Greta Gerwig's direction led this vibrant film not only to be the highest-grossing film of the year, earning $1.4 Barbie's impact was so profound that it earned a nomination for TIME's Person of the Year, highlighting its significant cultural influence.    What a year for Barbie. 

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How Being Specific about Social Strategy can Increase Social Influence

Convince & Convert

This is essential for a global company like SAP because until about 6 weeks ago, they had over 200 SAP Twitter accounts. With less individual channels, SAP is actually increasing its social influence. The Tribeca Film Festival and AT&T are teaming up this year to find out which film every New Yorker should see.

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How to recruit more talent for your social video content

Sprout Social

You can film them yourself, outsource the whole filming process to them or do a mix of both (like we do at Sprout). As long as someone has a phone (and interest), they can film. Tapping internal experts can also get you access to new areas of your company. Filming video content tends to be an easier ask for busy leaders.

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What Is a UGC Creator? Follow These 5 Steps To Become One

Hootsuite

Have you ever dreamed about becoming an influencer and getting paid to create social media content without needing a big audience? Bonus: Unlock our free, customizable pitch deck template to successfully reach out to brands and lock down the influencer partnership of your dreams. It’s cheaper than influencer content.

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