Remove Company Remove Film Remove Marketing Remove Meme
article thumbnail

17 Pop Culture Moments That Blew Up on Social Media in 2023

Buffer Social

This year Forekast , in partnership with Something Great Marketing , explored the events that shook social media to its core, captivated our feeds, and reminded us that you never know what trend is just around the corner. So many memes.  But not every trend was a welcome one. billion but also to become a cultural phenomenon.

article thumbnail

Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Most cola and energy drink companies began with a product-forward attitude. Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy.

article thumbnail

What Marketers Need to Know About TikTok

Ignite Social Media

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Its origins here in the West can be traced back to 2014’s Musical.ly

Marketing 217
article thumbnail

39 Instagram story ideas to boost engagement for your brand

Sprout Social

Clothing company Rawson used this format to better understand customer preferences. Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. Share a trending meme. Promote a discount with stickers.

Instagram 124
article thumbnail

Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. DC movies and LEGO?

article thumbnail

Praying and piggybacking: Who is Nesamani and why are brands talking about him?

Unmetric

The world yesterday realized that meme culture is well and truly alive in South India, for all of a sudden, social users everywhere were praying for a fictional South Asian character. Nesamani is a character played by Tamil actor and comedian Vadivelu in the 2001 film Friends. We Indians really do take our memes seriously.

Meme 103
article thumbnail

How SparkNotes is winning the pop culture game on social

Unmetric

SparkNotes is a company that provides study guides for literature, poetry, films, and more. And there are handles like this one which share screenshots of brands participating in memes to appeal to the youth on social. On average, they tweet at least twice per day and more often than not, both tweets are memes.

Meme 120