Oktopost

JANUARY 6, 2021

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Here you will find a summary of our latest webinar “From the Experts: 2020 Year in Review” hosted with our good friend Shannon Seastead, Sr.

Review 107

Review Team Social Media Resources 107

Akamai Marketing

MARCH 23, 2011

Now, here comes the beef: it transitions nicely from the philosophical to the action plan with a concise roadmap called FLIRT, an apropos acronym according to the authors since flirting is “pulse raising, human and engineered to impress.&# I plan on giving a copy to my clients.

Review 142

Review Company Klout Policies 142

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI.

ROI 100

ROI Platform Storify Sentiment 100

Small Business Mavericks

APRIL 22, 2011

This invites the search engine spiders back to your site to crawl it. Increased Search Engine Rankings – Not only do you have more opportunities to rank with each blog post, but each blog post can rank according to its own merits. Every blog post is considered a separate web page by the search engines. If not, why not?

Small Business 168

Small Business SEO Case Study Press Release 168

Oktopost

MARCH 20, 2021

The pandemic has left many companies feeling like they need to make up for lost time this year. More specifically, your company will need to adopt an agile and creative approach to strategic growth, a process commonly known as growth hacking. The caveat is, growth hacking only works if your company is open to experimentation.

Strategy 144

Strategy Metrics Process B2B 144

Webbiquity SMM

APRIL 13, 2021

The company is currently “in talks to raise funding from investors in a round valuing the business at about $4 billion,” according to Bloomberg. That would be four times what the company was valued at just four months ago. Three Reasons Clubhouse May Crash and Burn. Is it worth it? Nothing is recorded. You snooze, you lose.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Oktopost

SEPTEMBER 12, 2023

Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Over 80% of B2B companies are now using intent data to personalize their marketing efforts , and to stay competitive, you need to be too. This includes the industry, company size, location, and revenue.

Data 124

Data B2B How To Metrics 124

Saying It Social

MARCH 28, 2011

Findings from a recently conducted “Small Business Search and Marketing Survey&# by American Express OPEN and Search Engine Marketing Professional Organization (SEMPO) , show that second only to websites, Social Media is the top online marketing tool for small businesses. Could you be making the same costly mistakes that they are?

Small Business 164

Small Business Discount Upcoming Survey 164

Later

JUNE 28, 2021

For a long time, LinkedIn was considered a job search engine. Unlike consumer-facing companies, which have broad audiences and can market to the masses, B2B companies (such as software, manufacturing, or even advertising businesses) have a more niche audience. Optimize Your Company Page. But not any more.

B2B 88

B2B LinkedIn Marketing How To 88

Koka Sexton

JUNE 18, 2023

Leads can be generated through different sources, such as online ads, email campaigns, search engine optimization (SEO), and referral partnerships. Lead magnets can include ebooks or whitepapers, webinars, free trials, or vouchers. You can either host the webinar or seminar live, or you can record it and make it available on demand.

Discount 59

Discount eBook Campaign Process 59

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. For example, see how expense management solution company Brex creates content that speaks to the needs of their target audience.

Social Media 74

Social Media Banking Brands Sentiment 74

Oktopost

SEPTEMBER 22, 2021

While anyone can make organic posts, paid social refers to ads placed by a company that also pays for increased exposure to these ads. Sponsored ads allow you to generate buzz for your company, service offering, or product promotion on third-party networks where your customers are already spending lots of time. .

B2B 136

B2B Social Media Strategy LinkedIn 136

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. A key part of conducting B2B market research for your company includes creating buyer personas. What is B2B SEO?

B2B 124

B2B SEO Travel Hubspot 124

Small Business Mavericks

APRIL 21, 2011

Search engine optimization – First, build a website. Make sure it is optimized to receive search engine traffic. Start a blog – Search engines like consistent fresh content. It’s the best search engine marketing money can buy. Update your blog daily. Is this hard?

Small Business 161

Small Business Press Release Social Bookmarking How To 161

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. Any recommendations?

Strategy 86

Strategy How To Training ROI 86

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Proactive Report

JUNE 2, 2014

Join us for the webinar June18, 2014 at 10 am Pacific, 1 pm Eastern and get all the insider tips on how Panda is affecting your news content. Matt Cutts, Senior Search Engineer at Google stated that Google regards a press release as owned content and does not give the links in a release any SEO value. Too busy to read the full article?

Press Release 98

Press Release SEO News Google 98

Keyhole.co

FEBRUARY 3, 2024

Try to jot down the metrics of individual companies as well as take an average to see what the industry standard for market presence looks like. An HR company, Remote, demonstrates a prime example of using this strategy to its advantage. Posting this webinar on LinkedIn (vs.

Social Media 59

Social Media How To Metrics Sentiment 59

Small Business Mavericks

DECEMBER 16, 2014

Search Engine Journal’s Matt Southern is a guy I pay attention to. Use App: If your company has its own app, this could be a button to open the app on your mobile device. Play Game: If you’re a mobile app development company, this could be a link to play your latest game.

Facebook 125

Facebook Hotels Overview Journal 125

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

LinkedIn 113

LinkedIn Tips Skills URL 113

Webbiquity SMM

JUNE 7, 2018

Here’s how you can do it: Start by Setting Up a Company Page. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Check out the image below to see what an effective company page looks like. Display Your Presence. Join Niche Groups.

B2B 217

B2B Brands LinkedIn Influencer 217

Convince & Convert

MAY 19, 2016

Every time you write a blog post, it counts as another indexed page on your website , which improves your rank with search engines. To further nurture and nourish your leads, consider a webinar. More than 60 percent of marketers use webinars to convert. Feature Study. Do not let them down. You are so close to a sale!

Drupal 94

Drupal Content Case Study Statistics 94

Koka Sexton

DECEMBER 7, 2020

I understand that there are companies that have brand markers as roles but in a startup space in a small midsize company space you really shouldn’t be focusing on brand marketing unless your user growth is off the charts. I work with some companies that have maybe 15 to 20 pages on their website. What are the designs?

Strategy 103

Strategy Marketing Startup System 103

Waxing UnLyrical

NOVEMBER 15, 2010

This isn’t another overview post about how to search engine optimize a news release. Yet I often find that communicators don’t realize that priorities for SEO for Google News are actually slightly different than SEO for Google’s main search engine. You can read all about that here , here , and here. These fine folk did: Jan.

News 274

News Google SEO Postrank 274

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. companies now use social media in their marketing efforts.

Social Media 245

Social Media B2B Marketing SEO 245

Saying It Social

JUNE 16, 2010

New Service #1: ‘How to Use LinkedIn: Setting up a Profile and Beyond’ Webinar At Saying It Social we acknowledge that LinkedIn is one of the most important social networking sites for business. And 85 percent believe a company should not only be present, but also interact with its customers via social media.&#

Social Networking 124

Social Networking StumbleUpon LinkedIn Digg 124

Social Media Marketing

MARCH 1, 2010

The exception – company blogs – should be backed by both a strategic content strategy and the resources necessary to create this content on an ongoing basis before it allocating IT resources to blog creation or management. Company / Brand Pages on Social Networking Sites – social network participation is now mainstream for U.S.

B2B 159

B2B Study Social Media Small Business 159

Oktopost

SEPTEMBER 12, 2023

Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Over 80% of B2B companies are now using intent data to personalize their marketing efforts , and to stay competitive, you need to be too. This includes the industry, company size, location, and revenue.

Data 62

Data B2B How To Metrics 62

Kikolani

JULY 3, 2012

Web Domination (affiliate link) is a complete course with 20 “masters of the web” revealing everything you need to know about creating a successful company online. He covers the topic: Search Engine Optimization. Stephen Beck – Stephen has been called one of the most helpful Internet marketers and is a webinar expert.

Review 120

Review How To Affiliate marketing eBook 120

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Create valuable backlinks for SEO. Promote your content / increase web traffic.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Proactive Report

APRIL 17, 2015

FREE WEBINAR. The importance of optimizing PR content for search engines was first spoken about 10 years ago. According to the 2015 PRESSfeed study of online newsrooms, only 26% of US companies are optimizing the PR content that’s in their newsroom or posted on news wires sites and social media sites. Webinar Content: 1.

SEO 40

SEO Content Engineering Resources 40

Rebekah Radice

AUGUST 10, 2015

From you Facebook graphics to your logo, videos, and cover image – create a seamless look and feel that’s a direct representation of your company. I recently changed mine to promote an upcoming Facebook webinar. Take this post from Mindshift, a company committed to exploring learning and education. Here’s how!

Engagement 131

Engagement Tips Facebook Nielsen 131

Buffer Social

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. Step 2: To narrow down and fasten your research, use advanced filters such as industry, recency of the content, company name, as shown in the image below.

Research 77

Research Google Newsletter Curation 77

Small Business Mavericks

APRIL 6, 2011

If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Sorry, but the search engine ranked ninth. Your company’s reputation is an extension of your leadership’s reputation. No matter how small or large your company is, reputation is all about leadership.

Small Business 93

Small Business Reputation Case Study Press Release 93

Sprout Social

FEBRUARY 8, 2023

Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries. No one knows that feeling better than trucking companies. International Paper Company harnesses a holiday If you look hard enough, there’s a holiday for basically everything.

Industry 86

Industry Social Media B2B Resources 86

Sprout Social

MAY 18, 2016

For instance, webinars or eBooks that specifically talk about how your product works. This particular report tells readers how quickly and effectively they respond to social media messages and how that stacks up to other companies. Your company blog should is one of the most powerful ways to generate demand for your company.

Strategy 82

Strategy Marketing Report Resources 82

Keyhole.co

AUGUST 2, 2023

Create high-quality content This might sound like old news, but you’ll be surprised how many individuals and companies post poor-quality content and hope it goes viral. Search engine optimize your videos We easily forget that YouTube isn’t just a video platform. It’s also a search engine.

YouTube 52

YouTube Tips Collaboration Training 52