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5 Ways to Drive Revenue With Your B2B Social Media Strategy

Oktopost

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

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Can Amazon Teach Reputation Management? | Small Business Mavericks

Small Business Mavericks

If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Sorry, but the search engine ranked ninth. Did you think it was Google?

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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. It comes down to proactively managing reputational risks with consumers, employees and the market on social.”

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How To Measure Share Of Voice On Social Media

Keyhole.co

Measuring SOV is particularly helpful because it helps you understand exactly where you stand in the industry and how and where you can leverage your voice to make an impact or improve your reputation. However, a negative mention can severely tank your social media reputation when you’re playing the social media game.

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3 Ways A Blog Helps You SEO-Wise | Small Business Mavericks

Small Business Mavericks

This invites the search engine spiders back to your site to crawl it. Increased Search Engine Rankings – Not only do you have more opportunities to rank with each blog post, but each blog post can rank according to its own merits. Every blog post is considered a separate web page by the search engines. If not, why not?

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How To Promote Your Business In 2011 | Small Business Mavericks

Small Business Mavericks

Search engine optimization – First, build a website. Make sure it is optimized to receive search engine traffic. Start a blog – Search engines like consistent fresh content. It’s the best search engine marketing money can buy. Update your blog daily. Is this hard?

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The complete guide to B2B SEO

Sprout Social

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. A key part of conducting B2B market research for your company includes creating buyer personas. What is B2B SEO?

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