Social Media Strategies Summit

DECEMBER 7, 2023

You might have one team typing in all caps and using exclamation points, one just reposting blanket flyers that don’t get any engagement, and one that tries hard but uses all the wrong names and logos. This message became ingrained in our perceptions of the company. Dr. Phillips tried to do the same thing at UA Little Rock.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

agora pulse

DECEMBER 16, 2019

Create Your Social Media Strategy. Before you get started using social media, you must have a strategy. Which social media platforms will you be using? What types of content do you want to create? Set your social media goals. Create content for social media.

Social Media Management 127

Social Media Management Social Media Hashtag Marketing 127

agora pulse

SEPTEMBER 24, 2020

Looking for effective ways to optimize your Facebook ads and generate more leads and conversions? However, in practice , you need to go that extra step to get the best possible return on your investment and generate as many leads and conversions as possible. What types of ads are they running and how successful are they?

Conversation 127

Conversation Tips Facebook Advertising 127

The Realtime Report

DECEMBER 12, 2012

The Fortune Global 100 companies are mentioned 5.6 And this doesn’t include all of the conversations in which customers are talking about your product category or your competitors. This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0,

Social Media Management 191

Social Media Management Influencer Platform Social Media 191

Buffer Social

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. These educational emails often have lower unsubscribe rates and can drive 10 to 20 percent higher click-through rates than other types of emails, which helps improve engagement metrics across the board.

Company 82

Company Marketing Loyalty Metrics 82

Ari Herzog

DECEMBER 6, 2010

Those three pieces of the social pie — Tweeting, Facebooking, and reading blogs — are just a small part of the daily minutia of a corporate social media person. To many executives and staff members, social media is an enigma that they want to know more about. Conversing.

Social Media Management 169

Social Media Management Social Media Education Case Study 169

agora pulse

FEBRUARY 15, 2017

Fracture is an international e-commerce company that turns customer’s images into frameless glass prints. They use social media to stay active and engaged with with customers and attract future customers through organic and paid social actions. I typed ‘Sprout Social vs.’ into Google and let autocomplete do the rest.

Company 124

Company Social Media Management Price Metrics 124

Oktopost

FEBRUARY 29, 2024

To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel. This is where your average social media management platform falls short. 4 types of data you should track to improve social selling ROI 1.

ROI 62

ROI B2B Organization Platform 62

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). But when we zoom out and examine social media usage data , diversity takes on a new meaning.

Social Media 122

Social Media Survey Education Team 122

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Social Media 140

Social Media HootSuite How To URL 140

Sprout Social

JANUARY 10, 2024

Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 105

Reputation System Brands Knowledge Base 105

agora pulse

JUNE 20, 2018

They are one of the most underutilized types of posts. One of the primary reasons that social media even exists is because people, in general, like to share their lives. When you ask questions that give an opportunity for them to open up, you start the conversation. These types of questions can be asked in a lot of ways.

Types 98

Types Questions Instagram Sports 98

Social Media Strategies Summit

SEPTEMBER 22, 2023

For instance, HootSuite has a dedicated Twitter account, @Hootsuite_Help , which deals with customer queries about its social media management platform: Thank you for contacting us via our Social Networks! That means monitoring social media conversations where people discuss your brand and products without @-ing you.

Strategy 130

Strategy FAQ Guidelines Policies 130

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Best For: Marketers who want to increase their email list conversions.

Tools 62

Tools B2B Hubspot Analytics 62

agora pulse

MARCH 25, 2020

Most of us social media managers operate and plan for businesses to continue to succeed, and everything to be good in the world. What Social Media Managers Need to Do First in a Crisis. Ask yourself, “Does this impact just our company or is it a national or global concern?”

Social Media 199

Social Media Social Media Management Issues Team 199

Buffer Social

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Is it as fun as that one girl on The Bold Type makes it look?

Social Media 86

Social Media Social Media Management Skills Survey 86

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 113

Analytics Sentiment Analysis Patterns 113

agora pulse

DECEMBER 1, 2016

Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. Through my testing, you will avoid committing common mistakes on mobile advertising that may erode your marketing efforts on social media. This is a guest post written by Stefan Des. Canvas Ads.

Mobile 60

Mobile Types Engagement Facebook 60

Sprout Social

SEPTEMBER 2, 2022

Brushing up on ways to prove the impact of your work across the entire organization benefits every marketer—from directors to social media managers. Here are a few social media marketing training resources that will improve your skills and show your impact. Free social media marketing training and resources.

Training 117

Training Course Resources Social Media 117

Oktopost

NOVEMBER 16, 2023

You’ll want to choose metrics that align with your business goals for a complete 360º view of your customers and lead engagements on social. To best understand which content types and topics resonate with your audience, measure engagements such as likes, comments, shares, clicks, retweets, or reposts.

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

MARCH 26, 2024

In fact, research shows that 78% of businesses that use social selling outperform those that don’t. While we could write all day about the benefits of social selling , our bread and butter is helping you prove social selling success. Engage with the right prospects at the right time Timing is everything when it comes to selling.

Influencer 62

Influencer Report B2B ROI 62

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. The social media field is becoming more complex as it expands.

Social Media 145

Social Media Marketing Social Media Management Trends 145

agora pulse

JULY 17, 2020

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy.

Report 147

Report Social Media Metrics Aggregator 147

Convince & Convert

APRIL 29, 2012

Social media and content marketing are not inexpensive, they’re just different expensive. Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls.

Resources 167

Resources Company Social Media How To 167

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

agora pulse

JULY 31, 2020

This can be a tedious process that involves far more than just typing in “social media agency” and contacting the first ones on the search engine page results. If you open Google and type in “ social media agency ,” you will have a ton of results returned to you. Reviews of Social Media Agencies.

Social Media 190

Social Media Marketing How To Social Media Management 190

Firebelly

SEPTEMBER 25, 2017

As a social media manager, you are bound to come across unsavory comments on your social channels. When is it appropriate to hide, block or delete on social media? Sometimes all it takes to diffuse a situation on social media is to show you value this person’s opinion.

Social Media 150

Social Media Construction Social Media Management Compete 150

Hootsuite

MARCH 26, 2024

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. What should you look for in a good social media collaboration tool? Source: Google Workspace Best for: Cross-collaboration, brainstorming, and organization across your company.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Discover how to create effective reports and find the best social analytics tool for your brand. Social Media Analytics Defined. What are social media analytics?

Analytics 179

Analytics Social Media Tools Price 179

agora pulse

DECEMBER 9, 2020

Although the absolute perfect time to share content doesn’t exist, with some research and testing, you can find the best times for your brand to post on social media. For social media managers, publishing content that fails to generate likes, shares, or clicks is a worst-case scenario. Use a social media tool.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Oktopost

JUNE 17, 2021

Her experience includes marketing leadership roles at start-ups and high growth companies such as Instart (later acquired by Akamai), Sauce Labs and Centrify (later acquired by Thycotic) and CA Technologies. She also shares thoughts on how a certain type of education helped her become a passionate and sought-after B2B marketing all-star!

B2B 118

B2B Marketing Apple Authentication 118

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 140

Analytics Report Social Media Google 140

Sprout Social

FEBRUARY 8, 2024

For instance, a software company may require a more specialized support tier structure compared to that of a retail brand. The Dashboard features a directory that enables users to self-select the type of support they’d like to receive. Here’s what you need to know about the fundamentals of tiered support.

How To 107

How To FAQ Issues Software 107

agora pulse

JULY 28, 2020

It doesn’t matter if you work for an established brand, want to build your company’s social media presence from the ground up, or work for a social media marketing agency. No matter where you work as a social media manager , you must make sure that the content you publish speaks to your audience.

Report 121

Report Data Social Media Content 121

Sprout Social

NOVEMBER 30, 2021

Types of ecommerce trends to watch for. Social commerce. Conversational commerce. Social commerce. Social commerce is when you buy and sell products or services directly from a social media platform. Social commerce is when you buy and sell products or services directly from a social media platform.

Trends 144

Trends Conversation Instagram Influencer 144

Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. A Daily, Weekly, Monthly Social Media Management Checklist We’ve found before that social media managers have a full-time schedule getting all their many tasks accomplished.

Social Media 93

Social Media Notification Social Media Management Metrics 93