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14 types of social media every marketer should know

Sprout Social

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy. What about forums?

Types 145
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8 tips to boost your video conversion rate

Sprout Social

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.

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Facebook Pixel Events and Custom Conversions: Best Practices

Jon Loomer

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Facebook Custom Conversions: The Ultimate Guide.

Eventful 209
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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

Pro Tip #1: If your org is using social media of any type, you should have some type of social media influencer strategy. And… Having some type of influencer strategy will allow you to know more about the space that you’re marketing in and to. What makes your company and its products or services better or different?

B2B 276
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Demystifying conversational AI and its impact on the customer experience

Sprout Social

With exciting new tools like conversational AI, it’s already here, and it’s changing the way we work for the better. At surface level, conversational AI operates through virtual agents that can alleviate customer care team load and streamline the user experience. Table of contents—feel free to skip ahead: What is conversational AI?

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How Companies Can (and Should) Approach Diversity & Inclusion: A Conversation with Essence Souffrant

Likeable

Keep reading for her thoughts on the brand messages she’s seeing in the media—and her advice for how companies (and the people behind them) can put action behind their words to become true allies. . Understand what having a diverse company truly means. What steps will you need to take to ensure diversity within your company?

Company 74
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How companies use video content on social media

Visually SM

We will start this conversation by stating some facts that will only confirm what we see daily: videos are an excellent way to communicate with your audience, provide a good social media experience, and, ultimately, generate engagement. For each support, certain types of video will perform better. Why use video for social media?