Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

Social Media 114

Social Media Marketing Atlassian Team 114

Hootsuite

SEPTEMBER 23, 2022

Writing for social media is not an easy job. . Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. Keep reading for expert tips and tools that will help you become a more confident and effective social media writer in no time.

Social Media 145

Social Media Tools Tips HootSuite 145

Social Media Strategies Summit

OCTOBER 21, 2022

And when it comes to marketing on social media for government agencies, one platform wins: LinkedIn. New takes on existing issues and conversations. For instance, if you’re targeting tech companies, try discussing an issue they care about. But remember, this isn’t a check-the-box exercise. Original research.

Examples 150

Examples LinkedIn Social Media Overview 150

Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. What really helps me is making a checklist for my social media activities. Reply to notifications on all platforms It’s important to reply to people who are engaging with you on social media.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. And their social media game is tight.

Data 141

Data Social Media Sentiment Team 141

Social Media Strategies Summit

NOVEMBER 30, 2022

hours on social media. In a world where 82% of consumers say they prefer a brand’s values to align with their own , it’s only natural for marketers to join conversations around events like Black History Month. Alphabet, Google’s parent company, has more than 150,000 employees. Image source. Enter brand storytelling.

Campaign 304

Campaign Brands Influencer Collaboration 304

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?) , you need to protect yourself against common social media security threats.

Social Media 144

Social Media Tools Tips Policies 144

agora pulse

AUGUST 6, 2020

Let’s compare the expectations and realities of a social media manager job, so you know exactly what you’re getting into. When you apply for your first social media manager job, you might not know exactly what to expect. What does a social media manager do anyway? Social Media Manager Job Responsibilities.

Social Media Management 103

Social Media Management Social Media ROI Skills 103

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? This career takes time and work.

Consultant 106

Consultant Social Media How To Insurance 106

Social Media Strategies Summit

AUGUST 11, 2022

That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family. Groups: Adds Facebook Groups-like functionality to Beauty Insider, making it easier for users to find relevant content and conversations across 30 categories. Traditional Medicinals. Image source. Why We Love It.

Examples 227

Examples Communities Brands Forums 227

Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Meritus Media Inc., Meritus Media Inc.

Template 111

Template Templates Social Media Strategy 111

Later

DECEMBER 23, 2020

Ready for some predictions to fire up your social media strategy in 2021? So to help you get a head start on your social strategy for the new year, we’ve lined up our top predictions for the next 12 months (and beyond!): Social Media Prediction #1: Video Content Will Reign Supreme . We bet you are!

Social Media 120

Social Media Strategy Meme Instagram 120

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Keyhole.co

MARCH 2, 2023

Love it or hate it, social media is here to stay. Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market.

Social Media 52

Social Media Tools HootSuite Marketing 52

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. What is social media activism?

Hashtag 145

Hashtag Activities Social Media Retail 145

Rebekah Radice

MAY 16, 2017

When was the last time you updated your social media bio? That’s why I’ve put together a 4-step process to help you create a bio for every social network. This is All You Need to Write the BEST Social Media Bio. Complete this checklist and answer each question for all social channels.

Social Media 167

Social Media Privacy Real Estate Hashtag 167

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. Pennington Lawn and Garden Makes Grass Seed a Global Conversation How often do you think about grass seeds? Whenever an NFL player suffered an injury deemed to be turf-related, Pennington responded in real-time on social media.

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Mishandling complaints could harm your company even more than the complaint itself. It’s also an opportunity to become the ‘hero’ in your customer’s story.

Reputation 106

Reputation System Brands Knowledge Base 106

SocMed Sean

FEBRUARY 3, 2013

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. Social media takes time and energy.

Social Media 279

Social Media Klout YouTube Foursquare 279

Sprout Social

OCTOBER 8, 2018

Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Their Instagram account is by far the most popular of their social media accounts.

Social Media 94

Social Media Brands Instagram Training 94

Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Meritus Media Inc., Meritus Media Inc.,

Template 56

Template Templates Social Media Strategy 56

Waxing UnLyrical

JULY 17, 2013

If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. Social media philosopher realizes he does this all the time with business. See, you won’t actually be part of the conversation at this point.

Social Media 195

Social Media How To HootSuite Blogosphere 195

Oktopost

APRIL 6, 2023

Not only is this good for lead conversion and customer loyalty, but it’s good for SEO. Most of us can list off a few companies that, these days, just seem to know more than their counterparts – they have better insight, and more practice-based understanding – and most of us would rather lend those companies our business.

Exercises 69

Exercises Metrics B2B Social Media 69

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills.

Social Media 168

Social Media How To Marketing Syndication 168

Social Media Strategies Summit

DECEMBER 15, 2022

Now, when talking about content — be it in the form of blog posts, social media posts, e-books, videos, downloadable resources, infographics, etc. On social media, it equates to views, likes, comments, story replies, and shares. Publish on Suitable Social Media Platforms. Source: marketbeat.com.

Engagement 212

Engagement Content Survey Publishing 212

Sprout Social

JUNE 14, 2023

Social media teams should brace for high turnover rates over the next few years. According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. A rising tide lifts all ships.

Survey 97

Survey Marketing Social Media Management Badge 97

Waxing UnLyrical

JANUARY 17, 2019

Most companies have gone through them – periods without clear cut news. This is especially important as companies add additional social channels or other communications outlets. Thought leadership can take many forms and your company has a viewpoint which is unique. Guest Post by Heather Caouette. Champion a Purpose.

News 203

News Press Release Creative Commons Survey 203

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content.

Reputation 131

Reputation Tools Brands How To 131

Hootsuite

JULY 17, 2023

Knowing what people are saying about you isn’t just a vanity exercise — this is critical information that can impact your business. Which is why online reputation monitoring tools are an essential component of any social media manager’s software setup. 1 Social Media Tool Create. Go on, listen in! Don’t be shy! #1

Reputation 71

Reputation Tools HootSuite Sentiment 71

Convince & Convert

JANUARY 22, 2012

Whether it’s Charlene Li’s Open Leadership , The NOW Revolution from Amber Naslund and me, Humanize from Maddie Grant and Jamie Notter , Smart Business, Social Business from Michael Brito , or Olivier Blanchard’s Social Media ROI , there is a chorus postulating that people make your company social, not tools and technology.

Comparison 128

Comparison Company Apple Exercises 128

Buffer Social

SEPTEMBER 20, 2017

I’d imagine that a social media marketing strategy could feel the same way. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself. If you need a social media marketing plan, start here. Social Media Marketing Plan.

Social Media 112

Social Media Strategy How To Marketing 112

Convince & Convert

DECEMBER 14, 2010

Football is a group exercise, and ensuring that players are talking about other members of the team in addition to themselves drives that point home with clarity and conviction. Do you have the same rule for your social media initiative? Sure, there are a ton of social media success metrics out there.

Social Media 130

Social Media Press Release Patterns Exercises 130

Later

DECEMBER 23, 2020

Ready for some predictions to fire up your social media strategy in 2021? So to help you get a head start on your social strategy for the new year, we’ve lined up our top predictions for the next 12 months (and beyond!): Social Media Prediction #1: Video Content Will Reign Supreme . We bet you are!

Social Media 64

Social Media Strategy Meme Instagram 64

Sprout Social

MARCH 8, 2021

Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement.

Content 130

Content Trends How To Exercises 130

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 94

Analysis Report Examples Tools 94

Social Media Strategies Summit

MARCH 11, 2019

Lauren Brommer is an experienced digital marketer with a passion for social media. Her data-driven approach has helped establish social as a strategic channel for engaging Cisco’s diverse range of customers. Check out our interview with her in anticipation of her talk at the Social Media Strategies Summit !

Project 100

Project Exercises Upcoming B2B 100

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers.

Examples 59

Examples Brands Sentiment Reputation 59