Social Media Exercise: Hoyts Cinema

Laurel Papworth

Hoyts and social media – what do you do when someone names and shames publicly issues with your company, like this Twitter discussion I initiated about Hoyts Cinemas? An exercise for social media students and practitioners – what do you do when someone goes on a Twant (Twitter rant)? Social Media Consultant? I chose Hoyts for this exercise cos I believed and had experienced every word (the rant came first, post second).

Social Media Management Pricing; Considerations for Setting Your Budget

Ignite Social Media

Understanding social media management pricing and costs isn’t easy. So then, what should your brand set aside for social media management? We put together the following exercise to guide you through the pricing process.

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Five 2021 Social Media Predictions That are “So 2020”

Ignite Social Media

Since 2020 was such a cornucopia of strange headlines I thought I’d go through the fun horrific exercise of predicting some 2021 social media, digital, tech, and marketing trends that are “so 2020.” Competition Between Major Social Networks Heats Up: 4.

9 Predictions to Fuel Your Social Media Strategy in 2021

Later

Ready for some predictions to fire up your social media strategy in 2021? So to help you get a head start on your social strategy for the new year, we’ve lined up our top predictions for the next 12 months (and beyond!): And that’s one social shift we’re excited to see in 2021!

Encouraging Your Staff to Use Social Media Can Reap Rewards For Your Organization

SocMed Sean

Today’s guest post comes from Ben Hoffman, the co-founder of CityHUNT which is an organization that focuses on developing a team atmosphere for companies by encouraging positive workplace relationships among coworkers. Thanks to Ben for sharing his insights on the topic of engaging employees in their use of social media! In today’s digital age, social media is one of the main driving forces behind a business. It Starts With Your Company Culture.

Industry certification a must for social media career success

Sherrilynne Starkie

But still today, I find it difficult to assess what someone actually knows about social media. Almost all candidates claim to have knowledge and experience of social media and, given the demographic, I’d expect them to. And all too often, these young professionals come up wanting when it comes to social media skills. Social Media Certification. This is why I am a big proponent of social media certification programs.

How To Translate Your Company Purpose Into Slick Visual Branding

Waxing UnLyrical

Look at other companies in your field that you aspire to rival, and think carefully about how they describe themselves, then relate that to the imagery they use. Ideally, your visual branding should be broadly familiar, but just different enough to give you an edge over those other companies. These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. WordPress themes health food company”).

Keep company and customer data safe with social media security best practices

Sprout Social

From social engineering to sophisticated profile hijacking, social media accounts face many potential attack vectors. This year alone, hacker groups have compromised the social media accounts of tech giants, national athletic leagues and streaming platforms.

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9 Predictions to Fuel Your Social Media Strategy in 2021

Later

Ready for some predictions to fire up your social media strategy in 2021? So to help you get a head start on your social strategy for the new year, we’ve lined up our top predictions for the next 12 months (and beyond!): And that’s one social shift we’re excited to see in 2021!

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7 Mental Health Tips for Social Media Managers

Later

But what if social media is your job? . When your work requires you to be scrolling social media, it can feel impossible to “unplug” and take a break from the online world. . There’s no denying that social media managers have an “always-on” attitude.

What Is a Social Media Manager? (And What Does One Really Do?)

agora pulse

Let’s compare the expectations and realities of a social media manager job, so you know exactly what you’re getting into. When you apply for your first social media manager job, you might not know exactly what to expect. What does a social media manager do anyway?

9 Predictions to Fuel Your Social Media Strategy in 2021

Later

Ready for some predictions to fire up your social media strategy in 2021? So to help you get a head start on your social strategy for the new year, we’ve lined up our top predictions for the next 12 months (and beyond!): And that’s one social shift we’re excited to see in 2021!

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10 B2B social media post ideas to stand out in a crowded social landscape

Sprout Social

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. Don’t let this misconception turn you off of B2B social. Amplify your media wins—both big and small.

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Can Your Social Media Posts Negatively Impact Your Workers’ Compensation Claim?

SocMed Sean

Social media connects more and more people every day. For some, social media is a necessary evil , while for others, it’s a chance to post every detail of their day-to-day life, no matter how minor. In this modern era, social media in the workplace is common, as employees often check their Facebook, Instagram and other social media accounts frequently throughout the day.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. Meritus Media Inc., Map the brand’s social graph.

Empathy and Marketing: How to Turn Your B2B Prospects Into People

Webbiquity SMM

Social media has changed the way we interact with each other. Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. One key to sound business use of social media is empathy. Guest post by Brooke Cade.

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How Companies Are Dedicating Their Budgets to Social Media [Infographic]

Mindjumpers

Tweet At the beginning of a new financial year, all marketers sit down to draft their strategies in form of new media planning and budget allocations. This media planning and buying is done, keeping in mind where they were present in the last year and how it affected their revenue stream. This infographic provides a great way to track customer migration from traditional channels like television and print to internet and especially social media.

Social Media Strategy? Think Like a Reporter

Webbiquity SMM

Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Without a strategy, there may be no clear ownership, or definition of success, or measurement, or integration with other marketing and PR efforts—all of which can lead eventually to wasted time and effort, abandoned blogs and Facebook pages, and even the erroneous conclusion that social media doesn’t work for us.

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Social Media Security Tips and Tools to Mitigate Risks

Hootsuite

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?), Common social media security risks.

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How Often Should You Revisit Your Social Media Strategy?

Ignite Social Media

Creating a thorough social media strategy is an important part of your overall marketing strategy. It should have information defining your social media objectives & KPIs, paid media plan, which channels are right for you, how often you s hould publish on each network, community engagement guidelines and best practices, and every component of your content from tone of voice to topic themes. Social Media Marketing Social Media Strategy social media

Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. But that’s a bit like saying that most Americans exercise regularly; it’s probably true, but there is a big difference between walking the dog around the block a couple of times per week and training for a triathlon. In social media, as in physical training, it takes time to see substantial results.

How Often Should You Revisit Your Social Media Strategy?

Ignite Social Media

Creating a thorough social media strategy is an important part of your overall marketing strategy. It should have information defining your social media objectives & KPIs, paid media plan, which channels are right for you, how often you s hould publish on each network, community engagement guidelines and best practices, and every component of your content from tone of voice to topic themes. Social Media Marketing Social Media Strategy social media

7 Companies That Almost Tricked Us This April Fools’ Day

Convince & Convert

With each passing year, April Fools’ Day presents a challenge and opportunity for companies. While April Fools may not be for every company out there, there are some companies who surprise and delight us each year. Following last year’s robust Convince & Convert roundup of April Fools’ Pranks So Fun They Should Be Real , here are seven companies that almost tricked us—in a good way—this April Fools’ Day.

This is All You Need to Write the BEST Social Media Bio

Rebekah Radice

When was the last time you updated your social media bio? That’s why I’ve put together a 4-step process to help you create a bio for every social network. This is All You Need to Write the BEST Social Media Bio. Before we jump into the formula to create a social media bio that sells, let’s first analyze what yours looks like across each social network. Complete this checklist and answer each question for all social channels.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%).

Social Media - The OnLine Opportunity

Social Media Network Marketing

Soon the brands caught on and there was a plethora of brand and company websites. Much later in time and date came the Social Media platforms. And then came the brands, companies and business houses trying to figure out on how best can internet be helpful in expanding their business. In the initial days Social Media lagged behind as the top management of companies were not really active on these platform. Apps are extensions of Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

At one point we discussed headline writing and what draws clicks within the social media content universe. How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? Build Your Brand a Social Content Ladder in 5 Steps Is Starbucks the Most Dangerous Competitor to Facebook? (co-authored

Fix Your Social Media and Website Message Conflicts

Convince & Convert

Anyone in a prominent marketing role knows that periodically, it’s important to go through the process of changing and/or refining company messaging or positioning. Consider Accenture’s online positioning changes when you go through this exercise and make sure your social media presence doesn’t get left behind. Finding Positioning Changes Accenture is a company I track in my Interbrand 100 market landscape that I keep in Rival IQ (my firm).

How To Write Social Media Content People Actually Share

Rebekah Radice

If you use social media to market your business, writing great content is a must. But the challenge for most companies is getting started. So how do you write social media content your audience actually wants to share… And do it consistently? In fact, by the time you’re done with this article, you’ll be able to create the best social media content your audience has ever read. Size of Company. How to Set Your Company Apart.

BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. Since the whole purpose of this blog is to share my thoughts and experiences, I thought it might be a good exercise to just dump out the items that come to mind first on certain topics.

7 Mental Health Tips for Social Media Managers

Later

Social media managers, entrepreneurs, and influencers have a unique set of mental health challenges because they spend their days in the trenches of the internet. Self-care is an important part of mental health, and sometimes that means taking a break from social media, our phones, and technology. But what if social media is your job? Social Media and Mental Health. Our relationship with social media is constantly evolving.

Tweet After Death: How to Use Social Media to Live Forever [Redux]

Waxing UnLyrical

If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. Social media philosopher realizes he does this all the time with business. Social media philosopher realizes he can schedule messages as far into the future as he likes. I’m into social media and good at what I do, but this isn’t really complicated technology.

10+ Indispensable (and Free!) Marketing Graders and Social Media Scores

Buffer Social

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. You can take the time to run the numbers yourself (a useful exercise!), I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings. Nibbler score for the MeUndies website and social profiles.

Measuring the Impact of Social Media in B2B Marketing

Webbiquity SMM

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. As the report notes, “these social pioneers now ponder whether this new social activity will pay off in business results, and when. Open, public social networks (e.g.,

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How to Choose the Best Social Media Marketing Tool for Your Business

Buffer Social

Choosing a place to eat, choosing a new computer, or even choosing the best social media marketing tool. The tool you choose is often a key ingredient when it comes to hitting your social media marketing goals, because it can help you drive traffic and engagement, as well as measure how you’re doing. How do you find the best social media tool for your business? 3 questions to help you define your social media goals. Social Media Marketing

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What Rex Ryan Taught Me About Social Media

Convince & Convert

Unlike most NFL teams, the Jets do not control players’ media access. Football is a group exercise, and ensuring that players are talking about other members of the team in addition to themselves drives that point home with clarity and conviction. Do you have the same rule for your social media initiative? Sure, there are a ton of social media success metrics out there. Help Me Connect the Social Media Economy.

Comparison of 100 Top Companies on Social Business and Corporate Culture

Convince & Convert

Are social business and corporate culture inevitably linked? ” As social business moves from the toddler stage to youth stage, it’s becoming accepted wisdom that the best and most social organizations transform from the inside out. Does Being a Good Place to Work Impact Social Business? For each of the 100 Best Companies to Work For, I matched up their Social Business Index ranking (where applicable). Social Business Comparison.

How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. There are any number of ways to slice and dice social media activities. Marketing Social Media hiring social media

Best practices for developing a social media policy

Socialmedia.biz

Successful corporate strategies must take into account the opportunity to gain exposure to growing social media audiences. The Society for New Communications Research conducted a year-long study on corporate blogging and social strategies. The result was a list of best practices that can help businesses make an impact across all their social media platforms. Do not exercise restrictive or formulaic edits. Due caution should be exercised.

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment. But WikiBrands by Mike Dover and Sean Moffit ties all the necessary components into a social media strategy together with some helpful tactics.