Ari Herzog

AUGUST 22, 2013

I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. Looking back at my blog archive my answers were staring back at me: diluting social media , using the telephone , changing blog layouts , leaving Flickr Pro , unfriending , unlinking , and going dumb. Footsteps by schick.

Meeting 168

Meeting Marketing Avatar Flickr 168

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Image credit: Trev Grant (Flickr) --.

Social Media 160

Social Media Automotive Klout Flipboard 160

Idaconcpts

FEBRUARY 15, 2013

Yelp has a huge community, and the reviews on the site are read seriously. The smartphone app supports sharing on social media channels such as Facebook, Twitter, Flickr, Tumblr and FourSquare. Recently, Instagram also launched a web app that displays the feed of photos uploaded via mobile app on desktops.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Harp Interactive

OCTOBER 9, 2009

Build community platforms around real communities of shared interest. Experiment with Flickr and/or YouTube groups to build media for specific events. Marvel Comics raised my impression of this with their Hulk statue Flickr group). Consider the value of hiring a community manager. Improve customer retention?

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Social Media Press Release Marketing Widget 232

Twist Image

SEPTEMBER 23, 2011

Technology, connectivity and the great untethering of our society as we become more and more mobile is our own, personal responsibility. This same person has been publishing pictures of their young family to Facebook and Flickr forever, for all to see. Is it the corporation's responsibility? Be careful of groups you join. breadcrumbs.

Privacy 109

Privacy Flickr API Mobile 109

Waxing UnLyrical

JANUARY 26, 2015

Image: infradept via Flickr, CC 2.0. Similar to mobile accessibility, 2015 is the year when integration of search with the overall digital marketing strategy will increasingly move from a ‘nice to have’ to an essential.” Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. “So What?

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Trends Marketing Consultant Sample 100

Waxing UnLyrical

OCTOBER 25, 2012

Image: NASA’s Marshall Space Flight Center via Flickr, CC 2.0. Specifically, I’m the community manager for @WashULaw , an online Master of Law program in U.S. Consider how people are accessing their platforms and make sure you have a strong mobile presence , if necessary. Be not afraid. Really and truly.

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Social Media MySpace Flickr Platform 188

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. A 61 percent increase in advertising revenue - 41 percent of which was from mobile advertising. Image credit: drew domkus (Flickr).

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Social Media Flipboard Journal comScore 162

Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success.

Social Media 190

Social Media Paid Search Reputation SMS 190

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

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Social Media Class Conference Research 100

Social Media Marketing

APRIL 22, 2011

When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share. It's a chance to connect and brainstorm with others by finding affinity groups ("Communities") within Empire Avenue. Below are some examples. What do you think?

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Social Media Klout Flickr Radian6 167

Direct Marketing Observations

APRIL 19, 2010

This graphic by Forrester Research, refers to the types of people that hang out in communities and what they do in those communities. Share images on Flickr. They can use a mobile device. Though the above graphic refers to adults, children are not too far off from this model. Update their status on Facebook. Share music.

Social Media 202

Social Media Social Networking Education Guidelines 202

Waxing UnLyrical

JULY 15, 2015

It’s in this challenging environment that communicators must build greater trust between their organizations and media, stakeholders, influencers, and communities to be effective. It’s the communicators’ responsibility to help their organization’s leadership understand the critical importance of trust today.

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CPC Skills Influencer Organization 100

SocMed Sean

NOVEMBER 7, 2011

Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like SalesForce.com to describe their products. Social CRM. Does adding Twitter to your CRM process make it more social?

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Social CRM Radian6 Software Creative Commons 275

Firebelly

JUNE 10, 2010

  The article, Appealing to Community , focused on how not-for-profits are reaching out to younger donors with social media while keeping older supporters in the fold. 

Social Media 156

Social Media Paid Search SMS Syndication 156

Waxing UnLyrical

JANUARY 24, 2011

Image: Brad Stabler via Flickr, CC 2.0 Mobify Given the huge uptake in mobile web use , you know by now that if your site isn’t optimized for mobile devices, you are likely missing out on opportunities left and right to connect with your audiences. You do need a basic design and CSS background to configure your site.

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Tools Adwords Marketing Class 247

Techipedia: Tamar Weinberg

MAY 12, 2010

So here’s a simple rule of thumb to live by: if you’re going to launch an external social media initiative – even something as simple as an official Twitter handle – make sure it’s properly supported on your primary website and via your email communications. Calling attention to mobile apps? Social and mobile profile calls to action?

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Smart Phone Mobile Social Media SEO 218

Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Army via Flickr , Creative Commons Usually these are placed at the top of a post, but often, if a post is long, I’ll insert additional images, alternating left- and right-aligning them. I just get kicks out of mobile blogging w/ multimedia.

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Class WordPress Creative Commons Postrank 215

Firebelly

FEBRUARY 25, 2010

Hart - builders, developers and managers of distinctive apartments communities in the Indianapolis area, Bloomington, IN and Dayton, OH - launch the Show The Love sweepstakes for both their residents and non-residents alike. Hart Apartment Communities Facebook Page. Hart has truly embraced social marketing. Hart in 2010.

Facebook 103

Facebook Paid Search SMS Syndication 103

Firebelly

MAY 21, 2010

How easy is it make your blog or website mobile friendly? Wordpress Plugins to Make Your Blog Mobile Friendly By Rohit Due to the advances in mobile technology, now a days almost all the mobile phones are equipped with Internet surfing capabilities.

Social Media 101

Social Media Facebook Mobile Newsletter 101

Firebelly

AUGUST 18, 2010

You can find Firebelly speaking at the following sessions. Saturday, August 21 10:15 AM Facebook for Business Chad Richards Develop a strategy and establish success metrics for your business Facebook Page.

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Paid Search Reputation SMS Conference 135

Bare Feet Studios

JULY 25, 2011

It just shows you how much app and platform development continues in the sphere of online social networks and mobile options. Do you have a community on the ground to support an online community? Or would you be better served to set up a community inside another social network? Web and mobile updates. Mobile Apps.

Social Media 79

Social Media Ustream Wiki Content management systems 79

Firebelly

JUNE 24, 2010

Before jumping in to a starting a social community, start off with a good alternative like Facebook Pages. You can bring together all of the fans of your brandusing an account that they already have, and it offers a lot of great features that can easily rival other communities. Each could do wonders for any brand.

Social Networking 121

Social Networking MySpace Paid Search SMS 121

Firebelly

MARCH 5, 2010

You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web. Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. Where do you start? points from 22.5

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Feed Reader Marketing Social Capital Paid Search 100

Social Media Marketing

JULY 18, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Adam Cohen

JULY 16, 2010

I sincerely hope that people just sit back and enjoy the brilliant piece of work, and stop giving P&G the link love. Who’s with me? (By By the way, I’m glad to hear he stopped the oil spill).

Badge 201

Badge Disqus Web 2.0 Retail 201

Firebelly

JULY 22, 2010

link] Through the experience of engaging my community online, I found MyCar Doc, a local gig that all of my friends use for their auto repair solution. In my instance the company's policy, which is special to Firestone and not to the industry as a whole, stood in the way. Sadly, Firestone won't change, but I will.

Social Media 188

Social Media Paid Search SMS Syndication 188

Social Media Strategery

JUNE 25, 2010

Community Blog. When was the last time: Image courtesy of Flickr user Search Engine People Blog Someone spent their own money to purchase promotional items to help build awareness and get more people to participate? for access outside the firewall, and ask for easy mobile/remote access so they can read/contribute?

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Gov 2.0 Web 2.0 Wiki Committee 92

Social Media Strategery

APRIL 30, 2011

Photo Credit: Flickr, myretailmedia. Social Media has forever changed the way the world communicates. There has also been a substantial move to mobile technology. Photo Credit: Flickr, jhoward413. Social Media is Fast. Over the past five or six years we have seen a societal transformation take shape.

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Wiki Forums Collaboration Facebook 139

Laurel Papworth

MAY 8, 2010

Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. For Radar : A warm look at history of the online community. More in Social Media is Not An Experiment. An exit event pre-shutdown.

Sites 81

Sites Social Media Social Networking Mobile 81

Firebelly

NOVEMBER 12, 2009

twitterrhea: the act of sending too many Twitter messages Next time you hear a Twitterer use a Twitter termincorrectly, hand them this list to aid in the twiteracy (Twitter literacy) ofthe tweeple in the growing twitosphere.   If we’re all on the same page, it reduces the risk of getting lost inTwitlation.

Paid Search 100

Paid Search SMS Syndication Social Bookmarking 100

Adam Cohen

JULY 12, 2010

The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it. Do your customers have a need for community, convenience, or collaboration? The CMO will also want to know the data. What did I miss?

Research 265

Research Social Media Marketing Retail 265

Buzz Marketing for Technology

OCTOBER 14, 2008

online community. Your final community category is quite interesting, but one I unfortunately haven not seen much in practice (yet). As for Your final community category is quite interesting, but one I unfortunately haven not seen much in practice (yet), id take a look at the poetry blogs, starting with mine. Current Affairs.

Types 113

Types Conversation Badge Journal 113

SocialFish

OCTOBER 21, 2010

I’ve always evangelized the potential of tools like Facebook and Twitter to create meaningful communities and collaborations, but now realize the true opportunity for all of us who spend our days mixing up cocktails of mission and technology: social tools + people = lives saved. Please bring them water.&#.

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Ustream Wiki SMS Survey 162

Firebelly

FEBRUARY 2, 2010

Instead of spending $15 million (like they did for Super Bowl spots in 2009) the company shifted ad dollars to an online marketing effort called Project Refresh that will award more than $20 million in grants to "those presenting the best ideas to improve the communities we call home and, perhaps, transform the society we call America."

Social Media 100

Social Media Paid Search URL SMS 100

Firebelly

FEBRUARY 26, 2010

And to ensure they’re made to feel a strong part of your online community. The secret is to create a fan page with the right blend of ingredients that resonates most with your ideal fans.

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Techipedia: Tamar Weinberg

JANUARY 28, 2010

It’s why T-Mobile succeeded with a flash mob. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Tamar is also the author of The New Community Rules (July 2009).

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Video Flash Mob YouTube MySpace 236