Sprout Social

MAY 11, 2023

Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social. These features allow you to keep Twitter a safe place for your brand and community. The retailer used TikTok to highlight its partnership with basketball star Candace Parker.

Reputation 127

Reputation Tools Brands How To 127

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. In the wake of COVID-19, that might mean creating Zoom hangouts for your customers or posing community questions to get people talking. Amazing response to our donation.

Strategy 142

Strategy Metrics Hubspot Retail 142

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. And to crowdsource sentiment on your brand. People feel much more connected to a brand that actively engages their community. foster relationships with your community.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

OCTOBER 25, 2022

For example, when someone needs to fix a permanent writing mistake, they’re usually not asking for “correction fluid”; they’re asking for Wite-Out. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like.

Strategy 127

Strategy Brands Hubspot Survey 127

Sprout Social

MARCH 8, 2021

With Google Trends, for example, you can explore what people are searching for around the world and the top search terms and questions related to that topic. A few weeks ago, the electronics retailer made headlines when its shares skyrocketed over the course of 24 hours. CovidVaccine trends, US [link] pic.twitter.com/mia0jsbhOG.

Content 126

Content Trends How To Exercises 126

Keyhole.co

JUNE 19, 2023

This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Fosters a community: When multiple users echo the same thought, they often create a camaraderie that turns the community around a brand. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. For example, Slack doesn’t post about managing large teams, since this wouldn’t be relevant to small businesses.

B2B 150

B2B Social Media Brands Hubspot 150

Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. The fact remains, retaining customers is core to creating a sustainable and thriving community-driven brand.

Strategy 59

Strategy UGC Loyalty Sentiment 59

Pixlee

JULY 20, 2020

While on the one hand, brands saw their foot traffic come to an unthinkable halt, ecommerce has flourished, and influencers have proven to be essential in maintaining and increasing community engagement. . Influencers who are able to tap into their audience’s desire for a community right now are leading the way in brand communications.

Influencer 73

Influencer Trends Marketing Authentication 73

Sprout Social

APRIL 19, 2022

For example, a strong conversational marketing plan might seamlessly connect a concerned customer in your live video chat to their designated sales rep. Use video chats as a chance to poll your community, answer common questions and show your product or service in action. Conversational marketing examples in the wild.

Conversation 97

Conversation Strategy Social Media Marketing 97

Sprout Social

OCTOBER 17, 2022

For example, if there’s a trend that your audience loves, it’s probably a good indication to hop on the wave. Along with social listening, use social media sentiment analysis to see how your customers feel about your brand. Surprise and delight examples: the brands who’ve won over hearts. Provide a solution.

Brands 95

Brands Fashion Eventful Hosting 95

Webbiquity SMM

SEPTEMBER 16, 2013

It’s a better environment for promoting hospitality, entertainment, retail and fashion brands than for industrial goods. Discovering that a competitor has far more links from industry news sources or blogs, for example, tells you something important about their strategy, and how you may need to adjust yours. Social Mentions.

Metrics 195

Metrics Marketing Class ROI 195

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail 96

Retail Social Media UGC How To 96

Sprout Social

JUNE 22, 2021

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. Adidas Football, for example, uses WhatsApp to announce new product offerings and to directly engage with their customers. 140 million US users.

Platform 114

Platform Social Media Tumblr Reddit 114

Later

SEPTEMBER 1, 2020

For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. For example, if you’re a fashion brand with an audience that skews slightly younger, you might find that Instagram and TikTok are your most effective platforms.

Platform 78

Platform Social Media Small Business Instagram 78

Convince & Convert

DECEMBER 4, 2015

Take a cue from these eight examples as you’re fine-tuning your holiday content. Century 21 is also using the holiday as an opportunity to encourage its community to eat slow and enjoy time with loved ones. The company made this announcement in a video with CEO Jerry Stritzke and encouraged its community to instead #OptOutside.

Content 60

Content How To Tumblr UGC 60

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots. billion USD.

Retail 97

Retail FAQ How To Survey 97

Hootsuite

MAY 10, 2021

Norwegian Air , for example, used Facebook and Instagram ads to promote awareness in target regions about specific flight routes it operates. For example, to reach affluent Chinese consumers, luxury brands were among the first to open WeChat business accounts. Gauge customer sentiment. Athleta community!

Examples 145

Examples Company Social Media Apparel 145

agora pulse

JANUARY 25, 2021

What’s a community manager? And why should community managers have their own special day? Find out more about this special social media role and tips for celebrating Community Manager Day. We’ll look at the role of the community manager throughout history and how it has evolved. Pre-Internet.

Communities 112

Communities Forums Disqus Social Media Management 112

Laurel Papworth

FEBRUARY 18, 2016

What that means is we’re able to tailor an insurance offer that targets those really good insurance risk customers,” Woolworths Ltd director of group retail services, Penny Winn, told AdNews. For example Quantium (Woolworths, supermarkets, insurance etc) as mentioned above: Facebook Categories big data social media (read more).

Data 40

Data Social Media Insurance Training 40

Sprout Social

AUGUST 21, 2023

A retail store, for example, could use automation to send a thank you response to all positive reviews and flag negative ones for immediate attention. For example, you might find that a significant number of customers are complaining about a certain feature missing in your SaaS product. The result?

Review 84

Review Google Brands Sentiment 84

Sprout Social

SEPTEMBER 1, 2020

By now you should know that social media marketers aren’t only responsible for community management, content creation and building brand awareness. For example, if engagements are one of your KPIs for Facebook, Sprout gives you a full breakdown of each engagement type and maps out where spikes and drops occurred.

Analysis 144

Analysis Data Social Media Retail 144

Sprout Social

SEPTEMBER 7, 2021

For example: the #SpotifyWrapped campaign is something I look forward to every year. In addition to generating buzz around the latest iPhone release, the campaign also helped Apple build a community of loyal customers. You know what I’m talking about. YouTube & BTS: Permission to Dance. Dove’s Self-Esteem Project. ??

Campaign 132

Campaign Social Media Collaboration Apple 132

Sprout Social

FEBRUARY 21, 2024

It measures the overall sentiment that a customer feels towards your brand, rather than focusing on a specific purchase. For example, say you work with a retail brand that collects NPS survey data. Why your Net Promoter Score matters Your Net Promoter Score is a key customer service metric.

Survey 85

Survey Loyalty Data Aggregator 85

Sprout Social

JULY 14, 2022

The metaverse’s foundation includes the birth of Bitcoin, virtual communities, MMOs and extended reality devices. Conversations and actions can happen in real time, regardless of where you are in the community. For example, in MMOs, various players can perform different activities at the same time.

Brands 111

Brands Avatar Fashion Virtual World 111

Hootsuite

NOVEMBER 28, 2022

For example, Hootsuite’s social listening features can show you what (and how) your customers talk about you online. Hootsuite Insights (powered by Brandwatch) makes it easy to track brand sentiment with intuitive word clouds and meters that gauge your sentiment and brand awareness against the competition.

Tips 123

Tips HootSuite Survey FAQ 123

Sprout Social

AUGUST 11, 2022

According to Sprout Social Metaverse listening data from January 10–March 10, 2022, there was a 102% increase in conversations about the metaverse with a positive sentiment of 91% on Twitter. For example, an energy drink or gaming rig brand could benefit from a brand activation on a metaverse platform like Fortnite and Roblox (MMOs).

Brands 116

Brands How To Avatar Project 116

Hootsuite

SEPTEMBER 3, 2020

The companies that took decisive action—like donating to frontline workers or pivoting production lines to make hand sanitizer or perusal protective equipment (PPE)—were commended for serving their communities, not just their shareholders. Ben & Jerry’s is an excellent example of a brand that was born purposeful.

Trends 144

Trends Social Media HootSuite Embedding 144

Sprout Social

JANUARY 30, 2019

For example, shooting for a million new Instagram followers in 2019 isn’t going to happen. Take today’s social media demographics for example. What type of sentiment are people associating with your campaign hashtag? For example, if you sold various soaps, “handmade natural soaps” would be a great keyword to investigate.

Social Media 112

Social Media Strategy Marketing How To 112

Sprout Social

DECEMBER 14, 2022

For example, this customer reached out to the Spindrift social team on Twitter about a potentially sold-out product at 8:39. For example, if you’re managing a high volume of messages split across multiple networks, it may be time to level up to a tool that aggregates them in a single location, like Sprout Social’s Smart Inbox.

Social Media 98

Social Media Brands Team Process 98

Sprout Social

MAY 8, 2023

Consumer goods social media resources Solutions for Social Commerce How to master social media for retail and win more customers What is social commerce? Are you looking to keep a pulse on sentiment and brand health? Be cautious if you’re a consumer goods business, but also be sure to test your own best times to post. and at 6 p.m.

LinkedIn 105

LinkedIn Tourism Travel Education 105

Hootsuite

JULY 15, 2019

Check out these creative social media contest ideas and examples. Perhaps you’d like to promote a new product, post community guidelines , or create a branded game. If your Facebook page doubles as a retail platform, you may want to consider these apps. Facebook page apps for surveys and promotion. Need some inspiration?

HootSuite 111

HootSuite Facebook Template Templates 111

Laurel Papworth

JUNE 9, 2023

So as an example, from 1927 to 1948, the Hollywood studio star system, not just for stars, but for writers, directors, producers, creatives of all kind, the Hollywood studio system, provided an umbrella in the industry that people could take a five or seven year contract with and feel somewhat secure. The highest in December 1992 was 11.2%.

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Avatar System Data Course 98

Convince & Convert

JANUARY 21, 2014

A team of three professors worked together with a small Asian retailer to investigate how Facebook influenced sales. We can’t rule out the possibility that this particular fashion retailer just wasn’t skilled enough to use “broadcast” messages on Facebook to generate sales, of course, but that was the result.

Study 167

Study Social Media Forums Case Study 167

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. They listen a LOT. Then they plan. And talk they do. How and where can your consumer touch your brand? – and 14.9%

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Pixlee

DECEMBER 30, 2020

Editor’s note: Community is central to everything at Pixlee. And luckily, we’ve got a great community of experts to share thoughts with. In our chat, she shares the nuances of ambassadors, what makes a good brand community, and how to measure the success of your community-driven marketing platforms.

Features 52

Features Brands Influencer Travel 52

Proactive Report

FEBRUARY 7, 2016

Please give examples. A2: Of course there are KPIs for PR, e.g. share of voice, brand sentiment, influencer relations. HR, for example. Sales staff in retail outlets. A community of fans has value – they can serve other fans, but you have to quantify that support in $ terms. Customer support.

Content 40

Content RFP Metrics Case Study 40