Sprout Social

APRIL 21, 2020

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Ahead of Earth Day, for example, it’s common to see some fashion brands paint themselves eco-friendly or ethically made to make a quick buck. View this post on Instagram. ????Research

Retail 103

Retail Trends Fashion Marketing 103

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies. Online reviews also give you insight into brand sentiment.

Analysis 103

Analysis Sentiment Marketing How To 103

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 130

Sentiment Marketing Analysis Loyalty 130

Hootsuite

SEPTEMBER 30, 2022

This is thanks to increasing online purchases and the growth of omnichannel retail. Chatbots save retailers time and money by allowing them to customers at any time. That means retailers can offer omnichannel shopping experiences for their customers. This is a major time and money-saver for online retailers.

FAQ 120

FAQ Retail Overview Loyalty 120

Sprout Social

JULY 28, 2020

Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. Our latest retail data report revealed that in social conversations about going back to school, more than 40,000 messages included the words “safe” or “safety.” Throughout quarantine, social gave brands a direct line to their customers.

Strategy 132

Strategy Retail Marketing How To 132

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. The opposite is true.

Report 65

Report Atlassian Brands Sentiment 65

Sprout Social

JULY 6, 2022

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. But social media intelligence captures the sentiment from anyone buying within your product category, opening the door to new audiences. React in real time.

Social Media 113

Social Media Sentiment Survey Marketing 113

Sprout Social

JANUARY 9, 2024

For example, if your customers want more robust care on social, then your KPI might be increased customer satisfaction and loyalty. For example, Sprout’s sentiment analysis features analyze incoming messages and classify customer sentiment toward your brand keywords as positive, negative or neutral.

Social Media 122

Social Media Sentiment Data Team 122

Sprout Social

MAY 18, 2020

We noticed a 7% decrease in positive sentiment surrounding “end the lockdown” conversations once states began to relax their guidelines and the usage of the hashtag #StayHome increased by 21%. While overall sentiment skews positive, much of the negative conversations around healthcare focus on the challenges healthcare professionals face.

Conversation 105

Conversation Retail Sentiment Education 105

Keyhole.co

NOVEMBER 7, 2023

For example, let’s say your brand is selling creatine supplements. Here’s a brief example: Your latest campaign used the branded hashtag #EcoStride for your line of eco-friendly sneakers. For example, let’s say your brand specializes in medical alert watches for seniors.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

MAY 11, 2023

Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social. The retailer used TikTok to highlight its partnership with basketball star Candace Parker. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis.

Reputation 129

Reputation Tools Brands How To 129

Sprout Social

MAY 4, 2021

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. 3 social commerce examples you can learn from. Savvy sellers can use this information to confirm existing voice of customer research against real examples.

Retail 138

Retail Instagram Buy Social Media 138

Sprout Social

AUGUST 29, 2023

Besides improving workflows and the customer experience, conversational AI is a powerful tool for business intelligence, sentiment analysis and so much more. 4 practical examples of conversational AI Common challenges with AI conversation tools What is conversational AI? But that’s just the beginning. How does conversational AI work?

Conversation 79

Conversation FAQ Sentiment Banking 79

Ignite Social Media

JANUARY 25, 2018

For example, those who talk about bacon are typically 35-54 years old, married females with a household income of $50-75K. Behaviors include everything from life events, payment and device preferences, and retail spending. Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment.

Facebook 107

Facebook Sample Samples Sentiment 107

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. Chipotle Mexican Grill, for example, has focused on community-building efforts through Zoom and their #ChipotleTogether campaign.

Strategy 142

Strategy Metrics Hubspot Retail 142

Hootsuite

AUGUST 2, 2022

A SMART goal example for customer experience could be: To increase our NPS score by a full point this quarter. For example, your persona describes busy, time-starved parents who dislike spending too much time on weeknight meals. Send out surveys to crowdsource sentiment on your brand, your customer experience, and products or services.

Template 77

Template Templates Strategy HootSuite 77

Hootsuite

JULY 6, 2022

And to crowdsource sentiment on your brand. Article, for example, uses their Instagram bio to ask folks to use their branded hashtag to post their UGC. For example, you can say your goal is to “increase sales on Instagram by 5% over the next six months.” UGC is a persuasive form of free advertising. Source: Article on Instagram.

Instagram 117

Instagram HootSuite UGC Influencer 117

The Realtime Report

MARCH 24, 2016

Getting your product to market may have been a daunting task, but any experienced retailer or manufacturer will tell you it’s only uphill from there. However, despite companies’ sentiments, many would be better off staying at home. For many retailers, trade promotion can be an important money maker or a profit landfill.

Retail 79

Retail Nielsen ROI Sentiment 79

Sprout Social

MARCH 8, 2021

With Google Trends, for example, you can explore what people are searching for around the world and the top search terms and questions related to that topic. A few weeks ago, the electronics retailer made headlines when its shares skyrocketed over the course of 24 hours. CovidVaccine trends, US [link] pic.twitter.com/mia0jsbhOG.

Content 128

Content Trends How To Exercises 128

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. For example, Slack doesn’t post about managing large teams, since this wouldn’t be relevant to small businesses.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

OCTOBER 25, 2022

For example, when someone needs to fix a permanent writing mistake, they’re usually not asking for “correction fluid”; they’re asking for Wite-Out. Combine positive brand sentiment with high brand recognition and you get fans. Fast food, retail, sports—those brands can get experimental. That is the power of brand awareness.

Strategy 129

Strategy Brands Hubspot Survey 129

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. In addition, some social media platforms (Reddit for example) get indexed in Google News. The Benefits of Listening. Best of all, Google Trends is free. TrackMaven.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

OCTOBER 17, 2022

For example, if there’s a trend that your audience loves, it’s probably a good indication to hop on the wave. Along with social listening, use social media sentiment analysis to see how your customers feel about your brand. Surprise and delight examples: the brands who’ve won over hearts. Provide a solution.

Brands 97

Brands Fashion Eventful Hosting 97

Sprout Social

FEBRUARY 8, 2021

For example, a product development department for a shoe manufacturer might want to know which color the next shoe would be. This is a common collection method for online retailers. Let’s take a look at one of the example questions: “Why is the steak dish in this restaurant location so unpopular as compared to another location?”

Data 123

Data Survey How To Review 123

Sprout Social

OCTOBER 8, 2020

In paying attention to your competitors, industry trends and brand sentiment, you’re able to find plenty of sparks that will generate new ideas. In the above example, social listening produces data for each product to show which is the most popular at that moment. Here comes the sun. ? ? Talk about frame-worthy, @makenzierogers_.

Content 143

Content Meeting Process Sentiment 143

Talkwalker SM

JULY 23, 2015

We’ll show you a few examples of what can be done but first here’s a quick look at what you can see at street level: Example of a street level geo-located tweet during this year’s Wimbledon tennis tournament. Where are people especially interested in a particular retailer? Market Research: Fashion Trends From NYC to LA.

Sentiment 60

Sentiment Reputation Fashion Campaign 60

Sprout Social

APRIL 19, 2022

For example, a strong conversational marketing plan might seamlessly connect a concerned customer in your live video chat to their designated sales rep. You can hone-in on sentiment and customer feedback to determine how you can build—or strengthen—your conversational marketing strategy. Conversational marketing examples in the wild.

Conversation 99

Conversation Strategy Social Media Marketing 99

Keyhole.co

JUNE 19, 2023

It includes an analysis of context, sentiment, and the overall customer experience. For example, they noticed a trend in adult fans using Lego blocks for stress relief. Here are a couple of examples. Zappos An online retailer, Zappos is famous for its exceptional customer service, which extends to its social media platforms.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

JUNE 7, 2022

Particularly in recent years, platforms like Reddit and Twitter have become popular destinations for retail and institutional investors to discuss and analyze market trends.” This example shows how much they’ve grown while staying true to their vision by repurposing a popular social post format. 1 month to listing day.

Strategy 113

Strategy How To Hashtag Team 113

Waxing UnLyrical

JULY 11, 2012

So, for example, if you wanted to know about your brand, you’d type in something like “brand name”, or – if you want to filter a bit – “brand name + brand service + brand product reviews.”. So, if I’m an HVAC company using listening tools to find new customers, a search for “broken furnace” may or may not be productive for me. Yes please!

Social Media 204

Social Media Issues Sentiment Banking 204

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail 97

Retail Social Media UGC How To 97

Oktopost

JANUARY 12, 2021

B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . Source: Salesmanago. Check-In Calls.

B2B 101

B2B Marketing Metrics Survey 101

Pixlee

JULY 20, 2020

As some countries begin to open their retail establishments, brands have an opportunity to turn these one-time buyers into loyal customers. For example, look at the increase in engagement in TikTok since lockdown began. Influencers will prove essential for achieving this goal.

Influencer 73

Influencer Trends Marketing Authentication 73

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots. billion USD.

Retail 97

Retail FAQ How To Survey 97

Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. Invite action by soliciting feedback and include brief questionnaires to gauge sentiment.

Strategy 59

Strategy UGC Loyalty Sentiment 59

Webbiquity SMM

SEPTEMBER 16, 2013

It’s a better environment for promoting hospitality, entertainment, retail and fashion brands than for industrial goods. Discovering that a competitor has far more links from industry news sources or blogs, for example, tells you something important about their strategy, and how you may need to adjust yours. Social Mentions.

Metrics 195

Metrics Marketing Class ROI 195

Keyhole.co

MAY 31, 2023

If you compare a year-old brand in clothing retail to that of Gap, which has been around for decades, your competitive benchmarking will fall short. Tip: You can use Keyhole’s sentiment analysis to see if a brand’s mention creates a positive, negative, or neutral impression. Are they well-respected in the industry?

Social Media 52

Social Media Strategy How To Analysis 52