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How to analyze customer sentiment to improve customer experience

Sprout Social

That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Table of Contents What is customer sentiment analysis? Why do you need to analyze customer sentiment? Why do you need to analyze customer sentiment?

Sentiment 130
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Social media listening examples that will help you unearth better insights

Sprout Social

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. Then, dig in further.

Examples 138
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How social listening increases customer advocacy: 6 examples

Hootsuite

We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples. By turning more consumers into advocates, you can boost your brand awareness and keep your sentiment on the incline. For example, tech companies like Slack involve customers in their product development process.

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7 AI in social media examples to inspire your strategy

Sprout Social

The AI in social media examples were sharing in this article come from brands with a skilled driver and a solid race strategy to help them win. AI is accelerating everything from content creation to trendspotting to reporting, and these examples are the tip of the iceberg.

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How to Build a Social Listening Strategy [4 Real Examples]

Hootsuite

Hootsuite Listening doesn’t just track what people are saying — it uses enhanced sentiment analysis to tell you how they really feel. The results tab will show you a selection of popular posts related to your search terms — you can filter by sentiment, channel, and much more. They also get a report on social sentiment.

Examples 107
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The Impact of AI on Social Media Marketing

Webbiquity SMM

Forbes notes that Facebook (Meta) is the perfect example of extensive AI use in redefining its advertising strategies. Social Listening And Sentiment Analysis Imagine having the ability to listen in on millions of conversations happening online in real-time. The result? What are the benefits of AI in customer service?

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Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

Norwegian Air , for example, used Facebook and Instagram ads to promote awareness in target regions about specific flight routes it operates. For example, to reach affluent Chinese consumers, luxury brands were among the first to open WeChat business accounts. Gauge customer sentiment. View this post on Instagram. Get Started.

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