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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

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Social Media Engagement – The Aladdin Case

Mindjumpers

A campaign that built up a large community which give this year’s campaign a lot of audience from start. Creating engagement. there were loads of discussions regarding the different pralines and some even started small praline communities through Facebook pages. The market share increased by 3,6 percentage points.

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What To Remember In Social Media Marketing & PR

Mindjumpers

Tweet Now, when we talk about marketing & PR, we are not only talking about the traditional way to do it. When starting to think of practicing marketing & PR through social media, there are some specific elements that are worth taking into consideration. Similar Posts: Making an Integrated Marketing Communication Effort.

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Just do it while giving back to the community as well. Engage in dialogue. Do engage during business hours, especially if that’s your job! Their Twitter account has less than 500 followers but they’re not engaging enough. If you’re going to engage in social media, do it! Want to self promote?

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How Disney Reached 100 Million Page Likes on Facebook

Mindjumpers

Since August 2009, Disney started posting regularly on Facebook and their community grew wide. First of all, Disney’s creations have a high level of interest, but it’s the way of communicating that determines whether or not people will want to interact. The most dedicated fans are probably your best marketers.

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Social Media for Business

Mindjumpers

Basic advice is to establish goals, listen and monitor, build and engage your community. Similar Posts: Social Media Marketing Goals & Tools. Tips for Viral Marketing Success: Channels, Stories and People. Using Social Media Monitoring to Improve Your Search Engine Marketing Relevance.

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Amplify Your Content Strategy with Influencer Marketing

Convince & Convert

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. If you are looking for bloggers specifically, Google Blog Search and Technorati can also be valuable resources.