Laurel Papworth

SEPTEMBER 16, 2010

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. Talk Like A Pirate Day and Online Community.

Communities 103

Communities Facebook Avatar Social Networking 103

Mindjumpers

OCTOBER 20, 2010

In order to create engagement and get new likers, the Facebook page is offering its user to get their photo displayed at a digital billboard in Times Square, New York. Corona Light has made something that is fun and engaging, both on Facebook and in a real life experience. Urban Outfitters Likes Facebook.

Campaign 223

Campaign Facebook Technorati Social Media 223

Laurel Papworth

JUNE 27, 2010

The early days when someone first joins are when habits, tone and value of the community culture, loyalty and stickiness are going to be set. While I think this is the best online community signup ever, there’s more that you can do to make it easy for Visitors to move to Newcomers in the social network membership cycle.

Communities 76

Communities Social Networking FAQ Technorati 76

Laurel Papworth

JUNE 22, 2010

If you have the relationship with the community, and they like and respect you, it’s tough to turf you out and go with a competitor agency. Build and manage the community and you automatically take on a “public relations manager&# role. As a community manager you ARE the public relations manager. How does it work?

Communities 78

Communities Social Media Web 2.0 Social Networking 78

Mindjumpers

DECEMBER 14, 2010

Etsy is a community as well as a company, and their mission is to enable people to make a living making things and connect producers with buyers. Furthermore, the Etsy community spans the globe with buyers and sellers coming from more than 150 countries, and their sellers number in hundreds of thousands. What is Etsy?

Social Media 220

Social Media Applications Technorati Social Networking 220

Mindjumpers

NOVEMBER 18, 2010

Oxfam has made the use of social media an integrated part of their digital strategy based on the opportunities they present in terms of: immediacy, talking with a number of voices, content and community. Technorati Tags: charity , digital strategy , Facebook , Haiti case , J. Building Up a Small Business Through Social Media.

Social Media 244

Social Media Conference Technorati Case Study 244

Mindjumpers

OCTOBER 27, 2010

Toyota’s Sponsafier campaign has got 4 nominees because of it’s social media success; the campaign engaged thousands of people. It’s co-creation and community engagement as it’s best. Stay tuned to our blog to get updated on The Bees Awards. Companies Embrace Social Media.

Social Media 193

Social Media SMS Social CRM Technorati 193

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Mindjumpers

DECEMBER 28, 2010

We will of course keep looking for these best practices, as well as be giving our best advice on how to manage different social media platforms, as these offer great possibilities to involve and engage with users. Here is what you can learn from the company to achieve a more engaging and growing community. Read Full Post ».

Social Media 218

Social Media Fashion Technorati Campaign 218

Kikolani

JULY 28, 2010

Scribnia is an excellent blogging community that lets you connect with and review other blog writers. Adding your blog to the PostRank system (if it’s not already there) and under particular topic categories, you can get ranked in the top blogs on that topic based on your blog’s social engagement. For Reviews.

List 144

List Alltop Forums Technorati 144

Josh S Peters

NOVEMBER 29, 2010

It looks like a good competitor to Technorati who seems to have fallen in popularity over the last few years. It could be used to easily find top bloggers in a specific category, people to guest blog for you / for, find more blogs related to yours, or discover some new communities to engage with. Which is key for your ORM.

Blogger 121

Blogger Review Technorati Widget 121

Josh S Peters

NOVEMBER 29, 2010

It looks like a good competitor to Technorati who seems to have fallen in popularity over the last few years. It could be used to easily find top bloggers in a specific category, people to guest blog for you / for, find more blogs related to yours, or discover some new communities to engage with. Which is key for your ORM.

Blogger 121

Blogger Review Technorati Widget 121

Bill Hartzer

DECEMBER 3, 2010

With communities growing around ideas or interests, rather than through social connections, engagement is emphasized on finding and generating content and putting it in context. Share this on Technorati. Post this on Diigo. Post on Google Buzz. Add this to Mister Wong. Share this on Mixx. Share this on Reddit. Tweet This!

Platform 104

Platform Sentiment Press Release Technorati 104

Laurel Papworth

OCTOBER 20, 2009

Wasting time at work, discussing the News, sharing communication on a birth, engagement, marriage, death? Technorati Tags: counter , Facebook , Gary Hayes , numbers , Online Communities , social media , social networks , statistics , Twitter , youtube. Social Network activity measured in real time.

Social Media 104

Social Media Embedding Statistics SMS 104

Laurel Papworth

JUNE 1, 2010

Ah well at least we weren’t spammed to join a period pain community. Either we are engaged in dialogue or we are shouting our brand message. Technorati Tags: Australia , campaign , Facebook , Ford , Online Communities , social media , spam. I think we need to get our stories straight. Related posts.

Social Media 98

Social Media iPad Web 2.0 Social Networking 98

Laurel Papworth

OCTOBER 20, 2010

Just a few weeks of blasting some crappy ad through Facebook and Youtube and calling it “engagement&# doesn’t really do it for me. Technorati Tags: Australia , hoyts , Online Communities , punk'd , saw7 , social media. Tags: Australia Online Communities social media social networks hoyts punk'd saw7.

Campaign 98

Campaign Social Media Web 2.0 Technorati 98

Convince & Convert

JULY 9, 2013

Our community site, OpenView Labs, features new content from influencers every week about the topics our target audience cares about , such as sales and marketing. If you are looking for bloggers specifically, Google Blog Search and Technorati can also be valuable resources. Let me use OpenView Venture Partners as an example.

Influencer 160

Influencer Strategy Content Marketing 160

Buzz Marketing for Technology

JULY 24, 2008

Rensselaer and the Tetherless World Research Constellation are partnering with one of the most widely read technology blogs in the world, ReadWriteWeb , to help engage the entire Web community in this interactive event. The most popular questions will drive the discussion at the June 11 debate.

Eventful 176

Eventful Policies Collaboration Wikipedia 176

Techipedia: Tamar Weinberg

AUGUST 17, 2011

While many people seemed outraged at the changes (judging by comments left of the Netflix Facebook page), the Technorati article mentioned that no one actually showed up at Netflix headquarters to protest the change. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics. Like this post?

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Bill Hartzer

MAY 26, 2010

Radian 6 – This application allows you to engage with your customers via social media. You can also measure and track engagement while determining which conversations in chat rooms, forums, etc. Share this on Technorati. are having a major influence towards the online perception of your brand. Stumble upon something good?

Cymfony 152

Cymfony Social Media Tools SM2 152

Laurel Papworth

JULY 11, 2010

There will be two days of “interactive & engaging social media conference featuring leading key figure keynotes, brand case studies, topical Q&A and debates,exhibition hall, workshops and networking.&# I’m blogging about it now because the earlybird discount finishes 22 July. You can book at social media world forum.

Forums 79

Forums Eventful Social Media Transportation 79

Mindjumpers

NOVEMBER 3, 2010

It’s basically a relatively long look at the phenomenon of word-of-mouth, what it is, why people engage in it, when it becomes marketing and how it can benefit your business. Engaging in brand- and product-related discussions. But when do we talk about word-of-mouth marketing (WOM)? However, this should not be the main focus.

Social Media 216

Social Media Marketing Influencer Technorati 216

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Particularly in social media, let the community decide what content has value and what is spam. Instead, they want to connect.

Review 152

Review Social Media Marketing Handbook 152

Laurel Papworth

JULY 13, 2010

Social Media Monetization is becoming THE hot issue in online community chatter. The challenge is not that Facebook and other social networking sites are underpricing advertising, it’s that the context is different in online communities. In online communities, we are busy, like we are rushing from one meeting to another.

Social Networking 98

Social Networking Advertising comScore CPM 98

Laurel Papworth

APRIL 21, 2010

There ya go- that’s how they came up with an interaction/engagement CPM based on Facebook fanpage numbers. Students : Marketing Course: Why not meander your way through Fanpages: List of top 100+ Australian Facebook Fan Pages … work out the CPM of the popular Australian fanpages and figure out the engagement $$ value.

CPM 77

CPM Facebook ROI Web 2.0 77

Webbiquity SMM

FEBRUARY 28, 2011

Not that number of followers means everything , of course, and those few hundred followers may be really highly engaged. It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations.

List 155

List Twitter Brands Microsoft 155

Laurel Papworth

MARCH 17, 2010

I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. Many progressive companies are opening up new communication channels and using tools such as Twitter for engagement with their customer base. Speaking 2009 (1).

CSR 65

CSR Eventful Social Media Forums 65

Bill Hartzer

FEBRUARY 9, 2010

The company’s turnkey payment platform gives consumers the opportunity to earn virtual currency for free by taking part in targeted advertising offers, shopping at big-brand retailers, completing online surveys, watching videos or otherwise engaging with brands. Share this on Technorati. Share it on StumbleUpon. Tweet This!

Virtual World 104

Virtual World Survey Retail Technorati 104

Webbiquity SMM

DECEMBER 21, 2010

Twitter, Facebook and LinkedIn groups, community sites (e.g. As valuable as social media is for building and engaging online networks, there is still tremendous benefit to meeting with people IRL and deepening relationships through offline conversations. Share this on Technorati. Facilitate offline connections (e.g.,

Social Media 191

Social Media Research ROI Technorati 191

Laurel Papworth

MAY 23, 2010

Entering online communities is easy (mostly) but working effectively is hard. Opening a Twitter account to promote something on the day of the event is not giving enough time for building engagement before entering campaign mode. Think about engagement before during and after. One of their followers is a spammer by the way.

Diagrams 85

Diagrams Company Twitter Telecommunications 85

Bill Hartzer

OCTOBER 12, 2009

Porsche had the highest community rating in the Community Index with a score of 5,448, followed by BMW at 3,681 and Audi at 3,612. What’s interesting is that the study shows 9 luxury car brands: These rankings are based on their engagement in social networks: 1. Share this on Technorati. Post this on Diigo.

Social Media 104

Social Media Brands Digg Forums 104

Techipedia: Tamar Weinberg

MAY 18, 2010

Through social media, you can find out what online communities your existing customers belong to. And don’t forget that your customers can spread the word for you to these communities. It showcases your company’s personality Engaging through social media lends itself to more personal contact with customers.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

APRIL 20, 2010

To increase the odds of meaningful conversational engagement, the initial dialogue should be ultra-resourceful…or humorous…or controversial…or valuable…or… How to do this successfully? 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Be genuine.

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Buzz Marketing for Technology

JUNE 27, 2008

link] Slide 30: the long tail of people Slide 31: Day of the Long Tail Peter Hirshberg, Chairman, Technorati [link] Slide 32: The three forces of the long tail â?£ Peter Senge The Fifth Discipline Slide 54: Case Study: IBM Innovative communities [link] Slide 55: Knowledge Management 2.0 Slideshare.net (beta). My Slidespace. Slidecasts.

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Buzz Marketing for Technology

OCTOBER 14, 2008

online community. Characteristically they have a: * small but extremely passionate and engaged audience. audience highly engaged with personality and/or topic. Blogs of this sort have an audience potentially as big as the numbers actively engaged in the conversation. Data Protection Act. digital television. journalism.

Types 113

Types Conversation Badge Journal 113

Laurel Papworth

NOVEMBER 7, 2009

And while traditional media pitches means war to get content into banner ads, on TV and radio, when it comes to using the same tactics in online communities, there’s damage done. What happened to engagement, respect, conversation, collaboration, dialogue? Engagement, like all good relationships, often build slowly over time.

Campaign 92

Campaign Social Media Film Communities 92

Buzz Marketing for Technology

JULY 2, 2008

Communities of practice. « Employee engagement interest in storytelling | Main. View the Technorati Link Cosmos for this entry. Change management. Collaboration. Complexity. Expertise location. Facilitation. Intervention design. Knowledge circulation. Most Significant Change. Newsletter. Open space. Sensemaking.

URL 100

URL Technorati Digg Skills 100