Laurel Papworth

JUNE 22, 2010

If you have the relationship with the community, and they like and respect you, it’s tough to turf you out and go with a competitor agency. Build and manage the community and you automatically take on a “public relations manager&# role. As a community manager you ARE the public relations manager. How does it work?

Communities 78

Communities Social Media Web 2.0 Social Networking 78

Mindjumpers

NOVEMBER 18, 2010

Oxfam has made the use of social media an integrated part of their digital strategy based on the opportunities they present in terms of: immediacy, talking with a number of voices, content and community. Building Up a Small Business Through Social Media. Technorati Tags: charity , digital strategy , Facebook , Haiti case , J.

Social Media 244

Social Media Conference Technorati Case Study 244

Mindjumpers

DECEMBER 14, 2010

Etsy is a community as well as a company, and their mission is to enable people to make a living making things and connect producers with buyers. Furthermore, the Etsy community spans the globe with buyers and sellers coming from more than 150 countries, and their sellers number in hundreds of thousands. What is Etsy?

Social Media 220

Social Media Applications Technorati Social Networking 220

Mindjumpers

DECEMBER 28, 2010

We will of course keep looking for these best practices, as well as be giving our best advice on how to manage different social media platforms, as these offer great possibilities to involve and engage with users. Here is what you can learn from the company to achieve a more engaging and growing community.

Social Media 218

Social Media Fashion Technorati Campaign 218

Mindjumpers

OCTOBER 27, 2010

Toyota’s Sponsafier campaign has got 4 nominees because of it’s social media success; the campaign engaged thousands of people. It allowed the audience to design their own Toyota car and encourage them to share it to their social networks to get a chance to win nice prices. Companies Embrace Social Media.

Social Media 193

Social Media SMS Social CRM Technorati 193

Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Kikolani

JULY 28, 2010

Submit yourself and your sites to the following networks. Scribnia is an excellent blogging community that lets you connect with and review other blog writers. Login, and visit the Google Profiles area to add your blog (along with your social networks and other websites) to your profile. Blogging Networks.

List 144

List Alltop Forums Technorati 144

Laurel Papworth

OCTOBER 20, 2009

Social Network activity measured in real time. Wasting time at work, discussing the News, sharing communication on a birth, engagement, marriage, death? I just thought that was interesting… Gary Hayes Social Media Count is a post from: Laurel Papworth- Social Network Strategy.

Social Media 104

Social Media Embedding Statistics SMS 104

Laurel Papworth

OCTOBER 20, 2010

Ok I admit, I’m a bit down on social media campaigns. Just a few weeks of blasting some crappy ad through Facebook and Youtube and calling it “engagement&# doesn’t really do it for me. Social Media Campaign: Saw7 and Hoyts is a post from: Laurel Papworth- Social Network Strategy. Related posts.

Campaign 98

Campaign Social Media Web 2.0 Technorati 98

Laurel Papworth

JUNE 1, 2010

Social ads at least have a chance of being relevant (useful to those looking) or more easily ignored (less likely to piss those off that aren’t looking). Ah well at least we weren’t spammed to join a period pain community. Either we are engaged in dialogue or we are shouting our brand message. Related posts.

Social Media 98

Social Media iPad Web 2.0 Social Networking 98

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Techipedia: Tamar Weinberg

JANUARY 25, 2008

If you use Twitter regularly, you’d see that it wins as a social news site that provides instantaneous news — at least of that caliber. The issue, of course, is engagement. If you’re not actively engaged, the news won’t come at you. It’s like any other news medium.

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Techipedia: Tamar Weinberg

MAY 28, 2010

Blogging helps you build community (especially via comments), establish thought leadership, bring links to your website (both internally, perhaps to products or to other articles on your blog, and externally, when people like what you say and opt to link to you), and get you some nice traffic. Engagement. Give to your community.

Social Media 278

Social Media Strategy Yahoo Communities 278

Idaconcpts

JULY 20, 2010

Let’s analyze this problem by first realizing that there is a big potential for investment companies to engage Gen Y online, then explaining why social media is not the appropriate media to target Gen Y with banking/investment offers. Share this on Technorati. WholeFoods Twitter account has 1.8 million followers.

Banking 153

Banking How To Marketing SMS 153

Laurel Papworth

APRIL 21, 2010

Savvy marketers continue to invest substantial sums in building a presence on social networks like Facebook and Twitter. There ya go- that’s how they came up with an interaction/engagement CPM based on Facebook fanpage numbers. API Widget Economy: Social Media Business Podcast (12). Related posts.

CPM 77

CPM Facebook ROI Web 2.0 77

Laurel Papworth

MAY 23, 2010

Entering online communities is easy (mostly) but working effectively is hard. This particular post is on Velocity and Timelines in Social Media. Optus, one of Australia’s main telecommunications carriers, have made a classic social media error: Social Media Timelines. Think about engagement before during and after.

Diagrams 85

Diagrams Company Twitter Telecommunications 85

Laurel Papworth

JULY 11, 2010

You can book at social media world forum. There will be two days of “interactive & engaging social media conference featuring leading key figure keynotes, brand case studies, topical Q&A and debates,exhibition hall, workshops and networking.&# Twitter: Measuring clickthrus Social Media Metrics (10).

Forums 79

Forums Eventful Social Media Transportation 79

Techipedia: Tamar Weinberg

APRIL 1, 2010

Social media, on the other hand, allows you to connect directly with the audience you want to target, on common ground, and build relationships. For example, Tamar Weinberg is the community manager for Mashable, and she has written for Lifehacker.com and other mega blogs. You won’t be able to scale your brand on fifty social networks.

Social Media 240

Social Media Brands How To Social Networking 240

Laurel Papworth

MARCH 17, 2010

I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. And yes, the exception is when you want to play with the network and offer them competitions and campaigns. Australia: Corporate Social Media (6).

CSR 65

CSR Eventful Social Media Forums 65

Mindjumpers

NOVEMBER 3, 2010

Last week I posted a brief on Focus.com, titled “Word-of-Mouth Marketing in the Social Media Age&#. It’s basically a relatively long look at the phenomenon of word-of-mouth, what it is, why people engage in it, when it becomes marketing and how it can benefit your business. Viral marketing and activities to generate “buzz”.

Social Media 216

Social Media Marketing Influencer Technorati 216

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Bill Hartzer

FEBRUARY 9, 2010

Offerpal Media has launched “Offerpal Tasks,&# a new way you can earn virtual currency to use in online games and social networks. Offerpal Media delivers the highest Revenue Per User for online games and social networks. Share this on Technorati. — Data cleansing (cleaning up data). Tweet This!

Virtual World 104

Virtual World Survey Retail Technorati 104

Bill Hartzer

OCTOBER 12, 2009

Porsche had the highest community rating in the Community Index with a score of 5,448, followed by BMW at 3,681 and Audi at 3,612. According to the results of the study, German automakers dominate the luxury auto business category, while Japanese and American brands are largely absent and unimpressive within social media.

Social Media 104

Social Media Brands Digg Forums 104

Buzz Marketing for Technology

JULY 24, 2008

Rensselaer and the Tetherless World Research Constellation are partnering with one of the most widely read technology blogs in the world, ReadWriteWeb , to help engage the entire Web community in this interactive event. The most popular questions will drive the discussion at the June 11 debate.

Eventful 176

Eventful Policies Collaboration Wikipedia 176

Bill Hartzer

MAY 26, 2010

Radian 6 – This application allows you to engage with your customers via social media. This is one of the best tools around because it allows you to smoothly, and discreetly uncover the most prominent opinions of top influencers in the social media arena. These are the top social media monitoring tools out there.

Cymfony 152

Cymfony Social Media Tools SM2 152

Laurel Papworth

AUGUST 20, 2010

As the online community provider Ning moves from freemium to pay-for services (and eventual death, by Christmas, I reckon) they are sending out warning, reminder notices on email. None of those emails tell you how to remove or delete your Ning network: TODAY IS THE LAST DAY. Today is the final day for free Ning Networks.

Web 2.0 69

Web 2.0 How To Social Networking WordPress 69

Bill Hartzer

DECEMBER 3, 2010

Brand managers can visualize how popular messages moved through the network and identify influencers for their brand and market in real-time. With communities growing around ideas or interests, rather than through social connections, engagement is emphasized on finding and generating content and putting it in context.

Platform 104

Platform Sentiment Press Release Technorati 104

Laurel Papworth

NOVEMBER 7, 2009

And while traditional media pitches means war to get content into banner ads, on TV and radio, when it comes to using the same tactics in online communities, there’s damage done. What happened to engagement, respect, conversation, collaboration, dialogue? Engagement, like all good relationships, often build slowly over time.

Campaign 92

Campaign Social Media Film Communities 92

Techipedia: Tamar Weinberg

AUGUST 26, 2009

But with social media marketing, it doesn’t have to be. The only investment in the act of marketing on the social web is time and energy. Thankfully, you don’t have to go at social media marketing alone. Give your customers a voice in the communities where they already have influence.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Buzz Marketing for Technology

OCTOBER 4, 2008

I found myself paying even more attention to the temperature in the room--were people engaging with the presenters, did the presentations seem to resonate, what were their questions? The same tools were used within organizations that achieved an 18% year-over-year improvement in employee engagement. Companies that didnâ??

Project 265

Project Web 2.0 Module Wiki 265

Techipedia: Tamar Weinberg

JANUARY 26, 2010

But with all other social networks, there are rules of engagement that are determined by the community. More information and tips for usage can be read in The New Community Rules: Marketing on the Social Web. Until then, there will be users who take but can’t give back to the community.

StumbleUpon 181

StumbleUpon Digg Social Networking Review 181

Laurel Papworth

JANUARY 14, 2010

Emboldened by hoteliers’ desperation, some OTAs engaged in controversial and unhealthy practices, as described in HeBS’ recent article “The Prisoner’s Dilemma, the Stockholm Syndrome, or a Case of Both?&#. Engage your customers directly via social media and mobile initiatives, and Web 2.0

Hotels 85

Hotels Tourism Travel Social Media 85

The Marketing Blog

SEPTEMBER 28, 2009

The idea is not to create a feeling of competition but a strong group which can collectively spread social media usage in India. technorati , back-links etc.) and the Indians in Social Media are still very less. Moreover, we don’t have a quality ranking system yet which goes beyond the numbers (i.e.

Social Media 131

Social Media Web 2.0 Alltop Wiki 131

Laurel Papworth

JUNE 5, 2010

The support their community gives them when writing their next books is often paid back in recognition, thereby reaffirming the author’s role as influencer. If you are looking to engage journalists online as influencers, find someone like Mia Freedman who already knows the PR score and value of her blog. Related posts.

Influencer 106

Influencer Social Media Conference Social Networking 106

Laurel Papworth

MARCH 15, 2010

When we designed Twitter, we took a different approach—we didn’t require a relationship model like that of a social network. Soon, sites many of us visit every day will be able to recreate these open, engaging interactions providing a new layer of value for visitors without sending them to Twitter.com. Related posts.

Twitter 69

Twitter API Widget Aggregator 69

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. Social Media Advertising Building your personal brand is about interacting with others and establishing your credentials. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

Brands 236

Brands Handbook MySpace Construction 236

Buzz Marketing for Technology

JULY 14, 2008

Communities of practice. Social networks. Its about giving opportunities to try things out, engage in deliberate practice and obtain fast and effective feedback. Actively build your social networks so you can tap into them when needed. View the Technorati Link Cosmos for this entry. Change management.

Diagrams 100

Diagrams URL Technorati Exercises 100