The Marketing Blog

SEPTEMBER 28, 2009

technorati , back-links etc.) The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0 The idea is not to create a feeling of competition but a strong group which can collectively spread social media usage in India. and the Indians in Social Media are still very less.

Social Media 131

Social Media Web 2.0 Alltop Wiki 131

Buzz Marketing for Technology

JUNE 27, 2008

June 25, 2008 in knowledge management , knowledge sharing , professional development , Web 2.0 | Permalink. |. This weeks Web 2.0 Thanks especially to Ines who sent me several Web 2.0 One of the beauties of Web 2.0 So heres this weeks activity: Use a Web 2.0 Comments (13). |.

Project 234

Project Web 2.0 Wiki Flickr 234

Buzz Marketing for Technology

JUNE 27, 2008

entreprise 2.0. Web 2.0 @ Work. Enterprise 2.0. Collaboration Tools and Web 2.0. I Am Knowledge Worker 2.0. link] Slide 30: the long tail of people Slide 31: Day of the Long Tail Peter Hirshberg, Chairman, Technorati [link] Slide 32: The three forces of the long tail â?£ Slideshare.net (beta).

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Laurel Papworth

AUGUST 20, 2010

As the online community provider Ning moves from freemium to pay-for services (and eventual death, by Christmas, I reckon) they are sending out warning, reminder notices on email. Use the new Leaderboard feature to put the best content at the top of your Ning Network - and keep your members hyper-engaged. Just released! •

Web 2.0 69

Web 2.0 How To Social Networking WordPress 69

Laurel Papworth

APRIL 21, 2010

There ya go- that’s how they came up with an interaction/engagement CPM based on Facebook fanpage numbers. Students : Marketing Course: Why not meander your way through Fanpages: List of top 100+ Australian Facebook Fan Pages … work out the CPM of the popular Australian fanpages and figure out the engagement $$ value.

CPM 77

CPM Facebook ROI Web 2.0 77

Laurel Papworth

JULY 13, 2010

Social Media Monetization is becoming THE hot issue in online community chatter. The challenge is not that Facebook and other social networking sites are underpricing advertising, it’s that the context is different in online communities. In online communities, we are busy, like we are rushing from one meeting to another.

Social Networking 98

Social Networking Advertising comScore CPM 98

Techipedia: Tamar Weinberg

APRIL 20, 2010

To increase the odds of meaningful conversational engagement, the initial dialogue should be ultra-resourceful…or humorous…or controversial…or valuable…or… How to do this successfully? 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Be genuine.

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Techipedia: Tamar Weinberg

MAY 18, 2010

Through social media, you can find out what online communities your existing customers belong to. And don’t forget that your customers can spread the word for you to these communities. It showcases your company’s personality Engaging through social media lends itself to more personal contact with customers.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

MAY 13, 2008

Seek out communities that address the needs that your company also addresses. In web hosting, there are hundreds of different forums and sites. Let the community know who you are. Introduce yourself, engage in the community, and let them learn about your brand. Find out where they are advertising their products.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. I’m German and in Germany it’s push marketing, negativity and a certain lack of openness that get in the way of successful social media engagement. Thanks, James! Answers Yahoo!

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Consumers are actively looking for and want to engage with most businesses that fall into the following categories. 3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. Communities, social news sites, and online sharing can be leveraged to build a site following.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

MARCH 4, 2008

In that way, I wish Quizlet, an online application to make learning vocabulary fun and engaging, was available back when I needed it. What amazes me is that Andrew, with no idea of where this was headed, took the initiative to build an extremely successful community. They’re Quizlet’s biggest asset.

Digg 103

Digg MySpace Reddit Yahoo 103

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Apple has no such protocol in place, and at this point, there is no engagement. If you’re considering social media marketing for your business, no matter what size your company is, listening and engagement is key. Reply Louis Halpern December 1, 2009 at 6:17 am Brands should engage with their audience.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

MAY 12, 2010

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly In general, there are no visible calls to action to engage with social channels and little if any interactive assets. Ever watch HGTV’s Designed to Sell?

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

JANUARY 28, 2010

By engaging the wedding party and having them dance down the aisle spontaneously, people watching the resultant video really felt the momentum. Genuine You don’t always have to engage in expensive video production to promote your wares, nor as the marketer do you have to create the video yourself. They got excited. They laughed.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

The major “Web 2.0″ ″ and social networking technologies that have been created in the last several years have been a major boon for consumers and web users. They don’t care about really engaging with the content. Let’s be honest for a second here. Sometimes I’m incredibly active.

Aggregator 151

Aggregator Content Digg Posterous 151

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Laurel Papworth

JANUARY 14, 2010

Emboldened by hoteliers’ desperation, some OTAs engaged in controversial and unhealthy practices, as described in HeBS’ recent article “The Prisoner’s Dilemma, the Stockholm Syndrome, or a Case of Both?&#. Engage your customers directly via social media and mobile initiatives, and Web 2.0

Hotels 85

Hotels Tourism Travel Social Media 85

Buzz Marketing for Technology

OCTOBER 13, 2008

Out on the Web, there are individuals who have successfully built up a following of ten of thousands of individuals on Twitter and on their blogs. There are two benefits to developing your own community: You can learn a variety of information and viewpoints from others. Comment, engage, discuss. Business 2.0. Search 2.0.

Social Bookmarking 109

Social Bookmarking Wiki Applications Web 2.0 109

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

But while you’re likely part of the small group of professionals who understand that the rules of engagement do not change when we cross over to the virtual world, there’s an ocean of people who easily think that access to an email address or a “send message&# form is an opportunity. Hopefully someone can shed some light.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

But before I engaged in so many social media spheres, I certainly wasn’t as well-rounded as I was prior to my participation. Tagged as: media snackers , social media , web 2.0 { 6 trackbacks } Media, Mm Mm Good! BTW – I’ve really been interacting with the Digg community more and more. It scares me.

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

If you are going down the free route, use Google Blog Search, Technorati, and blogrolls to find relevant blogs. BuzzStream is a brilliant new tool that lets you gather contact names and addresses and chart your history of communications with each individual blogger. Tamar is also the author of The New Community Rules (July 2009).

Press Release 129

Press Release How To Blogger Radian6 129

Techipedia: Tamar Weinberg

AUGUST 18, 2010

My uncle knows a young girl from his community, a recent college graduate, who is looking for a social media job. Unfortunately, there may occasionally be times when one’s significant other has difficulty appreciating his/her partner’s engagement online. When she found out I was his niece, she became ecstatic.

Activities 216

Activities Social Media Policies Social Networking 216

Techipedia: Tamar Weinberg

APRIL 10, 2008

Since FriendFeed aggregates numerous social networks, it can give you a lot more information about its users, especially with regards to how and when they engage with online content. In social media spheres, it’s almost unavoidable to not engage online with content in some way. What content are they sharing? Answers Yahoo!

Plaxo 103

Plaxo Picasa StumbleUpon Netvibes 103

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Social media is about building relationships and so many “experts&# are not great communicators. Love your book “The New Community Rules&# girl! If we switch to the “web version&# then I would suggest no one can be an expert, only a practitioner as it’s all too new and changing too fast. Answers Yahoo!

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

MARCH 4, 2010

Twitter, he says, “became my way of talking with a community of people.&# More importantly, they’ve created a go-to place or space for community. If you’re constantly broadcasting and not building bridges, your social media engagement will only travel so far. It is an open community of creative and passionate people.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JUNE 18, 2008

Here’s a feature’s list, broken down by features that each service already contains: Plurk: Karma – an awesome feature that keeps people engaged, and gives users a goal. The main thing that seems missing from Plurk is the community and visibility a lot of other sites have attracted. BRAVO, PLURK! Answers Yahoo!

Microblogging 102

Microblogging API MySpace Yahoo 102

Techipedia: Tamar Weinberg

JANUARY 12, 2010

I needed to differentiate Digg from social media because they actually are part of a distinctive community (and as you know, I’m very passionate about Digg so it really did deserve its own category). I get fixated on one community and ditch the last, yet I still have my profiles on them and they usually get outdated within minutes.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Social Media Strategery

SEPTEMBER 22, 2008

While I’m still preaching the idea of Web 2.0 to my co-workers, most of whom grew up without computers or cell phones, making sense of social media as a business tool or tactic will go a long way in establishing Web 2.0 as a viable communication option. While I’m still preaching the idea of Web 2.0

Gov 2.0 50

Gov 2.0 Social Media Twitter Web 2.0 50

Mindjumpers

JANUARY 13, 2011

Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. With the emergence of web, more specifically Web 2.0, The simple process that is followed is connect-share-engage! No, not anymore. The time of mysteries are over.

Trends 256

Trends Web 2.0 Social Media Press Release 256

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Logic says that the more pages a user views, the higher their level of engagement with the site. page views While a parity in page views exists between social networks for Online Marketing Banter, both SEO ROI and Van SEO Design experience higher engagement levels from Sphinn members. page views SEO ROI — 1.2

Social Media 100

Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

JULY 21, 2009

So instead of sticking your fingers in your ears and ignoring it (at your own peril), better to engage with those people and make them feel “felt&# and heard. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Answers Yahoo!

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

JULY 15, 2010

Keep building more valuable content and engage in marketing this content. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Answers Yahoo!

Blogger 250

Blogger Engineering Flickr SEO 250

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

We have all engaged in debates over the past few years about social media. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy. Not just being talked about but be an active voice in the community. In a sense, they can become part of the community. If so, how?

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

JANUARY 25, 2008

The issue, of course, is engagement. If you’re not actively engaged, the news won’t come at you. Our engagement with the large or smalll happenings in our world only comes when we start to talk with others about what those events mean, and to share our reactions. It’s like any other news medium. Answers Yahoo!

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Social Media Strategery

AUGUST 8, 2010

Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. It might be that new guy over in community relations, or maybe it’s your webmaster. Remember, social media is driven by the person, not the position. It might be Kim over in HR.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Techipedia: Tamar Weinberg

MARCH 12, 2009

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. I just think that the *active* cruise community is definitely a bit disappointed.

Brands 133

Brands Message Boards Travel Forums 133