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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

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14 types of social media every marketer should know

Sprout Social

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. Community blogging sites. Social review sites. What about forums?

Types 145
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How to Waste Your Content Marketing Efforts

Convince & Convert

Getting traffic to your site through your SEO and content marketing initiatives is only half the story. Which is why Jay here at Convince & Convert, and every other leading content driven blogger, focuses so much energy on the one of the most mundane elements of the web site: The email list. But wait a second.

Content 159
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10 best influencer marketing tools you need in 2022

Sprout Social

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

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10 Ways Government Agencies Can Increase Their Engagement on Social Media

Social Media Strategies Summit

Every government social media marketer occasionally struggles with ideas or a lack of content. Provide Community News & Updates. Arguably the most obvious use case of social media for government agencies is providing news and relevant updates to your community. The Department of Energy clearly understands this.

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The BCG Growth Matrix in Digital Marketing

Oktopost

Today, the BCG Growth Matrix still holds value and can offer a unique view of your business’ digital marketing strategy. Its aim was to help companies decide which markets and products were most worthy of investment. . The matrix does so on the basis of two main factors – market attractiveness, and company competitiveness.

Marketing 138
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5 Best Practices for Streamlining Your Social Media Publishing Workflow

Oktopost

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. It’s safe to say we know a thing or two about centralizing community management through a B2B social media management platform – and how!