Waxing UnLyrical

JANUARY 17, 2014

Image: Théo via Flickr, CC 2.0. Brian Vickery also weighed in on this topic: A1: Showing my ignorance, I think PR is migrating to more community management/outreach, so NEEDS to be integrated w/marketing #measurepr. Of course Brian is far from ignorant, and he also had a good question for Eric. Pro or con?

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Waxing UnLyrical

SEPTEMBER 5, 2012

I didn’t train someone over the course of a few days to take over for me, I familiarized them with what I do little-by-little over the course of the year. Image: Paul Bica via Flickr, CC 2.0. Shanan Sorochynski is a communications strategist at the University of Regina.

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Waxing UnLyrical

MARCH 10, 2011

We talk often – myself included – about using it to build relationships , about getting to know one’s community, about deepening human interaction. Image: digitalbob8 via Flickr, CC 2.0. “It changed the course of my entire college career.&#. Image: Shreyans Bhansali via Flickr, CC 2.0.

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The Social Media Hat

APRIL 13, 2017

suite of tools, training and community so that I could review everything. As I sifted through the community discussions I found thousands of SBI! Image Credit: Flickr. Have you ever looked at taking an online course? It's called Courses That Convert and it costs $997. No joke: I was floored. tweet this! I love Amy.

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Waxing UnLyrical

AUGUST 4, 2011

Of course we want to relate to our audiences. Recruit members of the community to help share your message. Of course we can’t please everyone. But we can be diligent and effective communication professionals to reach a broad audience in a way that shows respect and consideration. Image: Ed Schipu l via Flickr, CC 2.0.

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ProBlogger

MARCH 27, 2013

This week on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog. Today I want to dig deeper into some specific things to DO to build community on your blog.

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Waxing UnLyrical

MAY 1, 2013

Image: Alexandria LaNier via Flickr, CC 2.0. Convince people to join this community instead of that , get them to share this tweet instead of that , ask them to sign this petition instead of that. Of course, there are some sales techniques that make us all – ok, most of us – barf. Of course they do!

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Waxing UnLyrical

MARCH 13, 2015

The effect that budget has on quality PR measurement has always been a key interest to the #measurePR community. Of course this is only a taste of the conversation, so if you missed it, you can grab the full #measurePR transcript for March 3. Image: Kevin Pelrine via Flickr, CC 2.0. measurePR #measurepr.

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Waxing UnLyrical

MARCH 9, 2015

Image: Al Jazerra English via Flickr, CC 2.0. Why: In this classic case study from the WUL vault, I share how smart blogger outreach for Oxfam America’s International Women’s Day 2012 campaign saw its advocacy community grow by almost 300%. Let’s hear it for the ladies! What if Our Magazines Showed Modern Slavery?

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Waxing UnLyrical

APRIL 29, 2013

On the PR front, of course there is so much that has been “rewired.” Image: Christopher Neugebauer via Flickr, CC 2.0. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. That, basically, we were stuck with what we had as kids. The newsroom?

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Waxing UnLyrical

JUNE 13, 2012

So Tootzypop purposely delivers one short post a day (and of course all posts are archived on the site). Does my audience want entertainment, or community, or both? Image: Bruce Guenter via Flickr, CC 2.0. How much content is right for my audience? I believe our audience is there because they want to hear from our writers.

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Techipedia: Tamar Weinberg

DECEMBER 2, 2008

I’m taking two seminar courses at school this term, and they each resemble a particular form of social media. A seminar is different from a regular course in that it necessarily involves interaction with the students — a seminar is to a regular lecture course as web 2.0 What community features is Li developing?

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Waxing UnLyrical

JANUARY 29, 2014

If there’s one principle that unites the PR and marketing community, it’s the age-old wisdom that “93 percent of all communication is nonverbal.” Image: José Luis Ruiz via Flickr, CC 2.0. Of course not. Guest Post by Rob Biesenbach. It’s all about your body language, right? A Few Body Language Tips.

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Waxing UnLyrical

AUGUST 10, 2011

PR writing: My degree never had a dedicated PR writing course, although writing activities across the abovementioned subjects certainly did help build my writing skills. The fact remains, whether new media or old, you must learn and know how to write content that connects with your communities. Image: velkr0 via Flickr, CC 2.0.

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Waxing UnLyrical

MAY 3, 2013

Image: mrsdkrebs via Flickr, CC 2.0. Of course, I started worrying about credit card theft (not that I had that many on me), but more than anything, I was devastated at the thought of losing Mother’s gifts. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Waxing UnLyrical

FEBRUARY 25, 2015

Jason Keller pointed out that a Twitter chat helps “localize” the internationally dispersed PR community. This question resulted in a wide range of answers from the #MeasurePR community. She’s right, of course. Congratulations to Shonali, and the whole #MeasurePR community, for five years of smart content!

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SocMed Sean

FEBRUARY 1, 2012

And, of course, I use Google as my search engine of choice. In these areas, Google does a great job understanding the needs of their community and delivering services that meet those needs. –Sean Note: The tombstone images created for this article were derived by an image by L.Marie on Flickr , under the creative commons license.

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Waxing UnLyrical

JULY 25, 2011

Keeping the early adopter community in context, t here isn’t a desire to connect more, or even connect better. Unless, of course, you are another Guru , pushed compulsively to opine on recycling and rehashing “content.&#. Image: OZinOH via Flickr, CC 2.0. And that is the reason I absolutely adore it.

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Waxing UnLyrical

SEPTEMBER 16, 2015

However, with each emerging platform and tool that enters the workplace or discussion in the social media community, the shadow of potential dark uses and features arises as well. This conference hosted by the University of Central Florida is open for both practitioners and researchers who present their work in crisis communication.

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Waxing UnLyrical

MARCH 22, 2013

This is not the first time I’ve seen this, of course. Image: cascade hiker via Flickr, CC 2.0. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. It’s beautiful. At least, not any more. Now it’s your turn. What do you think?

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Waxing UnLyrical

NOVEMBER 7, 2014

Of course, we are different, but that’s besides the point… ha!). Image: Willrad von Doomenstein via Flickr, CC 4.0. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. ” Just look at the language on this site. Based in the Washington, D.C.,

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Waxing UnLyrical

JANUARY 25, 2013

Someone I absolutely don’t know found me, somehow, and wanted to consult with me on an issue that is not strictly a digital media or social/PR issue, but more of a “personal communication” and perception issue. Of course I was flattered… but I was confused. via Flickr, CC 2.0. Image: Guudmorning!

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Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? There’s Snow White and the Seven Dwarves, of course. Also Cinderella.

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Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course.

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The Realtime Report

APRIL 16, 2014

Now we have two social giants looking to better serve the business community and their needs. The company plans to roll out roughly fifteen new ad products over the course of the next six months. Image via Flickr. Regardless, Zuckerberg quickly came around when Facebook’s public performance wasn’t meeting expectations.

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The Marketing Blog

DECEMBER 24, 2009

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 Home About In the Media Criticising Social Media ? Preventing Social Media Spam December 25, 2009.9:00 00 am Enterprise 2.0

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Waxing UnLyrical

OCTOBER 11, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Doing The Best He Could October 11th, 2010 Tweet When I first moved to the US I amused my husband greatly by wishing him a “Happy Veterans Day &# (he’s ex-military). Of course I would.

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Waxing UnLyrical

MAY 13, 2011

Image: Jimee, Jackie, Tom & Asha via Flickr, CC 2.0. Strike back, of course. A PR firm is supposed to dispense advice and promote tactics to spread a positive message about its clients, or useful information to better the community in some way. Matt LaCasse is in the business of strategic communications.

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Waxing UnLyrical

APRIL 8, 2015

Perhaps you plant a seed of vision as to how you believe they can improve their business or how they will benefit by being part of the community. Prospects will, of course, want to learn about you. When your prospective customers or community members answer such questions, resist the urge to throw a solution at them right away.

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Webbiquity SMM

OCTOBER 13, 2015

Not only on a personal level, but also of course in business. Image credit: Flickr. When you are clear on how your customer sees the world around them, you can better anticipate their needs and how your product or service can benefit them. • Seeing: How do your customers view their community? Guest post by Brooke Cade.

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Kikolani

MAY 6, 2013

Over the last couple of years, I have consumed a lot of educational materials – free downloads, ebooks, paid courses, webinars, etc. You want to get the most out of your ebooks and courses, otherwise it’s like chucking money in the garbage on a regular basis. Photo Credit: Tax Credits on Flickr.

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The Marketing Blog

FEBRUARY 4, 2010

53 pm Preventing Social Media Spam Jump to Comments Image by Josh Russell via Flickr Sometimes it feels really sorry to see the tactics of a select group of folks in the name of using Social media as a Conversation Medium ! Home About In the Media Enterprise 2.0 Conversations Facebook will surge ahead in India February 4, 2010.8:53

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Waxing UnLyrical

JULY 29, 2015

So maybe we should be paying more attention to what’s working or not working when it comes to communicating with our multigenerational workforce. It’s been said that Baby Boomers prefer to communicate face-to-face or with a phone call. Image: aturkus via Flickr, CC 2.0.

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Waxing UnLyrical

JUNE 10, 2016

Photo of Leslie Hall: Luke Walker via Flickr, CC BY-SA 2.0. Of course, back then, it was literally about butts in seats, because the agency I worked for did integrated marketing for Bay Area engagements of Broadway shows. my boss would put gold star stickers on a particularly hefty report, and it thrilled me to bits!

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Webbiquity SMM

MARCH 30, 2012

Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). The next step is to identify the influential voices in your community that you’ll want to reach out to, connect with, and begin building relationships with. . • Facebook / LinkedIn / Google Plus metrics (i.e. Collecting this information is Phase I.

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Techipedia: Tamar Weinberg

MAY 18, 2010

Which is why, of course, your business needs a killer social media strategy. Through social media, you can find out what online communities your existing customers belong to. And don’t forget that your customers can spread the word for you to these communities.

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Proactive Report

DECEMBER 29, 2010

Have a community strategy –don’t jump without a parachute. But that, of course, assumes that the agency has the knowledge and experience to impart this training. Image Credit: DiveMasterKing2000 Flickr. Here the key features of his plan. Don’t leave your social media to an intern or unseasoned PR person.

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